Astray
Member
Yeah it feels to me that MS's plan now is "close now, figure it out later", hence the FTC response today.Okay so, to your first point: I laid out a couple of weeks ago that MS was seeking to close regardless of regulators because they likely feel that ATVI is not willing to renegotiate the Merger Agreement. All of this effort is to close it before July 18th. Theres a myriad of reasons why ATVI could be feeling they don't wanna re-negotiate, especially if there is no strong sign that the chances to get an approval will improve with the UK, or with the FTC's case in August.
I think that it's safe to say that Activision won't be signing an extension, you can even see it in how muted their co-signing of MS's PR is nowadays compared to what it was when the CMA block 1st happened.
Yeah this is the sort of talk we usually get in corporate filings and investor calls. Was very weird to see it inserted into a consumer-focused event.As to your second point - the reason they pointed this out is more to the larger market and internal naysayers to their business plan. They aren't seeking to soften the blow, but really pointed questions behind the scenes have been increasingly asked as of late on the profitability of the Xbox marketplace for non-XGS publishing entities, not to mention internally there are loads of questions regarding the sustainability of the current business direction.
To be noted - you're correct in thinking that this isn't the sort of thing that typically ever gets talked about at gaming shows anymore, so if you thought it strange, thats because it is. My understanding is that MS really wanted yesterday's showcase to 'reset' the fiscal, industry, and public perception on the Xbox platform.
Lots of weird dancing around too in that interview, counting MAUs from other platforms is kinda self-defeating when your strategy is currently about trying to dry their content flow and hold them ransom, you should be holding strong with replacement revenues that make the decision to skip those platforms for your new games a tenable one to investors. There are real questions around the viability of the subscription business model for gaming, not only because Gamepass plateau'd, but because even Hollywood is having a massive rethink moment right now.
Hell, I'd even question the profitability of XGS games as well at this juncture, Forza games aren't cheap to make, and putting them behind a subscription may not be making as much monies as simply selling immediately.