MCV
- Microsoft hasn't focused on PC gaming while concentrating on establishing Xbox, but now is set to redefine 'Games for Windows' as a brand, like Playstation and Xbox, over the next 18 months. There's even going to be a redesign of PC games' boxes with the 'Games for Windows' tag [similar to consoles].
- Microsoft hasn't focused on PC gaming while concentrating on establishing Xbox, but now is set to redefine 'Games for Windows' as a brand, like Playstation and Xbox, over the next 18 months. There's even going to be a redesign of PC games' boxes with the 'Games for Windows' tag [similar to consoles].
MCV said:Microsoft: Weve been killing PC gaming
...Its our biggest ever investment in Windows gaming, said product manager Kelly Stanmore. The Windows business is down 10 per cent year-on-year and weve lost shelves of space. Were killing off that community without the retail support....
...Were putting the game back in Windows, explained group manager Chris Donohue. Were over the hump with Xbox 360 so now ready to build Windows as a platform.
Key to this is a bespoke retail concept, offering Xbox 360 and Games for Windows titles, plus a cross-compatible range of peripherals, integrating the gaming experience...