You really believe crap like this is inevitable? That's pretty fatalistic.
And I repeat: Did you actually read the patent description? Even if the ad itself can be skipped after 5-10 sec (and there's no indication that this'll be the case), what about the sudden slow-mo kicking in before and after the ad, and the forced rewind after the ad plays? When is this 'non-climax-interrupting' in, say, a racing game? Imagine playing Wipeout, and being subject to that. When is it not going to blow your groove?
I did read the description, and yes, i'm fatalistic. But at least i don't close my eyes on how the economics of gaming must look for income.
And no, i don't like any form of "F2P" scheme. I don't like coins, i don't like to wait, i don't like ads and i don't like an avatar identical to another thousand of avatars. This is why i only play "Pay2Play" games and very rarely buy DLC.
I'm sure i won't be playing them, and you can bet you won't be playing any paying game with this crap going on.
But i don't see how this is that different from other systems to make free products happen. People buy coins, buy avatars, wait to play, and listen to ads in between spotify songs, and will be happy to play this type of content if it is free and acceptably unintrusive.
i.e. how many times are you going to see an ad, and how long will be those pauses? This will be the real deal maker/braker for the people.
I only thought that it was funny the "marketing wrecktrain" that is Sony did beat Zynga, MS and other "marketing masters" in their own turf, and this is all i said.