Support NeoGAF

[DonJorginho]

Jim Ryan, the first ever gaming boss to increase the price of a console in the middle of a worldwide recession.

(I don't count Quest as a console but heyho it looks even worse to be copying Facebook)

 

[Godot25]

Not to mention I've been told by armchair GAF analysts that Sony usually begins making profit on their console sales within 12 months of launch. Either they were talking out of their behinds or Sony is hurting for money.

That's the funny part. That they were profitable with PS5 (not PS5DE). So instead of sacrificing that profit they are moving price increase to the consumers.
Pathetic

 

[Salty Popsicle]

Sony upping the price of their console in many markets around the world just as inflation is taking chunks out of everyone's wallets and they expect consumers to pony up another $500+ for VR hardware early next year

 

[Louay]

Drop on series S price this fall would clean sweep the market share.

 

[Gobjuduck]

They should bundle it with dildo, to make it even clearer.

 

[AREYOUOKAY?]

Theoretically yes but isn't time/money used designing and testing a new model offsetting the money saved on materials?

I mean when your console is BIGGER than the PS3 of all things.

Until they do decide to go on a diet I have my eyes on the Xbox.

 

[kikii]

not gona defend that price increase, but i think its cause of demand of PS5, here in Finland u cant find PS5 in anywhere except from scalpers and some nut stores for like 900€

whereas Series X/S can be found everywhere

 

[Rykan]

Understandable decision. If your system has been completely sold out for two years and resellers are charging hundreds more, then your product is underpriced and a price increase is logical.

 

[Godot25]

Well. I can already smell PSVR2 for 499€ minimum.
So if you want to have PS5 + VR2 that would be 1050€.
Aka. Dead on arrival.

 

[DeadOblivion78]

I'm guessing everybody forget the fact that PlayStation’s profit dropped 37% last quarter right? Guessing this is their answer.

 

[Louay]

Sony upping the price of their console in many markets around the world just as inflation is taking chunks out of everyone's wallets and they expect consumers to pony up another $500+ for VR hardware early next year

Sony should open it headset to PC, they are delusional limiting VR Market like this. make your stores and games on PC.

 

[I Master l]

I heard that they lose so much money on the digital version and i have no problem if they
rise the price for it but why the disk version ? Series X now is cheaper by £30 in UK

 

[Pantz]

Should have done it from the start. All that extra money went to the scalpers.

 

[DonJorginho]

Can't wait to see the price Sony puts on PSVR 2.....

 

[vaibhavpisal]

Xbox price already increased where I live by about $40 US.

Sony apparently is going for $80 hike though as rumoured.

 

[MonkeyClaw36]

I'm guessing everybody forget the fact that PlayStation’s profit dropped 37% last quarter right? Guessing this is their answer.

In a time of a global economic recession?? They lost their fucking minds.
Might as well rebrand that damn thing to Paystation...

This is the moment for MS to drop the price of the Series S/X. If only by 25-50 dollars and steal a big chunk of market share from Sony's greedy mits.

 

[AV]

Jesus. That's... a choice.

I guess considering they're still selling out it won't actually make all that much difference to their bottom line.

 

[Roufianos]

Petty as fuck. Sony have come a long way since the #4ThePlayers days.

 

[Salty Popsicle]

Last Week: PlayStation 5 manufacturing finally starting to keep up with demand. Future looking bright.

This Week: Shit

 

[DenchDeckard]

Holy fuck I actually joked that this could happen and got ripped apart.....

...how the turn tables

So much for them making profit on these consoles. That profit has been getting eaten alive behind the scenes.

 

[DeadOblivion78]

In a time of a global economic recession?? They lost their fucking minds.

This is the moment for MS to drop the price of the Series S/X. If only by 25-50 dollars and steal a big chunk of market share from Sony's greedy mits.

When have you ever seen a sought after product drop in price during a recession?

 

[Rykan]

Should have done it from the start. All that extra money went to the scalpers.

System should have launched at 600$ or 700$ and gradually decrease in price from there. Supply and demand would have been much more balanced that way.

 

[bitbydeath]

Is this because a lot fewer people are buying their games due to their outrageous near double prices in some territories?

 

[The_Mike]

At least the supply issues will effectively vanish now.

I say that's a bad move and is not going to gets sales back to PS4 levels.

Will be interesting to see sales going forward if that rumored xbox price cut is real.

People are willing to pay scalpers.

Given how the average gamer has accepted your games got a 20 usd price increase, 10 percent extra on a console is not something that would bite Sony in the ass. They are the market leader, and will continue to do so.

Price at release was too low anyway. Sony lost a lot of money due to this. The should have released it @600/650$€. Even with this price tag the consoles would have been sold out everywhere.

I'm sure Sony appreciates that you think about the company and not their customers.

 

[reksveks]

I'm guessing everybody forget the fact that PlayStation’s profit dropped 37% last quarter right? Guessing this is their answer.

Not me.

I just wondering what the PSVR2 price is going to be now.

 

[YukiOnna]

So why not the United States?

 

[Salty Popsicle]

not gona defend that price increase, but i think its cause of demand of PS5, here in Finland u cant find PS5 in anywhere except from scalpers and some nut stores for like 900€

whereas Series X/S can be found everywhere

I doubt that's the reason, especially since the shortage has been going on for nearly two years and recent reports have been indicating that manufacturing of consoles has increased to meet demand in most markets. This is just Sony being petty and not being willing to temporarily eat some costs and appease their loyal fanbase.

 

[Salty Popsicle]

So why not the United States?

Largest market and the social media outcry would be overwhelming.

 

[Elios83]

That's regrettable but here in Europe the cost of energy has skyrocketed, inflation is really high, euro is losing value and this winter will be tough.
The war that Russia started has fucked up a lot of things and prices are increasing even in bars.
Companies are increasing prices, Amazon Prime went from 36€ to 49€.
Given PS5 sales at scalper prices higher than 700€ the only impact this is going to have is to balance availability in stores a bit.
Sony could have eaten the costs but with profits already decreasing due to other factors they probably decided it was inevitable.

 

[Team Andromeda]

Pal users get shafted by SONY yet again. Like the sheep who always vote Labour in Wales, the sheep still buy SONY in Europe.

 

[Lupin3]

SIE has made the difficult decision to increase the recommended retail price (RRP) of PlayStation 5

I'm sure it was difficult. I hope they don't lose any sleep over it.

 

[Godot25]

So why not the United States?

Because they are neck-and-neck with Xbox in US so they can't afford to hike the price
Europe is PlayStation land and people here are willing to put up with Sony's bullshit. Same with other territories.

 

[Salty Popsicle]

When have you ever seen a sought after product drop in price during a recession?

Did the Xbox 360, PS3, or Nintendo Wii have price increases during the 2008/2009 recession?

Sony is supposedly in a much better financial position now than they were 15 years ago, so why stoop so low and do this now when they didn't do it back then?

 

[Jadsey]

Why is the price not going up in the States?

Edit....I see that has already been asked.

Great, the rest of the world is paying for Sony's rising costs.

As someone who thought the PS4 was the greatest console ever made, I literally hate most things about the PS5 at this point in any case.

I guess I am an Xbox gamer now...I should really change my avatar

 

[DeadOblivion78]

Because they are neck-and-neck with Xbox in US so they can't afford to hike the price
Europe is PlayStation land and people here are willing to put up with Sony's bullshit. Same with other territories.

Maybe if the euro didn't crash this wouldn't have happen.

 

[zokie]

hardware price increase i can accept ...... but first the playstation stars program will have come first because when i spend $ on steam , eshop and xbox store , i will have some kind of digital rebates back
https://www.playstation.com/en-us/playstation-stars/

i hope i can get a ps5 by next year if i got the luck

 

[[Sigma]]

Thanks Jim.

 

[skybaby]

Itt: people from developed countries learn about inflation.

 

[Beer Baelly]

 

[Wohc]

Sony's self-consciousness and belief in customer loyality: Level 1000
Meanwhile Microsoft is selling the Series X refurbished with 2 years warranty for 469,99 Euro and plans to cut the price for the S.

 

[reksveks]

So why not the United States?

The two factors are
- much closer in the US in terms of competition
- most of the BoM is in USD so you don't really see the impact of the strengthening USD. Most markets especially Japan probably aren't making profits off just the console hw revenue.

 

[DeadOblivion78]

Did the Xbox 360, PS3, or Nintendo Wii have price increases during the 2008/2009 recession?

2008 had an inflation rate 3.84%. Today it's projected to be 6.7%.

 

[Godot25]

Maybe if the euro didn't crash this wouldn't have happen.

Yup. Crashing Euro is a reason why they are increasing prices in...
...Japan, China, Mexico, Australia, Canada and UK

Sounds about right.

 

[DeadOblivion78]

Yup. Crashing Euro is a reason why they are increasing prices in...
...Japan, China, Mexico, Australia, Canada and UK

Sounds about right.

Have you seen the value of the Yen?

 

[Rykan]

So why not the United States?

Because USD is worth a lot right now and it is by far the most competitive market. You don't want to give any advantage to MS on their home turf.

 

[Kimahri]

People are willing to pay scalpers.

Given how the average gamer has accepted your games got a 20 usd price increase, 10 percent extra on a console is not something that would bite Sony in the ass. They are the market leader, and will continue to do so.

Times are changing and a lot of people out there (in europe at least) have much tighter finances now than just six months ago.

Putting blind trust in market leadership is naive.

I make no predictions. I just find it an interesting development.

 

[Nitty_Grimes]

Gotta find the coin for that five billion pound lawsuit from somewhere…

 

[Bernd Lauert]

So why not the United States?

Because the US dollar is stronger than ever so there's no immediate need to do a price hike. They also want to beat Xbox.

 

[Mr.ODST]

Will be interesting to see sales going forward if that rumored xbox price cut is real.

This is a chance for MS to take advantage of the situation.

Its pretty sad to see from Sony considering thr cost of living crisis

 

[DenchDeckard]

Pretty cool, right?.jpeg