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Series x could cost $400

The reality is that a GamePass subscriber on SX is no more valuable than a subscriber with a One S. Subs are hardware independent, as will be services like XCloud... so why eat heavy losses on hardware and in so doing ruin any chance of the hardware side turning a profit.
1 - they can raise the monthly price of gamepass.
2 - if they get more market with the 12tf marketing they will get more gamepass subscriptions, or plain old third party sales

Same could be said of all consoles, a game sold on ps5 won't give sony more money than a game sold on the ps4
 

Ban Puncher

Member
$400 Australian would be good.

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You'll be lucky a second controller doesn't cost 400 dollerydoos.
 
Microsoft is selling the One X right now for $400. It seems insane to think at launch they’d sell 3 consoles all at $400 or below.

So how does this break down?
1. Lockhart at $199
2. One X at $299
3. Series X at $399

WTF

Are they gonna discontinue the One X?
 

mortal

Gold Member
If Series X were to launch at $400, then what would be the point of Lockhart? What would be the point of still supporting XB1X if there's a relatively cheap Series X and even cheaper Lockhart on the market?

As nice as that would seem, I don't see it happening given Microsoft's supposed multi SKU approach.
 
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oldergamer

Member
The one X has been discontinued. so they
Microsoft is selling the One X right now for $400. It seems insane to think at launch they’d sell 3 consoles all at $400 or below.

So how does this break down?
1. Lockhart at $199
2. One X at $299
3. Series X at $399

WTF

Are they gonna discontinue the One X?

The one X has been discontinued. Retailers can't get new stock. So they are only going to be selling two SKU's going forward.

1. Lockhart at $199
2. Series X at $399

Lockhart replaces the One X
 

Xplainin

Banned
I would think $500, and they will go down to match PlayStation 5 if it comes in less.
But I also expect the PS5 to be at $500 as well.
 

Xplainin

Banned
The one X has been discontinued. so they


The one X has been discontinued. Retailers can't get new stock. So they are only going to be selling two SKU's going forward.

1. Lockhart at $199
2. Series X at $399

Lockhart replaces the One X
How can they put a console out with 12GB of GDDR6 RAM, an APU with Zen2, an SSD, plastic box, shipping included for $200?
More likely to be $300-350.
 
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Andodalf

Banned
Microsoft is selling the One X right now for $400. It seems insane to think at launch they’d sell 3 consoles all at $400 or below.

So how does this break down?
1. Lockhart at $199
2. One X at $299
3. Series X at $399

WTF

Are they gonna discontinue the One X?

one X is already 299, if you can find it, as it’s becoming more and more scarce as it does indeed seem to leave their product stack. This actually makes for an interesting point of comparison when the pro is still at its launch 400$.
 
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Bernkastel

Ask me about my fanboy energy!
This is MS. They will charge the highest price they can. The initial xbox fans would buy it. Then come the time when they have dried up they would do the "bargain sale" to boost sales again. There is absolutely no point in subsidizing the initial price because you will be supply constrained and be selling to your fanboys who would pay any price. Just look at the Xbox one launch.
You mean the same MS that sold the OG Xbox at a loss ?
 

Ogbert

Member
Wouldn’t surprise me.

Microsoft has absurd cash reserves. If they decided to undercut Sony, they could do so with ease.

But they will still need games. Compelling, AAA titles. Not Gamepass dross.
 

Codes 208

Member
I dont believe it’ll launch that low. Even with the X consistently $300 lately, $400 just seems so low for what theyre aiming for. I still believe their aim is $500
 

Jayjayhd34

Member
The one X has been discontinued. so they


The one X has been discontinued. Retailers can't get new stock. So they are only going to be selling two SKU's going forward.

1. Lockhart at $199
2. Series X at $399

Lockhart replaces the One X

I'm still 50/50 on Lockhart, something makes think it was scrapped,and just because they cant get stock does not mean its been discontinued the switch is having supply issues too, Also it would be three as the original Xbox one is being supported for a little while longer.
 
I could only see them doing it if they dont release the Lockhart.

I suspect they originally expected the PS5 to be 399, so they plan a 2 console pincer movement at 299 and 499. But it looks like the PS5 will more likely be closer to 499, so they might just go all in with one console and be as competitive as possible with it.
 

Vawn

Banned
Wouldn’t surprise me.

Microsoft has absurd cash reserves. If they decided to undercut Sony, they could do so with ease.

But they will still need games. Compelling, AAA titles. Not Gamepass dross.

People who talk about how much money Microsoft has forget how little the company of Microsoft as a whole cares about Xbox.

Sony is MUCH more invested in PlayStation, as it's a larger portion of its business. Nintendo basically IS video games and nothing else. Xbox has never been more than a minor subdivision for Microsoft.
 

Stuart360

Member
With all the extra services and licenses and shit these days, you would think they would gamble on $399. I do think it will be $499 though, and with Patcher saying $399, that pretty much confirms $499.
 
This is MS. They will charge the highest price they can. The initial xbox fans would buy it. Then come the time when they have dried up they would do the "bargain sale" to boost sales again. There is absolutely no point in subsidizing the initial price because you will be supply constrained and be selling to your fanboys who would pay any price. Just look at the Xbox one launch.

You realize the 360 had a manufacturing cost of $715, right? Which means they sold the top-end model for a $316 loss. That's a bigger per-unit subsidized loss than Sony did for the top-end PS3 model at launch ($221 loss).

MS history doesn't start at XBO, but maybe you're just relatively new to gaming.

No way. Its just not worth it to MS to subsidize the hardware on top of all their other promotions, such as for XBL and GamePass.

The reality is that a GamePass subscriber on SX is no more valuable than a subscriber with a One S. Subs are hardware independent, as will be services like XCloud... so why eat heavy losses on hardware and in so doing ruin any chance of the hardware side turning a profit.

Bottom line is that if you start out taking a $100 hit per unit, its going to take a long time for the economics of production to improve to the state that you are breaking even, also, RRP's rarely if ever rise so its a commitment for the entire life of the hardware.

This assumes you know the BOM is at least $500, which you don't. We honestly don't know what the BOM is but seeing that MS and AMD have a lot of converging active interests in several markets, in addition to the volume of product orders, they are likely getting a very good deal on orders with AMD.

Sony might be getting a decent deal as well but I think those cost-savings have been eaten up by the flash memory controller I/O and cooling system, so in all honesty it wouldn't surprise me if PS5's overall BOM (including the controller) is higher than XSX's. And the Japanese side is already a bit conservative when it comes to pricing and costs, so there's a high chance they could try getting PS5 MSRP at a break-even point.

While $400 XSX might be a bit unrealistic, I can easily see $450 happening and MS not taking a heavy loss per system sold.
 
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jshackles

Gentlemen, we can rebuild it. We have the capability to make the world's first enhanced store. Steam will be that store. Better than it was before.
It's interesting to think about. I just can't tell if throwing away a billion dollars is worth that first to 10 million sales goal. Even at $100 more, the PS5 would still be selling. So what is the best case scenario there, 10M vs 6M? And is it worth a billion dollars to make that happen? I really don't know.
Developers are likely to flock more to the next-gen console with the largest install base. I feel like Microsoft recognizes that this is a chicken and egg problem now (they didn't with the Xbox One and thought their domination with the 360 would just magically carry over). If they dump a billion dollars into "winning" the first year of the console war, they probably realize that will translate into better third party support, potential third party exclusives (or Game Pass exclusives), and more people buying Xbox in the future because "my friends are all playing on Xbox".
 

Three

Member
You realize the 360 had a manufacturing cost of $715, right? Which means they sold the top-end model for a $316 loss. That's a bigger per-unit subsidized loss than Sony did for the top-end PS3 model at launch ($221 loss).

MS history doesn't start at XBO, but maybe you're just relatively new to gaming.



This assumes you know the BOM is at least $500, which you don't. We honestly don't know what the BOM is but seeing that MS and AMD have a lot of converging active interests in several markets, in addition to the volume of product orders, they are likely getting a very good deal on orders with AMD.

Sony might be getting a decent deal as well but I think those cost-savings have been eaten up by the flash memory controller I/O and cooling system, so in all honesty it wouldn't surprise me if PS5's overall BOM (including the controller) is higher than XSX's. And the Japanese side is already a bit conservative when it comes to pricing and costs, so there's a high chance they could try getting PS5 MSRP at a break-even point.

While $400 XSX might be a bit unrealistic, I can easily see $450 happening and MS not taking a heavy loss per system sold.
I'm not new to gaming nor to these boards. The BOM for original xbox 360 (with HDD) was $525 not sure where you are getting a higher cost from. The BOM for the original PS3 was $800.
 
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As things stand, Sony cannot hit that sweet spot, putting the momentum right back into MS hand

That's not going to happen. Judging by how Sony is ending the PS4 gen, the PS5 will continue to oursell the XSX due to just the strength of the gaming brand. Add in backwards compatibility and those Sony exclusives it will be very difficult for Microsoft to capture PlayStation gamers. What they need to do is attract people who never really game to their platform with services like Gamepass.
 

Jayjayhd34

Member
I'm not new to gaming nor to these boards. The BOM for original xbox 360 (with HDD) was $525 not sure where you are getting a higher cost from. The BOM for the original PS3 was $800.



He/she is getting it from An unverified quote from IBM weird how they would know the total cost of the system, and why they didn't quote two numbers is strange. I couldn't find any other sources though.
 

ShirAhava

Plays with kids toys, in the adult gaming world
I feel like MS cares way more about pushing gamepass subs and xcloud at this point than if a console is profitable or not and they can def take the hit

Could happen!
 
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GymWolf

Member
the boldest of moves but the only one who can semi-realistically open a scenario where they can win next-gen battle.

400 dollars and 3 months of gamepass for free at launch, moms and grandamas around the world are sweating while hearing this news.
 
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D

Deleted member 471617

Unconfirmed Member
I'm expecting $500 for Series X and $300 for Series S. What Microsoft/Spencer should do however is price Series X at $400, put Series S on hold until Fall 2022 and release it as the cheaper alternative for $200 when Xbox One is completely off shelves and no longer manufactured. Or second scenario would be to shelve Series S literally and just have Series X at $400 for the entire generation.

With or without Series S, they should release Series X for $400 because at $500 with Series S at $300, vast majority will buy the cheaper model which means that they would still be losing money on Series X because it would just be sitting on store shelves which in that case, better off selling it at $400, take the bigger loss but you get it into people's homes which is what matters most.
 
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