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Phil Spencer Says Team Xbox Have a “Plan” to “Win” the Next Generation

Phil Spencer Says Team Xbox Have a “Plan” to “Win” the Next Generation – ThisGenGaming

thisgengaming.com

April 4, 2020

Following on from his one on one interview with IGN’s Ryan McCaffrey, Phil Spencer has now been a guest on IGN show Next-Gen Console Watch 2020. This is IGN’s show where they break down all the PlayStation 5 and Xbox Series X news and rumours.






The video is just under 30 minutes long so it’s fairly lengthy in nature. One segment stuck out to us when Phil spoke about having a plan to win [the next generation]. In the video interview, Phil Spencer said that:

“You have to set a price target at the beginning for yourselves and then you roll in as you see the competition and you start to do your go-to-market planning.

“I feel good about the price we’re going to be able to get to. I feel good about the price and the performance capabilities that we have for Series X. I feel incredibly strong about the overall package.

“We have a plan and we feel very solid about it. I believe we have a plan that can win [the next generation.]

We can infer that Phil is referring to an amalgamation of things Xbox has put in place such as winning the power advantage, full backwards compatibility, xCloud, Game Pass etc. and how he and his team believe their plan is sufficient to win.

 

[FranXico]

They're going to take a hit to undercut PS5.

 

[GermanZepp]

Sounds like $399 x. Could it be?

 

[V2Tommy]

PS5 can’t play Blue Dragon, Lost Odyssey or Panzer Dragoon Orta at launch.

Well played, Microsoft!

 

[Ellery]

To be fair I didn't expect them to just wing a console release and entire lifecycle so I am pretty sure Nintendo, Sony, Microsoft, Stadia and Ouya all have/had plan(s).

 

[Entroyp]

Lose a ton of money per console, why not?

 

[Javthusiast]

Stadia also had a plan to win...

 

[JareBear: Remastered]

Sounds like $399 x. Could it be?

I’d be blown away....and frantically editing my post history

 

[onQ123]

 

[TGO]

 

[Bumblebeetuna]

When these companies undercut each other on price, we all win.

 

[Hobbygaming]

They will try but the PS brand is too strong

 

[SleepDoctor]

This was already posted a day or so ago

 

[leo-j]

Games.

 

[Bigfroth]

So alot of good games?? Because that's all it would take.

 

[Efe]

 

[CatLady]

Sounds like $399 x. Could it be?

I would be ecstatic if this is the case, I just don't see how it could happen based on what the XsX offers.

 

[Windows-PC]

Yeah, can someone please put a Microsoft Logo on Mike Tyson's and a Sony Logo on that guy on the ground and then please post it in the XBox Power King Memes Thread? Thanks!

 

[Dane]

Buy three years of Gamepass Ultimate, get a mini fridge for free.

 

[jts]

Releasing early would be the best plan they could have.

Pls let me buy one tomorrow

 

[cireza]

It is already going pretty well in terms of communication.

Sony still has solutions though, such as buying exclusives from famous third party series to force people into buying PS5 (likely), and releasing at lower price (less likely).

 

[Kacho]

Papa Phil in it to win it. Exciting times.

 

[Burrito Bandito]

well they have been doing everything 100% right since the One X launch.

Id say that the Xbox, as a whole, is definitely the better of the two at this point. The only knock is lack of exclusives (thats a big knock) but everything else has been A+.

 

[slade]

Plan was the Xbox Era Discord server.

 

[onQ123]

Yeah, can someone please put a Microsoft Logo on Mike Tyson's and a Sony Logo on that guy on the ground and then please post it in the XBox Power King Memes Thread? Thanks!

If that make you feel better but hey lol

 

[Woo-Fu]

Guess they're the Elizabeth Warren of videogaming, 3rd place in their own country coming up.

 

[Aceofspades]

SureJane.gif

 

[dolabla]

Just deliver the games and everything will take care of itself. They could really cut into the PS5 if they price it the same. That would be amazing to see them price it the same.

 

[Fake]

If that make you feel better but hey lol

Look at his post historic. Of course he will.

 

[Clear]

well they have been doing everything 100% right since the One X launch.

Sales haven't improved though, and Sony haven't skipped a beat despite keeping a low profile.

See the interesting thing to me is that although Xbox fans are banging their war-drums hard, there's nothing like the same sort of volume coming from disgruntled PS users. This is a big deal because if the majority of people are happy with gaming on PS4. why would they want to switch in the near future?

 

[mortal]

I'm so fucking tired of BOTH of these companies just talking and talking and talking.
I couldn't care less about either of your plans, just show me some games, good lord.

 

[GHG]

At least Phil is back to fighting now whereas throughout this gen he's been in full wet blanket mode saying there are no winners and losers or words to that effect.

A return to the Peter Moore days is good for everyone.

 

[alabtrosMyster]

So are they competing with other consoles or are they competing with Google + Amazon?

More importantly, when will he stop talking... this is an endless stream or words, they presented the console, next time they speak they should present some games, etc.

 

[JareBear: Remastered]

I'm so fucking tired of BOTH of these companies just talking and talking and talking.
I couldn't care less about either of your plans, just show me some games, good lord.

At least we have seen Gears 5 on XsX, and SoD loading time on XsX. It’s not much but it’s better than nothing.

Id like to think both companies release meaty gameplay trailers or at least teases by mid-June. Some in depth OS tours or official feature breakdowns would be cool too

 

[Vawn]

If you want to declare a win, you have to stop hiding your score Xbox.

 

[Hostile_18]

$399 just isnt going to happen, best forget it now.

Counting for inflation the launch price of the 2013 consoles would be $443 today.

Now bear in mind how high tech this console is compared to the relative power of the XB1 and PS4 when they launched... yeah $500 minimum if were lucky.

 

[metareferential]

399. Believe.

(or realistically: anything the ps5 will go for will be matched).

 

[Vawn]

399. Believe.

I'd buy one for $399 as a secondary console (well, third including Switch).

 

[BouncyFrag]

 

[vpance]

Taking a $150 hit then? $550 BOM $399 retail.

 

[Neo Blaster]

So, that means they didn't have one for the current generation? That explains a lot!!

In other news, water is wet.

 

[Yoshi]

ARE THEY CYLONS?

 

[AGRacing]

I assume they're launching with a Forza... we know about a Halo... that's honestly pretty good even though you could get them on One X. Is there a 3rd launch title?
They match PS5s launch price and then we have a ballgame.
There's a LOT riding on the PS5 launch lineup. They're obviously pushing Last of Us 2 there. Also available PS4.

 

[sublimit]

Company executive says its company will win. News on 11.

 

[HerjansEagleFeeder]

Stadia also had a plan to win...

Your avatars are gold

OT: I wish Phil Spencer the best of luck, he deserves it. However, Europe and Japan are firmly held hostage by Sony zombies. Will be hard to crack that shell.

 

[Genx3]

If by win they mean compete and not get totally blown out then I believe him.

I doubt the XSX can outsell PS5.
The Play Station Brand is like Toyota. You know you can rely on it to get you there.
The Xbox brand is like a Sports car brand. Its exciting but (it's 1st Party) is less reliable and lots of unknowns.

 

[GymWolf]

if phil manage to sell sex for 400 dollars i'm gonna buy one just to use it as a door stopper to reward him for his courage and boldness.

 

[Hostile_18]

Just believe in me. One. Last. Job.

 

[GymWolf]

Just believe in me. One. Last. Job.

best plot ever

 

[DrAspirino]

So are they competing with other consoles or are they competing with Google + Amazon?

Depends. Microsoft as a whole is indeed competing with Google + Amazon. The Xbox division, on the other hand, compete with the other consoles.