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[Unknown Soldier]

I prefer the slogan:
Xbox One: I'm Sorry Dave, I Can't Let You Do That

 

[nib95]

Lol. If GAF'ers are having a hard time deciphering this, imagine the average Joe or casual gamer.

 

[Slair]

Terrible tag line, especially because I usually have my games consoles on input 1.

 

[catotheyounger]

Does it imply that it is the primary entertainment box? Input 1 as in your television. They are assuming input1 is reserved for the cablebox, and videogame console on 2 or 3, right? Is that it?

 

[Graphics Horse]

My HDMI inputs are 2,7,8 lol.

Well you only need one now! Wait, that's not going to work.

 

[teh_pwn]

Next they should hire the head on advertising agency.
XBONE: APPLY DIRECTLY TO THE ANUS
XBONE: APPLY DIRECTLY TO THE ANUS
XBONE: APPLY DIRECTLY TO THE ANUS

 

[Omikaru]

Repeating a word is not a rhyme.

It's a rhyme crime.

 

[alr1ght]

I have my DVR on 2, PS3 on 3, 360 on 4.

 

[Hypron]

Actually, the more I think about this, the more it makes me think about those "thanks obama" infomercial gifs. They take a problem that's really minuscule (having to change inputs to watch tv), and blow it completely out of proportion "Oh noes, I want to watch tv but I'm too lazy to move my hand and grab my remote, WHAT AM I GOING TO DO WITH MYSELF", to then advertise their product.

 

[Broder Salsa]

Edit ; fuck typing on phones

 

[Kade]

I'll input one where the sun don't shine.

 

[Drachma]

Makes sense.

 

[Haunted]

It's a rhyme crime.

Now that's a rhyme.

 

[ComputerMKII]

English is my first language and I don't understand. I don't think anyone but Microsoft's advertising folks does.

In what kind of world are Microsoft's ads weirder than Sony's?

 

[Cheesecakebobby]

Where do I plug in my Laserdisc player?

 

[Windforce]

I keep reading and the only thing that comes up in my head is

(we) input (a big) one (in your asses)

 

[Savitar]

I'm sure there's a perfectly good Reboot quote that can be used....but it's been so long can't remember it.

 

[VibratingDonkey]

So I guess they couldn't decide on one?

Hey I just accidentally made a better slogan. Decide on one.

 

[DBT85]

People are reading the word "input" as a verb, as most people's natural reaction will be because we use the word "input" in language mostly as a verb.

How odd, I read it straight up as the different inputs on my TV lol.

Maybe if they had put thier other slogan right above it there would be less confusion.

"TV TV TV TV TV TV TV TV TV TV TV TV TV TV SPORTS SPORTS SPORTS SPORTS SPORTS TV TV TV"

In my opinion at this stage the slogan should just be

Xbox One, Go Do One.

 

[Community Forum]

E3 is all about the games my ass.

 

[dream431ca]

I prefer the slogan:
Xbox One: I'm Sorry Dave, I Can't Let You Do That

LOL!! Nice!

 

[JHall]

The next water cooler.

 

[EmCeeGramr]

It's confusing because "input" can be a verb, making the phrase imperative, in which case the reader doesn't know what they're supposed to be inputting.

Even then, Input one is weird because most people's TV input is like AV1 or HDMI1 or whatever with a digit.

 

[RangerBAD]

"Input one... game and take the Xbox One back."

 

[krypt0nian]

Translation: "All your TV needs in one box."

I don't have "tv needs" I want a game console, MS.

 

[Not]

You know those ads that don't make sense the first time you read them, so you spend more time looking at them, and the whole time you're kinda hoping that's not the point of the ad?

Stupid slogan.

 

[antitrop]

I instantly understood what it meant, but it's still very stupid.

 

[twisteddeeds]

shit one

 

[Demoncarnotaur]

What?

That literally makes no sense. Microsoft is fucking sloppy. I kinda get what they were trying to do, but jesus. They should have just went with "All in one. Xbox One."

Did Sony infiltrate MS HQ to take them out from the inside? This is fucking embarrassing at this point.

 

[J_Lee]

Sorry English is not my first language so I dont understand.

Can someone explain what that means?

English is my only language and still can't figure it out.

 

[nib95]

I'd also like to mention that the last 3-4 TV's I've had, the HDMI input has also never been 1. There's usually like input 3-4 or something.

 

[Guevara]

That's a dumb way of saying "now you don't have to switch inputs 'cause your tv and games are through the same device"

 

[Josman]

Doesn't it need to be connected to DVR for all the Tvtvtvtvtvtv functions? You know... 2 devices??

 

[Puppet Shadow]

Some older TV's only have one HDMI input. How are people going to experience their television content if they can't plug in their HD cable boxes?

 

[joshcryer]

This confusion could've been averted by changing the "One" into a "1" and changing the font a bit to look like a fixed width electronicy font. As it stands now people are like "input one what?"

 

[baekshi]

Just one of everything. One Xbox sold. One Xbox input.

 

[Rising_Hei]

I just fixed it. I know that MS will look for me to thank me, but they shouldn't, my brilliant paint skills are powered by the infinite power of the cloud.

 

[krypt0nian]

Next they should hire the head on advertising agency.
XBONE: APPLY DIRECTLY TO THE ANUS
XBONE: APPLY DIRECTLY TO THE ANUS
XBONE: APPLY DIRECTLY TO THE ANUS

OK that one got me to literally laugh out loud.

 

[wizzbang]

It means it'll be input one on your tv.

^^^^^^^ It's not difficult
Input one as in, plug one in, to your inputs.
Furthermore, they want to be AV1 - the dominant unit in your lounge.

I don't think it's that bad a marketing push TBH.

 

[FoxSpirit]

I think they made a mistake

Input One - All in One

Sounds better, makes more sense too. Let's see what Sony brings, their new marketing firm so far has been pretty sharp.

 

[Jarmel]

It means input one into your life.

 

[TuXx]

No changing TV inputs since everything is "all in one".

Still not a good tagline though IMO.

Changing inputs on your TV was such a demanding task. Thank god there's a console that changes all that...

 

[alr1ght]

Did Sony infiltrate MS HQ to take them out from the inside? This is fucking embarrassing at this point.

 

[DBT85]

Doesn't it need to be connected to DVR for all the Tvtvtvtvtvtv functions? You know... 2 devices??

DVR goes into the XBONE, XBONE into the TV.

What that also means is that to watch all your DVR stuff you need the xbone in the way.

 

[Andrefpvs]

http://i44.************/oa94jm.png

I just fixed it. I know that MS will look for me to thank me, but they shouldn't, my brilliant paint skills are powered by the infinite power of the cloud.

Use imgur.

 

[dejay]

I'm pretty sure it's a throw away tag line - one would hope they don't use it in the wider community.

Still, pretty effective advertising, considering a three page thread sprung up within minutes.

 

[hackdog]

Can someone explain this please? If I buy this and put it into HDMI3 on my Sony TV will it not work?

 

[Coolwhip]

That's a dumb way of saying "now you don't have to switch inputs 'cause your tv and games are through the same device"

And they are focusing on a problem noone has.

 

[vivftp]

"Till all are one"

I just got a little misty eyed

 

[G_Berry]

The Xbox One just won the battle for the first input on your TV.

RIP PS4 Input 2 :_(

IF I end up getting an xbone, first thing im doing is plugging my PS4 I to it to see what happens.

My guess, both consoles will cancel each other out and vanish I to a vortex aka that episode of the simpsons with the mansion on the Indian burial ground.