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Nvidia bans HardwareUnboxed from receiving review samples

ethomaz

Banned
I know for a fact you would have the hitmen on speed dial 😄

cac.jpg
They already avoid like the demon to talk about the Dual Sense in their comparison :messenger_face_screaming:
 
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BluRayHiDef

Banned
So many nvidia ass licking shills around here holy shit and this is coming from someone who only owned an nvidia card. If hardware unboxed does not want to review what is considered a marketing gimmick more than the future, at least for the current cards then they are free to do so but then again so is nvidia free to deny them the right but we know what that means. We really need a competition for nvidias dlss/rtx because this is bs. The cards we have now barely handle ray tracing and we have not even begun to scrape the surface of what ray tracing can do.

If the cards supposedly barely support ray tracing, then why is it that I'm playing Cyberpunk 2077 in 4K with ray tracing set to Ultra and experiencing 50 to 63 frames per second (mostly 57 to 60)?

Sure, I'm using DLSS, but the difference in image quality between upscaling via DLSS and native resolution is negligible.

Thanks to DLSS, ray tracing is an actual usable feature in games.

ihtW2m9.jpg
 
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Silver Wattle

Gold Member
They regularly test RT performance in games, wtf are some of you smoking? I seriously question many of your criticisms, you seem to be just regurgitating shit you read from some Nvidia fanboy.

Look at their 6900xt review, it's recent and shows RT/DLSS performance of the rtx cards against the AMD cards.

PS; RT isn't even close to being good yet, still need another 2 gens of cards to get it good.
 
You know you're doing good work when a company with 90 percent discrete market share is pissed off with you, that's the kind of thing you want to see from a review outlet. That's an easy click on the sub button right there.

Their review on Ampere was fair for christs sake, it was fucking hugely positive and only became more sour when it turned out to be a paper launch and the MSRP was a lie for the majority of customers going forward, so that threw out all of their price/performance comparisons. The same thing they savaged AMD for with their new cards...

Their tests are festooned with ray tracing benchmarks and they point out repeatedly in their videos that it's a complete massacre for AMD in that regard. What more do you retards want? You want 90 percent exposure on 10 percent of games?

I KNOW what you want, you want confirmation bias on your £800+ purchases, you fucking dorks are seriously degenerate for this industry. Just stop reading reviews and buy nvidia every time -you're seriously wasting your time in these threads.
 

mr.dilya

Banned
6900XT video....final thoughts, he calls the 6900XT a pointless product that is really only for AMD fanboys, and IF you care about ray tracing the 3090 is a superior product, and if you don't care about cost and just want the best of the best, you get the 3090.



WOW, what a shill for AMD.
 

Buggy Loop

Member
I don't think anyone is saying that HU did not touch a single RT game or DLSS, but yea, the narrative is quite skewed.

On 3080's review, only Wolfenstein Youngblood, a whooping 50 seconds segment to go through. He even goes to say :

"So really, for the most part, it looks like the 3080 is faster at stuff like ray tracing, because it is a faster gpu, not because the 2nd gen RT cores are massively improved"

Which is total bullshit, like not even more than 5 mins research. A mere 90 Mhz base clock & 70 Mhz boost clock seperate the 3080 and the 2080 Ti, but we see a 42% increase in performances for ray tracing and 37% when considering DLSS, but again, these amazing "tech" youtubers did not bother showcasing the Wolfenstein youngblood ASYNC patch either, even though their techspot site did, showing a 54% increase in performances. Not only is their assumptions on 2nd gen RT cores wrong, but with this game being the only one benchmarked at HU, we don't really see the full potential of these new gen cores with games that will really stress it, like full path tracing games.

On 3070's review, he spends time to set the table for Nvidia's marketing on RT 2nd gen, and then says "all of that shoulld mean significantly improved performances.... "we see that for DLSS the 3070 is no better than the 2080 TI..."

Uh buddy, the 2080 Ti has 68 RT cores & 544 tensor cores, the 3070 has 46 RT cores and 184 tensor cores. Why is the narrative that the architectural change on RT cores and tensor cores are not affecting the performances?

It's one thing to not care about RT, no really, i'm fine with that, but then, don't start spreading FUD about the architectural changes if you are not going to make a deepdive and test a wide array of RT games.

6800 XT's review, "personally i care little for ray tracing support right now where i feel it's worth enabling" ok sure, a personal opinion. I also think personally that 4k monitors are fucking useless for the performance penalty when 1440p, but i assume that reviewers would want to inform everyone on all possible reasons on wanting to upgrade and dish out >700$ on a card? Then goes to showcase 2 RT games, with RT contact shadows, the bare minimum of RT effects ..

And the cherry on the cake "a new feature that i find way more exciting than ray tracing, at least in the short term, is smart access memory..", that feature that at the time of reviewing was locked to 500 series motherboards and Zen 3 only.

HotAlarmingDwarfrabbit-small.gif


And this is not going over the title review by review basis with such methodologies as 6800xt 5% behind 3080, "the radeon does well to get close. 3080 1% behind 6800xt, "nvidia is in trouble. And they also use VRAM as the boogeyman for how these cards will age (finewine?), but fail to even inform users about the paradigm shift in IO management coming with consoles & DirectX 12 API's DirectStorage. VRAM quantity being a problem will be a silly thing of the past, as barely any assets will idle in VRAM for more than 3 seconds, contrary to now where there's almost the full level or ~30 seconds of assets, idling, waiting for their turn.

But ..

even if the reviewer, not necessarily HU, but any of them would come off as agressive against Nvidia, i still don't think it's worth the move to stop sending cards to them. They're not entitled to anything, but it's really a rain drop in the ocean after thinking about it. If i were them i would really not care. The cards sell out, you have dominance in the market, peoples will or should do their own research and not just follow 1 youtuber, it's just not worth the Twitter drama that will follow.
 
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If the cards supposedly barely support ray tracing, then why is it that I'm playing Cyberpunk 2077 in 4K with ray tracing set to Ultra and experiencing 50 to 63 frames per second (mostly 57 to 60)?

Sure, I'm using DLSS, but the difference in image quality between upscaling via DLSS and native resolution is negligible.

Thanks to DLSS, ray tracing is an actual usable feature in games.

ihtW2m9.jpg

The differences between on and off with raytracing are small but the performance cost is huge. What CP2077 does with RayTracing is not even a quarter of it. In your words, only decent performance with a high end gpu but only thanks to DLSS, is not what i'd call good. Also you're not actually playing at 4k if DLSS is on. DLSS should be a tool for weaker gpus to gain a boost in performance at little visual cost, not a tool to boast that your expensive as hell gpu can do "4k" at below 60.
 
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ethomaz

Banned
They regularly test RT performance in games, wtf are some of you smoking? I seriously question many of your criticisms, you seem to be just regurgitating shit you read from some Nvidia fanboy.

Look at their 6900xt review, it's recent and shows RT/DLSS performance of the rtx cards against the AMD cards.

PS; RT isn't even close to being good yet, still need another 2 gens of cards to get it good.
6900XT was after the huge backslash he received from his viewers die not reviewing it properly.


6900XT video....final thoughts, he calls the 6900XT a pointless product that is really only for AMD fanboys, and IF you care about ray tracing the 3090 is a superior product, and if you don't care about cost and just want the best of the best, you get the 3090.



WOW, what a shill for AMD.

He was called out by his own viewer base on RC 6800 review... so he tried to cover what he should have done since beginning.
 
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BluRayHiDef

Banned
They regularly test RT performance in games, wtf are some of you smoking? I seriously question many of your criticisms, you seem to be just regurgitating shit you read from some Nvidia fanboy.

Look at their 6900xt review, it's recent and shows RT/DLSS performance of the rtx cards against the AMD cards.

PS; RT isn't even close to being good yet, still need another 2 gens of cards to get it good.

They test it, but they always explicitly assert that it shouldn't be a feature for which someone should decide to buy a graphics card, which is essentially equivalent to undermining it all together.

Heck, in their review of the RX 6800 XT, they tested only two games for ray tracing and commented that they didn't bother testing more games for ray tracing because doing so was a waste of time (Go to 14:40 in the video).

Hardware Unboxed said:
Features that may sway you one way or the other include stuff like ray tracing performance, though personally I care very little for ray tracing support right now as there are almost no games where I feel it's worth enabling. That being the case, for this review, I haven't invested too much time in testing ray tracing performance and perhaps this is something we'll explore more in future content.

After making this very biased statement, he then goes on to display ray-tracing benchmark results for only two games. He didn't even test the big-hitters, such as Metro Exodus or Control. Furthermore, I don't think that he even enabled DLSS on the Nvidia cards for the ray tracing benchmarks, because DLSS isn't listed in the graphs nor is mentioned by him. Hence, the review is extremely biased against ray tracing.






If I were a corporation that spent billions of dollars on a new product feature, I wouldn't facilitate reviews of my product that undermine said feature with dismissive commentary.

Why should and why would any company aid the undermining and dismissal of their own product? That's irrational and would push away investors and - obviously - potential customers, which defeats the purpose of being a business.
 
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bargeparty

Member
No, you just apparently ignored I wrote in your own damn quote "as impressive as the small interior in the part right after my timestamp is" because you wanted to say your bs accusations anyway, lol. I posted that timestamp to show what I meant in practice, not cos Linus' word is gospel. Duh.

You're right, you did say that, and I was half-awake when I responded.

But RTX is still worth it and much more than "in small areas."

But I think my point still stands, you're like "look DLSS affects a piece of road in the distance" while really trying to ignore the benefits of it.
 

longdi

Banned
I don't think anyone is saying that HU did not touch a single RT game or DLSS, but yea, the narrative is quite skewed.

On 3080's review, only Wolfenstein Youngblood, a whooping 50 seconds segment to go through. He even goes to say :

"So really, for the most part, it looks like the 3080 is faster at stuff like ray tracing, because it is a faster gpu, not because the 2nd gen RT cores are massively improved"

Which is total bullshit, like not even more than 5 mins research. A mere 90 Mhz base clock & 70 Mhz boost clock seperate the 3080 and the 2080 Ti, but we see a 42% increase in performances for ray tracing and 37% when considering DLSS, but again, these amazing "tech" youtubers did not bother showcasing the Wolfenstein youngblood ASYNC patch either, even though their techspot site did, showing a 54% increase in performances. Not only is their assumptions on 2nd gen RT cores wrong, but with this game being the only one benchmarked at HU, we don't really see the full potential of these new gen cores with games that will really stress it, like full path tracing games.

On 3070's review, he spends time to set the table for Nvidia's marketing on RT 2nd gen, and then says "all of that shoulld mean significantly improved performances.... "we see that for DLSS the 3070 is no better than the 2080 TI..."

Uh buddy, the 2080 Ti has 68 RT cores & 544 tensor cores, the 3070 has 46 RT cores and 184 tensor cores. Why is the narrative that the architectural change on RT cores and tensor cores are not affecting the performances?

It's one thing to not care about RT, no really, i'm fine with that, but then, don't start spreading FUD about the architectural changes if you are not going to make a deepdive and test a wide array of RT games.

6800 XT's review, "personally i care little for ray tracing support right now where i feel it's worth enabling" ok sure, a personal opinion. I also think personally that 4k monitors are fucking useless for the performance penalty when 1440p, but i assume that reviewers would want to inform everyone on all possible reasons on wanting to upgrade and dish out >700$ on a card? Then goes to showcase 2 RT games, with RT contact shadows, the bare minimum of RT effects ..

And the cherry on the cake "a new feature that i find way more exciting than ray tracing, at least in the short term, is smart access memory..", that feature that at the time of reviewing was locked to 500 series motherboards and Zen 3 only.

HotAlarmingDwarfrabbit-small.gif


And this is not going over the title review by review basis with such methodologies as 6800xt 5% behind 3080, "the radeon does well to get close. 3080 1% behind 6800xt, "nvidia is in trouble. And they also use VRAM as the boogeyman for how these cards will age (finewine?), but fail to even inform users about the paradigm shift in IO management coming with consoles & DirectX 12 API's DirectStorage. VRAM quantity being a problem will be a silly thing of the past, as barely any assets will idle in VRAM for more than 3 seconds, contrary to now where there's almost the full level or ~30 seconds of assets, idling, waiting for their turn.

But ..

even if the reviewer, not necessarily HU, but any of them would come off as agressive against Nvidia, i still don't think it's worth the move to stop sending cards to them. They're not entitled to anything, but it's really a rain drop in the ocean after thinking about it. If i were them i would really not care. The cards sell out, you have dominance in the market, peoples will or should do their own research and not just follow 1 youtuber, it's just not worth the Twitter drama that will follow.

They did the same thing for their zen2 reviews, painting intel in worse light than in reality.

Now my pc is zen2, and i still find their commentary clearly purposedfully biased. 🤷‍♀️
 

longdi

Banned
I am staunchly anti ray tracing. Nvidia is ruining things if you ask me.

Gamers are already starting to see through it, and performance mode has stolen the hype.

MS has DXR in their planned iteriation of DX12u. I dont think Nvidia is rushing things, things have to start somewhere

Rasterization progress seems to be slowing down.

Besides RT :messenger_smiling_hearts:

 
I agree. They reccomend R5700 as a good 400$ GPU despite that GPU has no support for DX12. Thats not my choice.
I'm only talking about GPU reviews. Their monitor reviews are the best.
 

Ascend

Member
I agree. They reccomend R5700 as a good 400$ GPU despite that GPU has no support for DX12. Thats not my choice.
I'm only talking about GPU reviews. Their monitor reviews are the best.
What are you talking about bro? AMD cards supported DX12 before DX12 even came out. DX12 was released in July 2015, while AMD had DX12 capable cards since the first GCN architecture, which was January 2012.
 

scydrex

Member
I remember he ignored RT bench in his videos... we talked a lot about that in the review thread and nobody disagreed.



Even his viewers questioned him and had to make a public response lol
See what the point we reached... he had to give excuses why he did not test RT in his reviews lol



No matter how many games exists... he should cover all sides in his reviews.
That is why he is a bad and biased channel.
You are there to be professional and not choose what makes you feel better.


Well i think they told that Nvidia RT was better and has DLSS. But don´t rebember well.
 
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Rentahamster

Rodent Whores
so it's better to just follow all twitter drama without analyzing or checking facts?
What's so hard to understand in having to review a product... they received for review... they were not asked for their opinion. They were tasked with reviewing
As someone who watches all of Hardware Unboxed's reviews and holds them and Gamers Nexus in high regard, I never got the feeling that HU was doing Nvidia dirty.

Furthermore, most times I can remember a company pulling its products from reviewers, it's usually the companies' shortsighted marketing arms that are unnecessarily butt hurt. These kinds of actions might be justifiable in egregious cases, but HU's case hardly qualifies as egregious.

Such a rash action by Nvidia based on flimsy rationale, directed against a respected outlet with a good reputation is not a good idea. It creates a chilling effect and makes one wonder who is pulling punches in order to remain on Nvidia's good side even if no one is actually doing that.
 

Sun Blaze

Banned
I am staunchly anti ray tracing. Nvidia is ruining things if you ask me.

Gamers are already starting to see through it, and performance mode has stolen the hype.
As evidence by more and more games using it, and console manufacturers jumping on the bandwagon as well?

Ray tracing isn't going anywhere. If anything, its prevalence will just keep increasing.

Also, in their 6900XT review, HU benched in ray tracing: Control, Metro Exodus, Watch_Dogs Legion, Fortnite, and Shadow of the Tomb Raider.

Their tests simply aren't RT-focused and after my latest swing with it on Cyberpunk 2077, can't say I blame them. You need a 3080 or 3090 to really enjoy it without too many compromises. 2 cards on the whole market, including one that is ridiculous price-wise.
 
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MiguelItUp

Gold Member
As someone that doesn't really tune into HU but did some digging, I don't necessarily think he's in the wrong. I mean, if he has preferences and opinions that he wants to put into his content, so be it. On that same note, I don't blame Nvidia for not wanting to supply anymore free products if they feel RTX is their big selling point, and he doesn't want to focus on it. But it definitely could've been handled better.

I'm honestly indifferent to both AMD and Nvidia as I've had both in my lifetime so I appreciate them both. Not really team anything. What I can say is RTX is pretty cool, but jesus what a performance hog it is. Honestly if it wasn't for DLSS I wouldn't even bother trying to use RTX in anything because I want them frames.
 
They test it, but they always explicitly assert that it shouldn't be a feature for which someone should decide to buy a graphics card, which is essentially equivalent to undermining it all together.

Heck, in their review of the RX 6800 XT, they tested only two games for ray tracing and commented that they didn't bother testing more games for ray tracing because doing so was a waste of time (Go to 14:40 in the video).



After making this very biased statement, he then goes on to display ray-tracing benchmark results for only two games. He didn't even test the big-hitters, such as Metro Exodus or Control. Furthermore, I don't think that he even enabled DLSS on the Nvidia cards for the ray tracing benchmarks, because DLSS isn't listed in the graphs nor is mentioned by him. Hence, the review is extremely biased against ray tracing.






If I were a corporation that spent billions of dollars on a new product feature, I wouldn't facilitate reviews of my product that undermine said feature with dismissive commentary.

Why should and why would any company aid the undermining and dismissal of their own product? That's irrational and would push away investors and - obviously - potential customers, which defeats the purpose of being a business.

Yes in the 6800 XT review phat phuck says: “though I personally I care very little for ray-tracing support right now as there are almost no games where I feel it’s worth enabling. That being the case I haven’t invested too much time in testing ray-tracing performance and perhaps this is something we’ll explore more in future content.”

Another game with pointless ray-tracing shadow effects performance is Dirt 5.”

He used Shadow of the Tomb Raider and Dirt 5 to handwave-away benchmarking ray-tracing as a whole. Maybe the phat phuck thinks it’s pointless but some people are interested in ray-tracing performance and effects.

Guy completes 90% of his job and says he’s finished evaluating a product. Guy acts shocked that some people are disappointed he didn’t do 100% of his job.
 
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Rentahamster

Rodent Whores
I'm getting the same vibes as "omg Digital Foundry are so biased"!

Different sites have different priorities. Just because they don't match up perfectly with your own preferences doesn't mean they are involved in some grand conspiracy of shilling.
 

BluRayHiDef

Banned
Yes in the 6800 XT review phat phuck says: “though I personally I care very little for ray-tracing support right now as there are almost no games where I feel it’s worth enabling. That being the case I haven’t invested too much time in testing ray-tracing performance and perhaps this is something we’ll explore more in future content.”

Another game with pointless ray-tracing shadow effects performance is Dirt 5.”

He used Shadow of the Tomb Raider and Dirt 5 to handwave-away benchmarking ray-tracing as a whole. Maybe the phat phuck thinks it’s pointless but some people are interested in ray-tracing performance and effects.

Guy completes 90% of his job and says he’s finished evaluating a product. Guy acts shocked that some people are disappointed he didn’t do 100% of his job.

I think that he undermined ray tracing in his review of the RX 6800 XT because he knows that the RTX 30 Series cards blow it out of the water in ray tracing; the RTX 30 Series cards would make it look very bad in an in-depth comparison that encompasses all of the games that support ray tracing, especially Control and Metro Exodus. He was being 100% biased in favor of AMD.
 

Ascend

Member
I think that he undermined ray tracing in his review of the RX 6800 XT because he knows that the RTX 30 Series cards blow it out of the water in ray tracing; the RTX 30 Series cards would make it look very bad in an in-depth comparison that encompasses all of the games that support ray tracing, especially Control and Metro Exodus. He was being 100% biased in favor of AMD.
Hardware Unboxed are not AMD biased. They have trashed AMD very harshly multiple times.

nVidia did the same thing to them based on their RTX 2060 review.
 

Ascend

Member
It creates a chilling effect and makes one wonder who is pulling punches in order to remain on Nvidia's good side even if no one is actually doing that.
If they are doing this to Hardware Unboxed, you really think they will not leverage their power against smaller channels that don't have as large a supporting group? Those channels will cave into nVidia's demands just to survive.
 

Nester99

Member
Is it really a "BAN" Not giving them free stuff if they are going to continue to be disingenuous. ?

They can still review the cards, they just need to pay money like everyone else (and find them )



I am against review copies of games and electronics going out to "specials people" vs the general public.
The world needs more patience.
 

BluRayHiDef

Banned
Hardware Unboxed are not AMD biased. They have trashed AMD very harshly multiple times.

nVidia did the same thing to them based on their RTX 2060 review.

They may not be biased in favor of a particular company, but they are certainly biased against ray tracing, which negatively effects Nvidia considering that Nvidia's cards blow away the competition in regard to ray tracing. Also, who's to say that AMD didn't ask them to minimize their focus on ray tracing in their review of the RX 6800 XT because it's not good at ray tracing compared to the competition?
 

llien

Member
they aren’t doing proper reviews.
Shut the fuck up.

omit benchmarking ray-tracing graphics.
Lies.

Is it really a "BAN" Not giving them free stuff if they are going to continue to be disingenuous. ?

They can still review the cards, they just need to pay money like everyone else (and find them )
Right, two weeks later, when everyone already watched reviews, totally not an issue, it's just about a few couple of hundred bucks here, nothing else.
 
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dashdingo

Neo Member
I'm surprised people care about this news. I find it hard to care when [insert YouTube channel] doesn't get free shit.

I'm with you on this. Unless I'm mistaken, they're not "banned" from reviewing Nvidia GPUs. They're just not going to get a free sample that they will inevitably trash. I have no idea who Hardware Unboxed is and I don't care about Nvidia or PC gaming but this seems like a reasonable decision to me.

In other news, I too am banned from receiving free GPUs from all companies. If anyone needs me, I'll be raging about it on Twitter.
 
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Rentahamster

Rodent Whores
Linus enters the chat











If they are doing this to Hardware Unboxed, you really think they will not leverage their power against smaller channels that don't have as large a supporting group? Those channels will cave into nVidia's demands just to survive.
High likelihood of possibility.

I'm seeing a lot of opinions being presented, so here's something to think about:

If you, as a customer, are someone who thinks

1. Reviewers who get free stuff are going to be biased.

2. Nvidia can do whatever they want with their stuff and reserves the right to withhold samples.

You are encouraging more bias in the review ecosystem by approving of Nvidia's actions. Review samples should be offered with no strings attached. That is the most healthy product-review relationship as there won't be any underlying motivations creeping up to influence editorial opinion. Some might not review your product as favorably as you might like, but that is the nature of the beast. If you have a strong product, the aggregate reviews will show it.
 

HTK

Banned
Viewers should decide if they agree or disagree with HU's methods in which they review cards, that's why most people go to different reviewers for different things. Nvidia should not have any say in how or what is being tested and/or reviewed.

This is basically Nvidia saying you're banned until you change your tune to our marketing direction. Not a good look.
 
Linus enters the chat












High likelihood of possibility.

I'm seeing a lot of opinions being presented, so here's something to think about:

If you, as a customer, are someone who thinks

1. Reviewers who get free stuff are going to be biased.

2. Nvidia can do whatever they want with their stuff and reserves the right to withhold samples.

You are encouraging more bias in the review ecosystem by approving of Nvidia's actions. Review samples should be offered with no strings attached. That is the most healthy product-review relationship as there won't be any underlying motivations creeping up to influence editorial opinion. Some might not review your product as favorably as you might like, but that is the nature of the beast. If you have a strong product, the aggregate reviews will show it.

Getting free shit is not a right.

Why are people mad that Nvidia’s not sending free shit to reviewers? Also it’s not a ban because Hardware Unboxed can still review Nvidia products. HU is just whining on Twitter and using manipulative words like “ban.”
 

Ascend

Member
I'm with you on this. Unless I'm mistaken, they're not "banned" from reviewing Nvidia GPUs. They're just not going to get a free sample that they will inevitably trash. I have no idea who Hardware Unboxed is and I don't care about Nvidia or PC gaming but this seems like a reasonable decision to me.
That's easy to say. But you have to remember that they will therefore not get the card in time to do all the analysis to release their review on the embargo date, which is either just before or on the day of release.

In the current market where everything sells out, it likely means not getting a card at all, since you can't buy them either. You really think this doesn't hurt such a channel? Not only will everyone be watching all the other channels instead, but if you get your video out a week or two later, the amount of people interested will be a lot lower. That means the views will be lower, and that means that income will be lower.

Hardware Unboxed can take it because of their size. But it sets a very bad precedent, because if only the ones that are positive are allowed to get the products on time, you're never going to get honest reviews, and that defeats the whole purpose of reviews in the first place.
 

Rentahamster

Rodent Whores
Getting free shit is not a right.
It sure isn't. Did I say it was or imply such a thing?

Why are people mad that Nvidia’s not sending free shit to reviewers?
Not mad. Just disappointed. And I already explained why in the post you quoted.

Also it’s not a ban because Hardware Unboxed can still review Nvidia products.
It's a ban on FE cards from Nvidia. Don't turn this into a semantic argument, stick to the relevant details.

HU is just whining on Twitter and using manipulative words like “ban.”
Overreaction.
 
HU is just whining on Twitter and using manipulative words like “ban.”

Would you prefer the word "blacklisted"? "Ban" is a perfectly valid word to describe it, and note they mentioned they were banned by Nvidia from receiving the FE cards to review, not that they were banned from reviewing Nvidia cards in a general sense.

Nvidia have officially decided to ban us from receiving GeForce Founders Edition GPU review samples
 

HTK

Banned
Getting free shit is not a right.

Why are people mad that Nvidia’s not sending free shit to reviewers? Also it’s not a ban because Hardware Unboxed can still review Nvidia products. HU is just whining on Twitter and using manipulative words like “ban.”


Free shit? Marketing is super expensive these days. Sending GPUs to all of these YouTubers is nothing compared to the coverage they get for their products. Millions of views. It's also not a good look to send products because they may get favorable reviews but when the pendulum swings the other way they change the rules. Either send the products or don't.
 

llien

Member
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llien

Member
I too am banned from
I hope you are not banned from realizing that reviewer that rolls out video weeks later than others, is at major disadvantage that goes well beyond paying some bucks for the GPU.
Reviews are mostly rolled out way before cards could be bought.
 

DeepEnigma

Gold Member
Free shit? Marketing is super expensive these days. Sending GPUs to all of these YouTubers is nothing compared to the coverage they get for their products. Millions of views. It's also not a good look to send products because they may get favorable reviews but when the pendulum swings the other way they change the rules. Either send the products or don't.

Corporations have been pulling this shit for years. DCMA tackedowns and no longer sending products when you don't follow the little script, especially if you say things you are disappointed with. Yes there are scripts of chosen words, enthusiasm and talking points that these YouTuber's must adhere to. Even DF got caught using the very scripted words in the Gears 5 video which went from tech breakdown to feeling like a marketing segment.

The more crazy part, is brand loyalists sticking up for these shady practices.
 
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