Titles don't mean anything and haven't for nearly 20 years, they're treated like the props they are. Rules don't mean anything, they pick and choose when to enforce them and have all but killed heel psychology along with it. Almost no one can be a true, drawing heel anymore in WWE because heels and everything that goes into it has been completely neutered and WWE still wants to trot them out for their PR campaigns. The guy who gets the biggest heel reactions in the company is the guy they're position to be the new face of the company despite the outright rejection of him. Vince doesn't care because they can go on and spin everything the way they want to.
They all but tell you every week that "shit's fake" and it doesn't probably help that there's a great level of contempt they hold for their audience.
You're telling me Ambrose is not a draw ? i'm shocked
Nobody is really positioned to be a draw out side a small handpicked few, for years WWE has been working towards making their brand(s) the draw instead of the talent themselves and pretty much punishing anyone else who gets over on their own without the influence of someone in the back and where WWE is now is the end result of that. Ambrose could've been something greater than what he is but the dude just stopped caring and has became complacent.
Top it off, no one in charge of that company seems to care because they're making record profits even though if they did care profitability would be greater.
so did upn get rid of smackdown or did the wwe sign with somebody else because they offered more money? seems like a bad move to get off regular tv when people are cord cutting and you now depend exclusively on cable ratings to survive. the upn show probably brought in many new wrestling fans.
UPN merged with the WB to form The CW and they took on the TV deal which wasn't renewed by the Dawn Ostroff lead CW regime despite Smackdown being far and away the highest rated show on the network (and for years now the current CW management has struggled to shake the network image Ostroff created) so Smackdown got put on USA's sister network SyFy for a few years before it also got moved to USA to pad their viewership average.
The current boss of USA and former boss of Sci-Fi (and maybe she's the boss of both now don't remember) is Bonnie Hammer and she's WWE's current money mark. If she's ever out of power at the USA Network WWE could be fucked.