I can't believe Nvidia is getting so much heat from the most benign email I've ever seen....
Hi Steve,
We've reached a critical juncture in the adoption of ray tracing and it has gained industry-wide support from top titles, developers, game engines, APIs, consoles and GPUs.
As you know Nvidia is all in for ray tracing. RT is important and core to the future of gaming, but it's also one part of our focused R&D efforts on revolutionizing video games and creating a better experience for gamers.
This philosophy is also reflected in developing technologies such as DLSS, reflex and broadcast that offer immense value to customers who are purchasing a GPU. They don't get free GPUs, they work hard for their money, and they keep their GPUs from multiple years.
Despite all this progress, your GPU reviews and recommendations have continued to focus singularly on rasterization performance and you have largely discounted all of the other technologies we offer gamers.
It is very clear from your community commentary that you do not see things the same way that we, gamers, and the rest of the industry do. Our founder's editions boards and other Nvidia products are being allocated to media outlets that recognize the changing landscape of gaming and the features that are important to gamers and anyone buying a GPU today. Be it for gaming, content creation, or studio and streaming.
Hardware Unboxed should continue to work with our add-in card partners to secure GPUs to review. Of course you will still have access to obtain pre-release drivers and press materials, that won't change. We are open to revisiting this in the future should your editorial direction change.
Bryan Del Rizzo
Director of Global PR, GeForce
Can someone honestly look at this and explain why it's so bad, because to me it looks perfectly reasonable?
1) HU is losing access to free FE cards... He still has full access to AIB cards, that has been clearly stated several times.
2) What exactly is so shady? Nvidia doesn't agree with the way he's reviewing their cards (and they've been reviewing them noticeably different than everyone else) so they aren't sending him any more - why is that so controversial?
3)'Absolutely shameless, shady, slimy anti independent reviewer, anti competitive and anti consumer...' LOL. Did you have any self awareness writing this?
Nvidia didn't say shit when everyone made a video about how the 2000 series was a total disappointment, they didn't make a big fuss when everyone made a video about the value proposition of the 3090 being terrible. They simply have an issue with this one reviewer and a lot of people have to agree with them. That doesn't make the company 'Absolutely shameless, shady, slimy anti independent reviewer, anti competitive and anti consumer...'
You guys are absolutely hysterical about some youtuber not getting priority access to free cards directly from Nvidia and are buying into this weird David vs Goliath narrative that just isn't true. HE IS STILL GOING TO HAVE ACCESS TO AIB CARDS if they feel like sending them, give your fucking heads a shake and stop hyperventilating, there's a lot more scummy shit going on out there then Nvidia not giving some entitled bitch youtuber his precious merch.