GamePass surpassing PS+ this year?
Maybe if MS goes 3rd party.
MS could just silently unlock a free tier, with a very limited selection of games, on Windows-PC-accounts and only opting out would not make your profile count. I mean there is some game pass link even on my office PC and my private PC definitely reminds me with wallpaper at the login that MS is serious about gaming. So they just need to go the next step in bringing me into the MS ecosystem, free like EGS and their desperate attempt in gaining a foundation.
Easily 1billion users at the end of such a natural growth.