You sure about Apple having just started services? I suppose services is open for interpretation, but they've been taking cuts from Itunes / App Store for quite a while now. Wouldn't those fall under services?revenue is not profit and that infographics show just the first (not that it doesn't matter). Unlike Apple which practically still sells mainly hardware (phones tablets and pcs) and has just started with services ...Ms on the other end of the spectrum .. basically sells mostly services and has a foot in the hardware department. luck for her that being in this position (like Google and amazon) they leave a lot of space in being able to "try" new paths without affecting their core business. for this we can see Google starting and abandoning a thousand projects without batting an eye. For this we see Amazon buying graphics engines studios etc etc without actually pushing hard in that sector (until now with Luna) for this Ms will not stop (as many armchair analysts have ridiculously said for years) to try it with Xbox. This is the name we know now .... name that could change if the Xbox project fail . But essentially ms will hardly stop "trying" she's been doing it for 50 years