Support NeoGAF

[DragoonKain]

Joe Rogan renews deal with Spotify

The deal is reported to be worth as much as $250 million.

www.theverge.com

Joe Rogan, podcasting’s biggest star, has renewed his deal with Spotify. The new multiyear deal will allow his show, which is currently exclusive to the streamer, to be distributed to YouTube, Apple, and other podcasting platforms.

Estimated to be worth $250 million.

 

[Dr.D00p]

Paying someone $250m to sit in a room and talk shit.

...and people wonder why their subscription costs keep going up

 

[LegendOfKage]

I love Joe Rogan, along with anyone who likes having respectful conversations with people, and speaks out against divisive "teams" BS.

 

[RJMacready73]

I'm a fan but man he needs to fuck up a bit more and let his guests speak and stop going on and on and on about the same shite

 

[LegendOfKage]

I'm a fan but man he needs to fuck up a bit more and let his guests speak and stop going on and on and on about the same shite

I think he's usually good about letting his guests speak, but you're right that there are topics that he does go on about. Thankfully, it's easy enough to skip forward.

Comedy, politics, social issues, MMA, hunting, nature, health, exercise, science, cars, drugs, music, etc. If all of these things don't interest you, then you're not alone. I'm sure a lot of his fans don't like every subject he talks about.

 

[Kacho]

This marks the end of a major change in strategy for Spotify. The company went big on exclusive podcast deals several years ago as a way to lock users to its platform. That strategy evidently was not a big enough success, and the company is now transitioning these deals into ad sales arrangements.

Love how these companies think these exclusive deals make any difference. I don't use Spotify and never will. I only listened to Rogan on YouTube because it was convenient. Sounds like most felt the same.

 

[jason10mm]

Hang on, he got like 100mill what, 2-3 years ago to be exclusive? And now 250 mill? JFC, how much does an ad on his podcast cost? Most podcast ads seem to be for such niche things, they can't cost more than a few thousand. Is he getting car and film commercials? Or political ads?

I never made the jump to spotify but did listen to a lot of his earlier stuff. Kinda astounding to me that he can command that much. What's Howard Stern getting these days? Wild how mainstream podcasting has become from the old days...

 

[Senua]

I think it's such bullshit spotify removed old episodes with "controversial" guests. Did youtube do that too? Probably.

 

[OmegaSupreme]

Good for him. Ree types must be seething.

 

[Go_Ly_Dow]

Awesome, always enjoy a bit of Rogan.

 

[TheMan]

That's an insane amount of money for a podcast. What's funny is that he isn't even that interesting. His show is best when he just lets guests talk.

 

[Chittagong]

So if it is not exclusive, what are Spotify paying that 250M for?

Also gives an idea of the caliber of people he can have. If he out 100M to his content budget he could pay a guest 1M each week for two years to come and talk. So he can basically have anyone. Naturally he does need to pay, because people want to be there.

 

[Sushi_Combo]

That's an insane amount of money for a podcast. What's funny is that he isn't even that interesting. His show is best when he just lets guests talk.

It's gotten worse overtime, he used to have some really interesting guests. Now it's all conspiracy idiots.

 

[Reizo Ryuu]

how much does an ad on his podcast cost?

There's no ads, there's also no "sponsor segments", nothing interrupts the episode.

 

[SJRB]

250 mil for non-exclusivity, what the fuck kind of deal is this?

 

[Rival]

I like Joe Rogan quite a bit but only listen to his podcasts when he has someone that I want to listen to. Can’t listen to every episode. They are way too long.

 

[Cyberpunkd]

Listened to two of his podcasts with uktrarunners - the guys is stupid and pure vanilla, he never says anything of substance.

He is like Pokimane of podcasting.

 

[LegendOfKage]

how much does an ad on his podcast cost?

There's no ads, there's also no "sponsor segments", nothing interrupts the episode.

That's not accurate. If you listen to him on Spotify, there are ads. He generally reads the ads himself. They interrupt the episode a few times, but you can skip them even if you don't pay for Spotify.

 

[Reizo Ryuu]

That's not accurate. If you listen to him on Spotify, there are ads. He generally reads the ads himself. They interrupt the episode a few times, but you can skip them even if you don't pay for Spotify.

I've watched a thousand rogan episodes, haven't seen a single ad on Spotify.

 

[LegendOfKage]

I've watched a thousand rogan episodes, haven't seen a single ad on Spotify.

Then you have an add blocker, and / or you're not listening to him on the phone app. Or maybe there aren't ads in your country, but trust me, I've heard hundreds of ads on Rogan's podcast.

 

[Reizo Ryuu]

Then you have an add blocker, and / or you're not listening to them on the phone app. Or maybe there aren't ads in your country, but trust me, I've heard hundreds of ads on Rogan's podcast.

I don't do ad blockers, I use the desktop app

 

[Bridges]

Then you have an add blocker, and / or you're not listening to them on the phone app. Or maybe there aren't ads in your country, but trust me, I've heard hundreds of ads on Rogan's podcast.

Yup, in the U.S. Spotify has ad reads during the show, usually read by Rogan or Joey Diaz. Spotify's ads are pretty inoffensive though because you can fast forward through them. Much better than pretty much any other platform's ads.

 

[Eiknarf]

When will his podcast start appearing on Apple?

 

[LegendOfKage]

Yup, in the U.S. Spotify has ad reads during the show, usually read by Rogan or Joey Diaz. Spotify's ads are pretty inoffensive though because you can fast forward through them. Much better than pretty much any other platform's ads.

To clarify this for anyone who doesn't use Spotify, you can fast forward though ads during podcasts, but you cannot skip them when listening to music. Otherwise, yeah, what you said is completely accurate.

 

[Bridges]

To clarify this for anyone who doesn't use Spotify, you can fast forward though ads during podcasts, but you cannot skip them when listening to music. Otherwise, yeah, what you said is completely accurate.

Good point, yeah I definitely should've clarified that. Really good for podcasts but pretty annoying for music if you're not a Premium subscriber.

 

[DragoonKain]

When will his podcast start appearing on Apple?

No info yet. Probably will take a bit to go into effect.

 

[LordOfChaos]

They paid him a quarter billy willy and he gets to post anywhere now? So what did Spotify get?

 

[HoodWinked]

Maybe it will be timed exclusive. Like 48hrs or something.

A lot of Rogan clips just end up on YouTube so this would actually give them more control on YouTube of their own content.

 

[LordCBH]

I think it's such bullshit spotify removed old episodes with "controversial" guests. Did youtube do that too? Probably.

Spotify were spineless, gutless, shiteating cowards because of that. Useless company.

 

[Audiophile]

Been listening since 2012, switched to the video version in 2018 when I got my LG OLED with the YouTube app. When it went to Spotify the app on the same TV was absolutely hideous, endless bugs appearing and disappearing, most are fixed now but it's still clunky and a few particular issues persist. Will be glad to go back to YouTube.

He should go on to Rumble too, seems like a good fit. Wouldn't be surprised if he goes on X as well.

 

[Maiden Voyage]

Thank god.

 

[Fbh]

Good for him, always enjoy his podcast when he has interesting guests.

That said I don't get what Spotify is paying for if the show will no longer be exclusive. Was he going to post his stuff everywhere else except for spotify if they didn't pay him?

 

[jason10mm]

Just think, if a short and stocky vigilante with amazing gadgets and cars shows up to fight crime in Austin, I think I may have an idea who it is.....

 

[LordOfChaos]

Just think, if a short and stocky vigilante with amazing gadgets and cars shows up to fight crime in Austin, I think I may have an idea who it is.....

Nah, he'd be

 

[DKehoe]

250 mil for non-exclusivity, what the fuck kind of deal is this?

I was wondering this too. I wondered if they’d keep certain episodes, say one a month or ones with particularly notable guests, on Spotify and the others can be more publicly accessible to drive more interest to the show overall.

 

[xrnzaaas]

Hang on, he got like 100mill what, 2-3 years ago to be exclusive? And now 250 mill? JFC, how much does an ad on his podcast cost? Most podcast ads seem to be for such niche things, they can't cost more than a few thousand. Is he getting car and film commercials? Or political ads?

I never made the jump to spotify but did listen to a lot of his earlier stuff. Kinda astounding to me that he can command that much. What's Howard Stern getting these days? Wild how mainstream podcasting has become from the old days...

What's funny is that Spotify doesn't force inject any ad breaks into podcasts (all of them, not just Joe's). You can just listen to the whole thing without any interruptions, even if a podcast episode is 3-4 hours long. The only exception to that is if the host does the interruptions on their own as part of the episode.

The only money they can get from it is that people will be using Spotify more frequently and maybe subscribe for the other benefits. Now that Joe's show won't be airing exclusively even that incentive will be gone.

There's also a different topic of Spotify wanting Joe, but not for his "controversial" episodes. It's laughable - they should either give him complete free speech (within boundries of the law) or simply don't sign him.

 

[Unknown Soldier]

Another failed cancellation LOL

The exclusivity was bullshit and I'm glad it's over. Rogan can reach a much bigger audience now.

 

[gaming_again]

I'm a fan but man he needs to fuck up a bit more and let his guests speak and stop going on and on and on about the same shite

This is why I stopped listening. I know what he's going to say before he says it. Not his fault of course. That comes with having listened to him for so many years.

 

[22:22:22]

This is why I stopped listening. I know what he's going to say before he says it. Not his fault of course. That comes with having listened to him for so many years.

More or less the same. I just lost interest some years ago. And with his "comedian" group shit going on besides him being as funny as a rotten apple I just said no I'm done.

 

[EviLore]

I'm a fan but man he needs to fuck up a bit more and let his guests speak and stop going on and on and on about the same shite

I saw Taylor Sheridan was on recently so I loaded the ep and Joe barely let him talk for the entire episode. Endless rants about Covid and masks and vaccines. What a waste.

 

[Maiden Voyage]

Does this mean retroactive episodes will be available? I really want to watch the Zach Bryan episode. Dude is insanely talented.

 

[LiquidMetal14]

Probably the best podcast around. We need more venues where people can talk all the shit they want and BE COMEDIANS.

 

[22:22:22]

I'd recommend "the higher side chats" podcast for a more professional and in depth one on one. But that's just me.



Coat tail riding pretentious non funny in group consequences

 

[gaming_again]

I'd recommend "the higher side chats" podcast for a more professional and in depth one on one. But that's just me.



Coat tail riding pretentious non funny in group consequences

Prophet Tim Dillon does not belong on that image.

The rest are lame, though. Rogan has pretty bad taste in comedy.

 

[22:22:22]

That one dude with the mustache haircut and high water pants to show of his sneakers is the worst. Like giving second hand embarrassment a new level. Smh.

 

[IntentionalPun]

Paying someone $250m to sit in a room and talk shit.

...and people wonder why their subscription costs keep going up

It’s literally just a guess lol

By the writing in the article it could just be a pure revenue share thing.

 

[22:22:22]

Love it when a rogan "comic" affiliate comments on Joe's intellect. Let's ignore the "Jamie can you pull this up" lmao.

 

[ADiTAR]

I remember finding out he was the hunk from NewsRadio.

 

[EverydayBeast]

I think Joe Rogan podcast is healthy nonsense it is capable of big stars like Elon musk, Miley Cyrus and the rock.

 

[TheMan]

It's gotten worse overtime, he used to have some really interesting guests. Now it's all conspiracy idiots.

That's a good point. He used to have scientists or people like Billy Corgan on there