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[DenchDeckard]

Yeah, they are competing with a strong competitor with nearly unlimited funding and maybe they do not want to bet the entire company farm taking funding from all the subsidiaries to sell at a loss. It totally sucks but if inflation is sparing anyone without unlimited funding (or nearly thanks to other market monopolies) will have to change… :/.

Thanks Riky for the reaction score boost .

So, what you are saying is its Microsoft fault....lmao

 

[Panajev2001a]

so you are suggesting this is to fund PS+?

Potentially yes and reacting to inflation rising in the area post shortages.

They really need to find a way to make the console cheaper, Pro consoles are the wrong answer to this, but I cannot always repeat what should be obvious by now looking at the state of semiconductors in the last 5 years…

 

[Riky]

Yeah, they are competing with a strong competitor with nearly unlimited funding and maybe they do not want to bet the entire company farm taking funding from all the subsidiaries to sell at a loss. It totally sucks but if inflation is sparing anyone without unlimited funding (or nearly thanks to other market monopolies) will have to change… :/.

Thanks Riky for the reaction score boost .

No problem, only you could blame MS for Sony raising their consoles prices, hilarious.

 

[silent head]

+
https://www.tomshardware.com/news/tsmc-warns-clients-of-up-to-9-price-hike-in-2023

 

[Banjo64]

WTF and as usual it’s the US who avoids this despite the EU keeping the whole company afloat in the PS3 era?

Sony to their most loyal fanbase;

 

[Panajev2001a]

So, what you are saying is its Microsoft fault....lmao

I am not implying fault you opportunistic warrior (joking btw, but you are a warrior).

It is economics, on a much much larger scale this is similar to how SEGA felt when Sony entered the market and was having Sony Electronics footing the bill for their loss leading HW production. Smaller scale because back then there was far less publisher consolidation, EA left SEGA consoles not because of Sony moneyhats or because they were bought by Sony.

 

[Skifi28]

I'm more worried about energy, fuel and food costs increasing even further. In the grand scheme of things, a one time purchase product getting a 10% increase is the least of our problems. Europe is fucked.

 

[Mr Hyde]

Sony are becoming more and more garbage this gen. The prices on their digital storefront where I live are fucking ridiculous (110 dollars for a new game like Forspoken or GoW Ragnarök) and now this? I'm so glad I already have a PS5 because this is top tier insulting in this day and age. They should lower the price, not increase it.

If they gonna fuck with me I'm gonna fuck with them. I will buy all of their games heavily discounted or used from now on. I've supported them enough over the years. Fuck you Jim and the whole company you greedy motherfuckers!

 

[Panajev2001a]

+
https://www.tomshardware.com/news/tsmc-warns-clients-of-up-to-9-price-hike-in-2023

Stop, people are still enjoying thinking this is Sony intentionally screwing their customers for fun and giggles .

 

[Banjo64]

Yeah, they are competing with a strong competitor with nearly unlimited funding and maybe they do not want to bet the entire company farm taking funding from all the subsidiaries to sell at a loss. It totally sucks but if inflation is sparing anyone without unlimited funding (or nearly thanks to other market monopolies) will have to change… :/.

Thanks Riky for the reaction score boost .

You really think inflation is hitting them at a cost of £30/€50 PER UNIT!? Harder daddy.

 

[Rykan]

and give MS $499 Moment ?

Why not? Xbox has just as many supply issues. You can lower the price back to match Microsoft once the supply issue stops being an issue. For the record, I think Microsoft should also increase the price of Series X.

 

[phil_t98]

Potentially yes and reacting to inflation rising in the area post shortages.

They really need to find a way to make the console cheaper, Pro consoles are the wrong answer to this, but I cannot always repeat what should be obvious by now looking at the state of semiconductors in the last 5 years…

that is a bizarre thing to think, PS+ will maybe in the short fall make a loss but everybody here boasts about how well Sony games sell. So Sony wants there own games to make serious profit but the sub service may take a loss so I know lets increase the price of the PS5 to pay for that loss.

 

[Topher]

I woke up to this?

 

[crackajack]

Why would eBay agree with that? What would they possibly gain from that? It's also worth mentioning that eBay represents but a fraction of total console reselling, especially outside of the US.

I doubt this applys for luxury goods, but since courts are doing all sorts of stupid stuff nowaday, someone could have tried to call out scalping prices.
https://www.gesetze-im-internet.de/bgb/__138.html
"auffälligen Missverhältnis zu der Leistung" ~obvious disbalance in service (?)
Charging more than the actual seller, without providing anything on top of the initial product, sounds to me like that. It's no Rolex or Porsche which sometimes//often increase in value when they get older (and aren't supplied anymore!).
And ebay is providing a plattform for this imho sort of grey area. I am no lawyer but when Sony gets sued for asking what they are asking for digital sales, someone could sue ebay for participating in this scalping practice.

Prices here have been ridiculous. I make okay money so it doesn't hurt me that much, but imagine all the people living off minimum wage or only slightly above. Yikes.

I'd say anyone who can't afford 549 probably could'nt afford 499 either and would be better advised to buy a used PS4 + PS+, a used SFF PC with a Ryzen G and play EGS free stuff or Series S + Gamepass anyway. Gaming was never as cheap as now if you are not a sheep that has to have what "everyone" else has without being able to actually afford it.

 

[DenchDeckard]

I am not implying fault you opportunistic warrior (joking btw, but you are a warrior).

It is economics, on a much much larger scale this is similar to how SEGA felt when Sony entered the market and was having Sony Electronics footing the bill for their loss leading HW production. Smaller scale because back then there was far less publisher consolidation, EA left SEGA consoles not because of Sony moneyhats or because they were bought by Sony.

Its all love!

I actually seriously said that I could see the RRPs going up due to the worldwide situation and It didn't go down too well.

But Sonys decision is Sonys decision. Let's see how it plays out. Reducing stock to Europe to focus on USA and UK and now increasing the prices may start to dent their armour.

But, I'm sure the fans are already defending it and thinking of "poor" Sony going through these hardships lol.

 

[Panajev2001a]

You really think inflation is hitting them at a cost of £30/€50 PER UNIT!? Harder daddy.

sure it is not like there are things such as supply chain and they are trying again to increase their profit margins to compete against a competitor with unlimited funds coming from Office, Windows, Azure, etc… nah… come on, I really really dislike Ryan but whatever evil master plan…

 

[Riky]

You really think inflation is hitting them at a cost of £30/€50 PER UNIT!? Harder daddy.

They also definitely reduced costs when they took a lot of metal out the launch console with that internal revision.

 

[Panajev2001a]

that is a bizarre thing to think, PS+ will maybe in the short fall make a loss but everybody here boasts about how well Sony games sell. So Sony wants there own games to make serious profit but the sub service may take a loss so I know lets increase the price of the PS5 to pay for that loss.

I think it is a reaction to inflation and increasing their war chest to pay for their internal development and expansion without betting the farm. Imagine you setup your own console company to compete with MS at scale, I doubt you could compete on price and software that well .

 

[phil_t98]

sure it is not like there are things such as supply chain and they are trying again to increase their profit margins to compete against a competitor with unlimited funds coming from Office, Windows, Azure, etc… nah… come on, I really really dislike Ryan but whatever evil master plan…

so its Microsofts fault?

when Sony contacts the manufacturing plants to supply part for the PS5 they contract into fixed costs and 2 years on manufacturing gets cheaper. remember the redesign of the PS5 with less heat plate cooling? they already started to cut costs inside the PS5

 

[Tiago Rodrigues]

This means that as of right now PS5s main console is sold at 550€ in Europe and Xbox Series S, the main console from MS is sold at around 280€ in the same territory in most places...half the price.

Bold move from Sony for sure like...holy shit.

At least manufacture more PS5 digital no?

 

[DenchDeckard]

I think it is a reaction to inflation and increasing their war chest to pay for their internal development and expansion without betting the farm. Imagine you setup your own console company to compete with MS at scale, I doubt you could compete on price and software that well .

Cmon, man. Why bring up MS. or are you saying Sony are actually really worried about MS and can't compete? I don't get it.

This has nothing to do with Microsoft it's just purely down to the economic crisis and post covid issues.

 

[DForce]

Looks bad.

How long before the Official XB Twitter account takes a shot at Sony?

 

[phil_t98]

I think it is a reaction to inflation and increasing their war chest to pay for their internal development and expansion without betting the farm. Imagine you setup your own console company to compete with MS at scale, I doubt you could compete on price and software that well .

so this gen Sony has increased their prices for the games , increased the price of the console after 2 years and made a sub service where it won't put its own games on day one. pretty anti consumer really

 

[Panajev2001a]

so its Microsofts fault?

How is it their fault? Unless you are dumping then what are you trying to push here ?

when Sony contacts the manufacturing plants to supply part for the PS5 they contract into fixed costs and 2 years on manufacturing gets cheaper. remember the redesign of the PS5 with less heat plate cooling? they already started to cut costs inside the PS5

I know, but you know economy doesn’t change . If you think that Sony is thinking their grip on their fanbase is so strong they will not feel the hurt of this I have a bridge to sell you . I do not think they reached Apple level of being delusional.

 

[DenchDeckard]

Looks bad.

How long before the Official XB Twitter account takes a shot at Sony?

I would be surprised if any company took shots at another for feeling the effects of the post covid economic crisis. Its really tough.


Microsoft still may have to increase prices, unless their boxes are more economically designed and they have more margin to absorb cost increases.

 

[Banjo64]

sure it is not like there are things such as supply chain and they are trying again to increase their profit margins to compete against a competitor with unlimited funds coming from Office, Windows, Azure, etc… nah… come on, I really really dislike Ryan but whatever evil master plan…

Increase their profit margins? Fucking hell Pan, a new low. Poor multinational Sony with their TV division, radio division, mobile phone division, streaming services division, £10 uplift in game fees and now £30 increase in hardware costs. However will those little paupers cope?

 

[Panajev2001a]

so this gen Sony has increased their prices for the games , increased the price of the console after 2 years and made a sub service where it won't put its own games on day one. pretty anti consumer really

Let it all out . Keep connecting dots years apart. Not sure what kind of answer you are looking for?

(glad to see no third party has increased price either btw)

 

[GHG]

Now the new controller announcement looks even more stupid. How about cut R&D budgets for frivilous projects like that instead of having to increase prices for your core products?

WTF and as usual it’s the US who avoids this despite the EU keeping the whole company afloat in the PS3 era?

Sony to their most loyal fanbase;

Strong dollar.

I would suggest people read up on the current macro economic environment. They won't be the only company doing this over the next 12-18 months. Those who can excerise pricing power will and many who can't will go out of business.

If Microsoft reduce their prices then they will be the exception, not the rule, but they have already announced mass lay-offs so could be dealing with it in another way.

 

[Haggard]

suddenly I don`t feel bad anymore about my PS5 collecting dust. At least that dust didn`t cost me 50 bucks ....
Oh well, we`ll see how the market reacts. Sony definitely did MS a favour here though.

 

[phil_t98]

Let it all out . Keep connecting dots years apart. Not sure what kind of answer you are looking for?

(glad to see no third party has increased price either btw)

not sure why your brining Microsoft as a company into this because they make more money than Sony and then you talk Sony increasing profits. how many times have people posted on here gloating about how much more money Sony makes from their gaming division then Microsoft does

 

[Chukhopops]

Prices here have been ridiculous. I make okay money so it doesn't hurt me that much, but imagine all the people living off minimum wage or only slightly above. Yikes.

Can’t imagine how it is in the UK with 10% inflation. We are at 7 here and we really feel it even though we are pretty wealthy. And I think the energy cost increase during winter is going to kill Christmas for a lot of people.

 

[Banjo64]

Now the new controller announcement looks even more stupid. How about cut R&D budgets for frivilous projects like that instead of having to increase prices for your core products?



Strong dollar.

I would suggest people read up on the current macro economic environment. They won't be the only company doing this over the next 12-18 months. Those who can excerise pricing power will and many who can't will go out of business.

If Microsoft reduce their prices then they will be the exception, not the rule, but they have already announced mass lay-offs so could be dealing with it in another way.

Even when the pound was the strongest currency we were raped on price.

 

[cromofo]

Pretty much cements my purchase of Series X then. First console I'll own since the PS2. The price increase on console + 70/80€ games are a no-no, especially in a recession when money is tighter.

I'll plop down ~100€ for 3 years worth of Game Pass Ultimate and be done with it.

 

[Celine]

 

[DenchDeckard]

Sony have shown evidence that this console design has stung them from the beginning. It's huge, they had to cut out more metal to try and get costs down and the sheer size of the packaging will be killing them in shipping costs. It wouldn't surprise me if MS could get three series s and at worst 1.5 to two series x per the volume of one ps5 box on a pallet. That's crazy when you think of coats to airship or even sea ship units.

Ps5 is just poorly designed in its size and volume for this market right now. They need to slim it down asap.

 

[Pelta88]

Jeez, I know inflation has been killing many industries lately but Sony passing on the costs to consumers is just a low blow

Really?

 

[phil_t98]

Really?

yeah especially when they post how much profits they make from gaming

 

[Panajev2001a]

Increase their profit margins? Fucking hell Pan, a new low. Poor multinational Sony with their TV division, radio division, mobile phone division, streaming services division, £10 uplift in game fees and now £30 increase in hardware costs. However will those little paupers cope?

Get over yourself mate, I am not crying for them, but mobile+TV+radio do not seem that great at margins (not mega loss leader anymore a but still). Consumers can reject them and punish them for this, but just corporate greed? I do not think they are that deluded to think that a first ever console price increase 2 years in the generation would go unnoticed or well accepted .

If they are so anti consumer because they are not bleeding red in all their other divisions and are not poor, what is your expectations on console and game pricing of maybe say $ Trillion level corporations with mega profit margins on cloud and office SaaS offerings, etc…? Right righ “that is different” .

 

[Mattyp]

Absolute fucking cooked.

But not in the market where Xbox is going blow to blow with them.

Shitting on EU & Asia yet again. Sony Cali are fucknuckles.

 

[Panajev2001a]

Sony have shown evidence that this console design has stung them from the beginning. It's huge, they had to cut out more metal to try and get costs down and the sheer size of the packaging will be killing them in shipping costs. It wouldn't surprise me if MS could get three series s and at worst 1.5 to two series x per the volume of one ps5 box on a pallet. That's crazy when you think of coats to airship or even sea ship units.

Ps5 is just poorly designed in its size and volume for this market right now. They need to slim it down asap.

Again, is MS enjoying much better margins / profitability in their XSX designs or just better at bearing the cost per unit?

 

[GHG]

suddenly I don`t feel bad anymore about my PS5 collecting dust. At least that dust didn`t cost me 50 bucks ....
Oh well, we`ll see how the market reacts. Sony definitely did MS a favour here though.

Generally I think it's a situation where most people won't be able to afford shit anyway (at least in the UK and Europe) once the energy prices really set in over the winter. It's going to be a situation of Christmas by the oven for many, I don't think people are going to be overly concerned about video games consoles. For those who could still afford it in the first place the price increase is unlikely to make any difference.

The bigger issue here is the optics rather than the actual impact on sales.

 

[blastprocessor]

This is basically telling you that Sony failed to downsize the SOC to 5nm or lower and cost reduce the PS5. The £70 game prices are no longer regarded as sufficient to hold the prices. So whom at Sony failed here whom will lose their job?

 

[Goalus]

Not a good look.

 

[Salty Popsicle]

Now the new controller announcement looks even more stupid. How about cut R&D budgets for frivilous projects like that instead of having to increase prices for your core products?



Strong dollar.

I would suggest people read up on the current macro economic environment. They won't be the only company doing this over the next 12-18 months. Those who can excerise pricing power will and many who can't will go out of business.

If Microsoft reduce their prices then they will be the exception, not the rule, but they have already announced mass lay-offs so could be dealing with it in another way.

LMAO. Only on GAF can reducing your workforce by 1% be described as a "mass layoff" event. The deflection game has begun.
https://www.google.com/amp/s/techcr...f-its-workforce-as-part-of-a-realignment/amp/

 

[GHG]

Even when the pound was the strongest currency we were raped on price.

There's another reason for that across the board, you can ask the government about that one though.

As a business owner that's why I'm never returning

 

[spons]

I'm more worried about energy, fuel and food costs increasing even further. In the grand scheme of thing, a one time purchase product getting a 10% increase is the least of our problems. Europe is fucked.

I don't have problems paying my bills, but Christ has everything become expensive in Europe.
Winter will be hell with the gas prices being absurdly high as they are. PS5 is a luxury product and indeed the least of our worries.

 

[Panajev2001a]

not sure why your brining Microsoft as a company into this because they make more money than Sony and then you talk Sony increasing profits. how many times have people posted on here gloating about how much more money Sony makes from their gaming division then Microsoft does

Already explained it, the same way people noted that Sony Electronics was being billed the cost for PS HW back in the day. Xbox division is not spending $100 Billion or so (in that range) out of its division profits is it? Sony SIE division is profitable, if it is profitable enough to amass wealth/cash in their warchest and to keep expanding (buying developers, creating real game services, propping up/investing in PS+, etc…) while making investors happy is another matter, do not be glib .

 

[Riky]

Looks like Jason Ronald was once again on the money when he said the cost reductions of previous gens were not going to be viable going forward, that's one of the major reasons for having the Series S at launch.

 

[JackMcGunns]

Others are expected to follow.

Where did you read that? or tales from the @$$?

 

[Tiago Rodrigues]

Cmon, man. Why bring up MS. or are you saying Sony are actually really worried about MS and can't compete? I don't get it.

This has nothing to do with Microsoft it's just purely down to the economic crisis and post covid issues.

Sony is so worried about Ms that it increased the price of both consoles