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[jm89]

PlayStation 5 sales continue to accelerate in the UK on the back of its new £399 price point.

The deal started two weeks ago and had an immediate impact, with console sales jumping by 75% in that first week. Now into the second week and sales continue to climb, with PS5 units up 59% (revenue is up 51%). Last week was the biggest week of the year so far for PS5 sales in the UK.

The data is courtesy of GfK.

The Standard PS5 SKU is now up 511% compared with the week before the promotions began. The Standard PS5 accounted for 92% of the total number of PS5 consoles sold last week.

So far this year, PS5 unit sales are 73% up for the first 31 weeks of the year, and represents 47% of all home consoles sold this year (whereas this time last year, PS5 accounted for 31% of the market).

Despite the growth, PlayStation revealed that performance in the UK was lower than expected. Speaking during its financial call (as transcribed by SeekingAlpha), Sony COO Hiroki Totoki says that the latest promotional activity is showing promise.

"PS5 hardware sales were 3.3 million units [for the first quarter], a significant increase of 38% year-on-year," he says. "This amount is somewhat less than the expected progress toward our fiscal year sales target of 25 million units. But due to the promotion began in July, we are seeing an improvement in the momentum of sales.

"We have positioned the accelerated penetration of PS5 hardware as one of the highest priorities in this fiscal year, and we will try to work steadily to implement necessary measures to achieve hardware sales target. Towards the end of the calendar year, the first party title, Marvel Spider-Man 2, and major third-party titles are scheduled to be released as well. And we expect that the entire gaming industry and the PS platform will be greatly energized."

He adds: "By regions, currently in Japan, the sales is strong, and the same holds true for Asia. And about North America, the response to the promotion is quite favorable. In United Kingdom, it’s a bit weak, but Europe as a whole has been performing quite well."

Retailers have been bundling software with the console, including the likes of Saints Row, Forspoken and LEGO Star Wars: The Skywalker Saga. The latter even topped the UK physical chart last week.

Overall, PS5 hardware has dropped 11% in its average selling price since the promotions began. The average price of the most popular PS5 last week (the PS5 Standard edition + game) was £401, which is £84 cheaper than the most popular Xbox console (the Xbox Series X and Forza Horizon 5 bundle).

CALL YOUR LOCAL MPS, THIS IS GETTING OUT OF HAND!!!

 

[HeisenbergFX4]

 

[mansoor1980]

im really confused with these threads , one minute ps5 is breaking records then it is doomed
we need an official jim ryan press conference to clear things up , with pie charts

 

[MidGenRefresh]

PlayStation is UK's favorite Fifa box.

 

[TheDraconian]

 

[Poltz]

Spider Man is coming.

 

[NickFire]

im really confused with these threads , one minute ps5 is breaking records then it is doomed
we need an official jim ryan press conference to clear things up , with pie charts

It looks simple enough. Last quarter their sales were lower than expected after they raised prices. This quarter they lowered prices and sales skyrocketed.

If only this news broke before I got hopeful last quarter's missed expectations would lead to them showing off more first party stuff. Probably won't be happening if they just needed a price decrease to start firing these things off shelves again.

 

[Thaedolus]

im really confused with these threads , one minute ps5 is breaking records then it is doomed
we need an official jim ryan press conference to clear things up , with pie charts

It missed the forecast but is still up like 38% YOY. Seems pretty healthy to me, perhaps the forecast was just overly ambitious.

 

[DeepEnigma]

Low expectations.

 

[LiquidMetal14]

I'm proud of the courage it took to make the thread. Live your best life.

Let's give it up everyone clap your hands. Throw your hands in the aire and wave them like you just don't caire.

 

[Gaiff]

Good things Xbox has Baldur's Gate III to catch up.

 

[Pelta88]

47%

 

[Mr.Phoenix]

Only 47%?

Sony doomed.

 

[jm89]

47%

And that's before you start counting the Nintendo Switch, which is the other behemoth?

Includes the switch.

 

[mdkirby]

Not surprising the uk is somewhat disappointing relative to others. Our economy just hasn’t really recovered the same from the Covid and war shocks that affected the rest of Europe/world. Rising rent with sky high house prices (with people’s mortgage terms coming up with super high interest) will be seriously depressing big ticket impulse purchases.

 

[Macaron]

Surprised its not higher. But I guess the Switch is cool too.

 

[DonkeyPunchJr]

im really confused with these threads , one minute ps5 is breaking records then it is doomed
we need an official jim ryan press conference to clear things up , with pie charts

It can break sales records and also fall short of their forecast. Those things are not mutually exclusive.

Fanboy dipshits are just incapable of nuance. Either “Playstation is doomed” or “fuck you this is a nothingburger, you can’t stop this hype train!”

 

[Tiago Rodrigues]

Surprised its not higher. But I guess the Switch is cool too.

This is int he UK only where Xbox still has some weight.

I can't imagine this being true for countries like Germany. I'm sure PS5 is even higher.

 

[Robbinhood]

I'm a financial noob but it seems like little to no gain for setting such high expectations such as 25 mil. Say 20 mil and if it hits 22+ it looks better and the stock will still go up. Someone enlighten me.

 

[Woopah]

Surprised its not higher. But I guess the Switch is cool too.

This is int he UK only where Xbox still has some weight.

I can't imagine this being true for countries like Germany. I'm sure PS5 is even higher.

It will be higher outside the UK. In Spain for example its roughly:

PS5 - 52%
Switch - 42%
Xbox Series - 5%

 

[ByWatterson]

Should be 100%.

Bomba.

 

[Woopah]

I'm a financial noob but it seems like little to no gain for setting such high expectations such as 25 mil. Say 20 mil and if it hits 22+ it looks better and the stock will still go up. Someone enlighten me.

The goal is to set accurate forecasts, neither too low nor too high. Setting an ambitious target shows investors that Sony is very serious about growing the installbase.

 

[Nankatsu]

47%? With Starfield around the corner? That's damn low.

Thank got Microsoft made Baldur's Gate 3 Sony exclusive.

 

[Tiago Rodrigues]

It will be higher outside the UK. In Spain for example its roughly:

PS5 - 52%
Switch - 42%
Xbox Series - 5%

Watching MS lose even more marketshare this gen has been...something for sure. They are basically irrelevant everywhere except the UK and USA

 

[Horseganador]

The Standard PS5 SKU is now up 511% compared with the week before the promotions began. The Standard PS5 accounted for 92% of the total number of PS5 consoles sold last week.

 

[Woopah]

Watching MS lose even more marketshare this gen has been...something for sure. They are basically irrelevant everywhere except the UK and USA

Definitelty in consoles, but there is some hope on PC.

In France for example, there were 0 Xbox games in the top 20 console games sold in 2022 (although COD on Xbox came close). However, Grounded was at 5th and Sea of of Thieves was at 6th in the PC chart.

 

[Tsaki]

Suffering from success. I think it would be best to put in the title that it's for the UK.

 

[solidus12]

PlayStation 5 eats monsters for breakfast

 

[Kilau]

*Shown to scale.

 

[damidu]

still doomed, takashi said so

 

[Kerotan]

im really confused with these threads , one minute ps5 is breaking records then it is doomed
we need an official jim ryan press conference to clear things up , with pie charts

The positive ps5 threads are from Sony employees and the negative from MS employees.

This quarter probably the last chance for ps5 downplayers to even attempt it so they're taking full advantage.

 

[DeepEnigma]

This quarter probably the last chance for ps5 downplayers to even attempt it so they're taking full advantage.

Don't get it twisted, Takashi will be fed something.

 

[ReBurn]

You guys know that just because PS5 didn't meet internal Q1 unit sales expectations doesn't mean that it's not doing well, right? Both things can be true at the same time.

 

[Warnen]

Not even half…

 

[DeepEnigma]

Not even half…

Yep, not a monopoly.

 

[Hudo]

Who gives a fuck when there's no new Motorstorm.

 

[yazenov]

It will be higher outside the UK. In Spain for example its roughly:

PS5 - 52%
Switch - 42%
Xbox Series - 5%

Yeah, the UK and the US make Xbox seems more competitive than when taking into account the whole picture (worldwide sales). Only 5 percent in Italy is hilariously bad.

At this point, the only real competition to the PS5 is the Switch which is the only thing keeping Sony from dominating the market share. Next year will be interesting when the new Nintendo console launches as the rumors suggest.

 

[Bo_Hazem]

Is this considered console abuse from Sony?

Help me figure out what that kid stands for.

 

[Kdad]

Is this considered console abuse from Sony?

Help me figure out what that kid stands for.

The kid is STADIA

(too soon....or not soon enough)

 

[Bo_Hazem]

It will be higher outside the UK. In Spain for example its roughly:

PS5 - 52%
Switch - 42%
Xbox Series - 5%

The kid is STADIA

(too soon....or not soon enough)

Help me figure out what that kid stands for.

 

[GetInTheRobot]

im really confused with these threads , one minute ps5 is breaking records then it is doomed
we need an official jim ryan press conference to clear things up , with pie charts

Sales doesn't always equate to happiness of the core fan base. PS5 will sell a ton because of brand recognition, but if say their live service plans over take their single player promises, they will sell a ton, but their core fan base would be disappointed.

 

[Woopah]

Yeah, the UK and the US make Xbox seems more competitive than when taking into account the whole picture (worldwide sales). Only 5 percent in Italy is hilariously bad.

At this point, the only real competition to the PS5 is the Switch which is the only thing keeping Sony from dominating the market share. Next year will be interesting when the new Nintendo console launches as the rumors suggest.

I imagine Sony's market share will peak sometime in 2024, when PS5 has one of its best years and Switch is in its 8th year.

Then the Switch 2 will come out and Sony's share will start to decline, until the PS6 comes out and the cycle starts all over again.

 

[Gaiff]

Why is Venus larger than Earth and Uranus a similar size to them when it's almost the same size as Neptune which is much larger in this picture?

 

[Thick Thighs Save Lives]

"By regions, currently in Japan, the sales is strong, and the same holds true for Asia. And about North America, the response to the promotion is quite favorable. In United Kingdom, it’s a bit weak, but Europe as a whole has been performing quite well."

It seems sales for home consoles (and perhaps even the Switch considering the thread title -- PS5 having half of the market this year) are under performing in comparison to the rest of the regions. So... what's going on in the UK?

 

[harry mason 1989]

Who gives a fuck when there's no new Motorstorm.

The game was ahead of its times

 

[jm89]

It seems sales for home consoles (and perhaps even the Switch considering the thread title -- PS5 having half of the market this year) are under performing in comparison to the rest of the regions. So... what's going on in the UK?

Alot of things resulting in people not want to spend too much.

Inflation has gone up quite a bit, people are having to be more careful with spending.
We were supposed to go into recession this year, even though we never did it still hasn't been ruled out. Possiblity of unemployment going up aswell.
Energy prices are still high, it's gone down a bit but still high.

Ignoring economy, what was sonys expectations? Was it too high maybe?

 

[Unknown?]

Does it mean in sells or square centimeters?

I kid I kid!

 

[Hudo]

The game was ahead of its times

I would genuinely consider buying a PS5 and enslaving myself to the shitty Playstation ecosystem if they make a new Motorstorm.

 

[Deerock71]

I remember Pacman charts for the Switch where the mouth was all but closed. Something's prying apart Pacman's jaw these days.

 

[Horseganador]