Yup.
It all comes down to how influenced someone can get from shit like 247 social media. Attention whores, people begging for acceptance, the person sitting at the office who needs pats on the back for a good job etc... Some people in life care a lot about this shit. Some dont at all and either see social media as a waste of time or simply pure entertainment for laughs.
And not surprisingly, more women seem to be into this stuff. There was that old article (probably 6-7 years ago) that recapped all the key social media sites and aside from Linkedin which skewed to guys, a few were roughly 50/50, and the rest were like 80/20 women. Add it up and it's not even close to men/women using social media sites 50/50. It skews to women looking for attention. No different than shopping malls. Most stores are geared to women, or unisex. The mall might have one or two guy only suit and tie stores and that's it. Then you look down the hallway and there's like 15 womens shoes, jewelry and clothing stores all in a row. Depending on the mall, there might not even be any men only stores. If a guy wants something, he'd have to go to a department store or mainstream store like Gap or Banana Republic.