And 5-10 years before that, devs game those map packs, characters and skins away for free in their nice meaty bug patches and adjustments. As a thank you to their fans.Ten years ago we had paid expansions and map packs. As long as the base game is solid im fine with buying a season pass or a wand shaped like a dildo skin for ongoing updates and support.
And then... then we had horse armor. And name changes from skins to cosmetics, etc.. For that "personal feel."