Aren't NVIDIA shooting themselves in the foot with DLSS? I mean, you don't really need high end cards for 4k gaming already and with next 40-th series it will be even more apparent. Why would I buy 700 dollar+ video card, if max what everyone will need is 3070 for the next 5+ years with DLSS-driven 4k? 8k won't be mainstream for the next 10 years+ also. So what is the reason to buy next NVIDIA high end cards again?
you will still need a 3080 to get 60fps+ in ray traced cyberpunk at 1440p Scaled to 4K likely.