And they’ll never be their original IPs. They can make them exclusives, But they will never be original IPs to their ecosystem. That will be up to new IPs they develop. Halo will, forza will, but fallout or es won’t. They’re hired guns. That’s why the Spider-Man IP comparison doesn’t work. Because activision Spider-Man isn’t insomniac Spider-Man. Or, when the “why isn’t halo on PS5 or why isn’t uncharted on Xbox?”comes up. It’s an awful comparison.
Doesn’t mean they can’t make them exclusives, but that’s the difference.