We seek to understand the price of R $ 3,999 of the PlayStation 4 -- Taxes are a big problem, but there are other factors that make the price of the console is high (Translated)
Heitor de Paola | 10/17/2013 19:49:37 - Updated at 10/18/2013 12:07:10
The PlayStation 4 is expensive , so nobody discusses. And we know about the tax burden of our country makes many products have a higher value here, showing a large discrepancy even when compared to our neighboring countries . Even so, when Sony said that 60% to 70% of the price of their next console is due to fees, many shook her head, not believing that the change could be so.
However, there are more factors focusing on the whole operation required to bring the PlayStation 4 to the country, which would explain the high value of the console. If we take into account only the taxes, as explained by tax lawyer Fernando Vaisman, the account no battery. According to calculations Vaisman, the total load would be 138%. This percentage, applied to the value of $ 399 charged on the console in the U.S. (which already has the profit of the shopkeeper there) would take the total to just over £ 2000, out of £ 4000 announced by Sony.
Except that there are many other values, or difficult to compute or that are not released by the companies, which add up and significantly increase the final price. "Without knowing the resale margin'll never know what the total tax burden," Vaisman said, making it clear that your calculation is an approximation based on the taxes that we can apply to the type of product into which game consoles fit.
What ordinarily is not taken into account are the costs of operation and logistics, in addition there are various, they are also more expensive in Brazil than in other countries. "There's freight to the country, the cost of transport and storage, which are larger than that of neighboring countries such as Chile and Argentina," said Philip Quintas, customs broker. Second Thursdays, the reason given by Sony that up to 70% of £ 4000 are derived from fees, is plausible.
There are also income from tenants Brazilian (whose exact value is not released for consoles, but is less than about 30% of gross profit for games) and the fact that the PlayStation 4 is now ready to come to Brazil. Quintas said that if a product is brought here until 70% done, it is considered as pieces and parts, which reduces the tax levied on him. The assistance of Sony told us that the console will come to Brazil already mounted, making the rates are even higher (any product that comes 80% complete is considered ready).
Another type of cost that usually do not consider is that caused by the difficulties involved in logistics. "I doubt anyone knows all of taxation law in Brazil," said Francisco Zavascki also tax lawyer. According Zavascki, the very complication and bureaucracy of our tax area make logistics costs increase. Exemplifies "a study showed that the Swedish automaker needed two people to operate in the sector tax. A automaker of the same company in Brazil, requires 200 people in the area."
After application of all taxes that are in incididos tax imposed (or cascade), Farm estimates that we consider almost 200% tax on the original price. After that there is the application of the ICMS, which varies from state to state and is paid on top of the price has changed by other taxes, and profit from tenants. Added to this the current high price of the dollar and the beiramos £ 4000 announced by Sony.
In 2010, before the start of production of the Xbox 360 in Brazil , Microsoft was able to reduce the price of its console (R $ 1,249 to R $ 999 in arcade model) and leave it below the amount charged at the time by PlayStation 3, both of which had equivalent prices in the U.S.. This was possible because, according to Guilherme Camargo, former marketing manager for Xbox Brazil, in an interview with Gizmodo , there was a global subsidization of Microsoft that the Xbox 360 sold in the Brazilian market at a reduced cost. When questioned, both Sony and Microsoft declined to comment on whether such a subsidy exists for the PlayStation 4 and Xbox One.
source:
http://arena.ig.com.br/2013-10-17/p...o-exorbitante-de-r-3999-do-playstation-4.html
