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Microsoft Xbox Chief Is Looking for Acquisitions in Social, Casual Games

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It needs those casual farm / city building games that boat loads of cash. Mobile users don’t want to play halo or TLOU type of games.
Seems weird. I don't see casual gamers being the primary market for GamePass.

They simply wouldn't play enough games to justify it (at full price, but of course not on the current $1 promotions --- but obviously these won't go on forever).


Surprising noone with a clue about the nature of the market.

PC/Console product has far less pull on mobile than softtware designed specifically for that sort of form-factor/usage profile. So naturally they need a way to prop Gamepass up for more mobile focussed demo's.
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