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CliffyB's Cock Holster
The bolded explains what it more than likely means. Which to me is actually very important and huge for Keighley!
Keighley's proven himself a reliable partner over the last few years to both Sony and MS, mainly I suspect because as an independent all he cares about is getting eyeballs on his shows and the product hosted there. E3 I suspect had become a bit of liability because of the way the ESA really has changed and grown over the years