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Perfect tagline for XBone.

 

[Tagg9]

 

[TheHater]

I've read it a few times now and I'm not convinced it makes sense

same here.

 

[Robot Pants]

It means it'll be input one on your tv.

Veeeeerrry stupid. They hired the worst marketing and design team this time around.

 

[wrowa]

You know you've got a great slogan when even people on one of the leading enthusiasts forums don't know what you are trying to say.

 

[Killthee]

It means bend over.

Now that makes sense lol

 

[PapaJustify]

If I am judging it right, it means that Microsoft wants to achieve to be on (HDMI) input 1 on your TV and you need nothing else beside it.

 

[Puppet Shadow]

I get what it means (plug XBox One into Input 1 of your TV... it's your main source of entertainment), but what a dumb slogan.

 

[FalsettoVibe]

I'm so confused
I literally have no idea what that could mean

Microsoft being messy already

Source?

 

[zeopower6]

The "Input One" is kind of unnecessary imo.

 

[TuXx]

So the biggest selling point of the console is that you get to keep your TV in one input...

 

[Windu]

Everything goes through the xbox so you don't need to change inputs on your tv. They have been talking about that since the reveal. Read that wired article again.

 

[Buddha Beam]

I guess we'll find out soon enough.

 

[Dead Prince]

Microsoft continues to confuse people. and will give us an answer about it later.

 

[DBT85]

Not sure how so many people dont get it, your TV has several inputs, they are sugesting that the XBONE is connected to input 1 or AV1 or HDMI 1 on your TV.

More fool them, on my TV Input 1 is my AV amp.

 

[Graphics Horse]

Sorry English is not my first language so I dont understand.

Can someone explain what that means?

Not adequately.

 

[LuuKyK]

Oh it means the first input in your TV? Like the most important one? Jesus...

 

[LemonGremlin]

By Input One they mean AV1? Microsoft have completely lost it.

 

[dejay]

What does Input One mean?

Input one is generally the input you put your most used device on.

 

[CaptainTiptop]

Sorry English is not my first language so I dont understand.

Can someone explain what that means?

English is my first language and I don't understand. I don't think anyone but Microsoft's advertising folks does.

 

[joshcryer]

The thing about this is you know the people who "get it" know what it means, and they just can't conceive of anyone else not "getting it." And that's how it winds up being a banner at the biggest reveal almost a decade.

In the other thread where this was mentioned a user pointed out that MS wanted to use an "Input 1" slogan, like, on your TV, "Input 1, Input 2," etc. This seems to be a supremely poorly thought out play on that.

 

[John Rabbit]

I guess whoever made that slogan did not realize it would be interpreted as a verb.

it barely works as a noun.

 

[Plinko]

Nothing says catchy slogan like, "Could you please explain what this means?"

 

[RangerBAD]

Translation: "All your TV needs in one box."

 

[Bgamer90]

No changing TV inputs since everything is "all in one".

Still not a good tagline though IMO.

 

[CambriaRising]

Probably because you don't need to change inputs with the HDMI passthrough.


Unless you own more than 2 devices including the Xbox One. Because lets be honest, WHO WOULD?

 

[Morthas]

I read it multiple times and thought it meant the "all devices in one box" thing. But actually... it doesn't make any sense.

And, as other devices do not need a connection to the Internet, the Xbone, in reality, replaces nothing at all.

 

[Omikaru]

Oh boy. That's reeal bad.

I suppose the marketing teams can only work with what they're given. A lemon is a lemon, after all.

 

[Dunk#7]

They are trying to say you will be able to leave your TV on a single video input. Still not great marketing because it isn't true for the vast majority of people.

 

[Wishmaster92]

So the biggest selling point of the console is that you get to keep your TV in one input...

I thought they wouldn't talk about anything but games at e3.......

 

[Zophar]

"Input one $20 bill"

 

[The Lamp]

It rhymes very well.

You can't be given any credit for rhyming when you only use four words in your slogan and two of them are "one".

 

[THE:MILKMAN]

I get what it means, but I don't understand why they are doing this at E3? All about the games MS! Remember that?

They make it sound like a damn AVR.

 

[Tallshortman]

It neither makes sense nor sounds catchy. Who the hell is doing MS's advertising?

 

[amnesiac]

Makes sense (kinda), but it's a very stupid tagline.

 

[Hot Coldman]

gotta say that Cliff kinda looks like Jon Blow now

 

[Ponn]

"Till all are one"

 

[TheMink]

What the hell TV has "inputs" anymore

HDMI One would make more sense.

 

[funkystudent]

It reminds of those broadcasters with the dull voices reading football scores.

"Xbox One - Input One - Manchester United Nil"

 

[Kuwabara]

Sorry English is not my first language so I dont understand.

Can someone explain what that means?

Trust me, knowing English doesn't help.

 

[Plinko]

Not sure how so many people dont get it, your TV has several inputs, they are sugesting that the XBONE is connected to input 1 or AV1 or HDMI 1 on your TV.

More fool them, on my TV Input 1 is my AV amp.

People are reading the word "input" as a verb, as most people's natural reaction will be because we use the word "input" in language mostly as a verb.

 

[hawk2025]

It appears that Microsoft hired Sony's old ad agency?

In all seriousness, I don't think it's a very good ad, simply because I don't think it's immediately understandable and relatable. Maybe some people have some sort of "hierarchy" on their inputs, where their favorite piece of eletronics goes on "Input One" (if your TV even calls it that), but I know I don't.

 

[Puppet Shadow]

I guess whoever made that slogan did not realize it would be interpreted as a verb.

Ha!

 

[The Cowboy]

As I said, what does input one mean? And how is it an all in one console anyway? DVR, Kinect etc.

That's what I don't get as well, they're making the claim I that this is "all in one" when in fact at the least (if you want all features) it requires 2 things (if you put the Kinect and main box together - and remove routers etc) - the Xbone and a Cable box.

 

[Minus_Me]

My HDMI inputs are 2,7,8 lol.

 

[alr1ght]

If you have a shitty TV with one HDMI input, please buy our product.

"All input one" while still terrible, is better.

 

[MaximumFlipFlop]

The Xbox One just won the battle for the first input on your TV.

RIP PS4 Input 2 :_(

 

[Averon]

'Input One' just makes it awkward. Drop it and keep 'All In One'.

 

[Coolwhip]

"Lube sold seperately"

 

[Haunted]

It rhymes very well.

Repeating a word is not a rhyme.