Gestridens:
"You wanna fire me, Microsoft? Go ahead. Fuk around and find out."
The dramatic theater around Microsoft expanding to other platforms is funny. People seem to forget that Phil was running around signing multi-platform deals with Sony and Nintendo while trying to acquire Activision. They were officially a multi-platform publisher the day they closed that deal and whatever this change is started then. It just took until now for people to notice.
That's a bit of an underselling of whatever shift this new direction represents. The initial deals they were offering Sony for ABK were just long enough to ride out Sony's marketing deal with COD, but short enough to leverage COD in a foreclosure strategy with a next-gen Xbox console. Then they offered the choice of either 3 years of ABK games, or 10 years of COD, maybe thinking Sony would choose the former but even if they chose the latter, still let Microsoft use foreclosure tactics for stuff like Diablo, WOW, Tony Hawk, Crash, Spyro & whatever else.
I think them being forced not only into concessions for Sony, but various cloud gaming providers, Nintendo, Nvidia, and especially giving up cloud streaming rights for 15 years to Ubisoft, might've caused Microsoft to re-evaluate their path going forward. If they had any big plans to leverage ABK content in foreclosure to give a boost to the next Xbox console, a lot of those plans were probably destroyed thanks to the concessions made to get the deal approved (and they're still contending with the FTC in getting everything finalized in the US).
From their POV, is it worth slugging about
another 10-15 years with Xbox consoles and that business model, for the chance to use games like COD as exclusives and
maybe gain back some market share? How many
more billions would they have to risk losing over that period by biding their time? Is it
really worth sinking in hundreds of millions/billions again for yet another generation of Xbox consoles that have to be manufactured at large scale, sold at a loss, and have massive marketing campaigns around...just to
maybe do a bit better against Sony and Nintendo?
At some point, it just stops making sense, and no longer seems worth doing. Microsoft are probably at that point now, especially after already sinking $80+ billion in acquisitions. They can't make Xbox profitable or successful as a traditional console business, so maybe it's time to pivot towards a fully platform-agnostic publisher model and skew the hardware (if it remains) into a market that's better off for them (PC and PC-like devices) instead.
Agreed. And I don’t see what the problem is with any of it… People just got giddy and thought the sky was falling (which upset some and excited others).
I’m hoping to hear news of XCloud coming to more devices (Apple TV app please, and expand beyond the newer Samsung TVs) and getting beefed up a bit, or news on the Ubisoft cloud deal, which has been really quiet, along with the ABK to Game Pass news that hasn’t materialised yet.
I think they’ll expand on a leadership reshuffle too.
Hopefully once it’s out in the open people here will calm the fuck down a bit, or at lease get moderated a bit more strongly. Been a complete anti Xbox shitshow on here the last week - painful to read
Microsoft: "Fortunately we have a place for people who aren't able to harsh truths about the Xbox brand, it's called ResetERA"