Company reveals European launch plans for its PlayStation Direct online store…
The company’s US arm launched PlayStation Direct to sell consoles, games and accessories direct to consumers in September 2019.
A job advert posted last December suggested SIE was seeking to “build on the successful launch” in the US by bringing the store to Europe – a plan it confirmed during an investor relations event on Thursday.
During Sony’s current business year (FY21) ending in March 2022, the company intends to launch PlayStation Direct in Germany, the UK, Ireland, France, Belgium, Netherlands, and Luxembourg.
“PlayStation Direct has achieved significant revenue in the US market within little more than a year of starting operations,” SIE president and CEO Jim Ryan said during a presentation.
“We plan for 300 percent further growth within this fiscal year, helped by our upcoming launch in Europe.”
In a presentation slide, Sony said PlayStation Direct generated over $5 million in FY19, over $200 million in FY20, and is expected to bring in over $600 million during the current business year.