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Facebook acquiring Giphy for $400 million, integrating it with Instagram

EviLore

Expansive Ellipses
Staff Member
May 30, 2004
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"
Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources. The total deal value is around $400 million.

Background: A source close to the situation says that the two companies first began talking prior to the pandemic, although that was more about a partnership than an acquisition.

  • Giphy is expected to retain its own branding, with its primary integration to come via Facebook's Instagram platform.
  • New York-based Giphy had raised around $150 million in VC funding since its 2013 inception, from firms like Betaworks (which incubated the company), Lerer Hippeau, IVP, DFJ Growth, GGV Capital, and Lightspeed Venture Partners. Its most recent private valuation was around $600 million.
  • Yes, but: Facebook is facing enormous blowback over its previous acquisitions, which means that this deal, however small by comparison, is likely to face a lot of antitrust scrutiny by regulators. The tech giant is currently under investigation by federal and state lawmakers for antitrust.
The bottom line: Giphy is a massive video library, with hundreds of millions of daily users that share billions of GIFs, that generates revenue via branded content. Adding Facebook's ad sales and marketing firepower could be what transforms it from a popular service into a highly profitable one.
"


"
Facebook Welcomes GIPHY as Part of Instagram Team

GIPHY, a leader in visual expression and creation, is joining the Facebook company today as part of the Instagram team. GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves.

A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world.

We’ve used GIPHY’s API for years, not just in Instagram, but in the Facebook app, Messenger and WhatsApp. GIPHY will continue to operate its library (including its global content collection), and we’re looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.

GIFs and stickers give people meaningful and creative ways to express themselves. We see the positivity in how people use GIPHY in our products today, and we know that bringing the GIPHY team’s creativity and talent together with ours will only accelerate how people use visual communication to connect with each other.

Welcome to the family, GIPHY!
"
 

Pagusas

Elden Member
Jun 9, 2006
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can someone explain why gif's are still used over webp or other way more powerful and size sensitive formats? I get 5 years ago why it was still a thing, but its 2020, sometimes a standard really does need to be replaced, and there is sooooo much upswing to replacing gifs.
 

Kev Kev

Gold Member
Oct 25, 2012
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can someone explain why gif's are still used over webp or other way more powerful and size sensitive formats? I get 5 years ago why it was still a thing, but its 2020, sometimes a standard really does need to be replaced, and there is sooooo much upswing to replacing gifs.

like what?

not being snarky i just honestly didnt know there were alternatives (at least i think thats what youre saying?)
 

Pagusas

Elden Member
Jun 9, 2006
13,744
6,109
1,870
Prosper, Tx
like what?

not being snarky i just honestly didnt know there were alternatives (at least i think thats what youre saying?)

.webp, .webv, .gifv are formats that exist now, that use real motion compression wonderfully.


^ webp (419k) - full 32bit color support


^gif (1.53mb) - limited to 256/dithering for colors
 
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Foamy

Unconfirmed Member
Yeah I looked them up a couple weeks ago thinking of buying stock but they're private.
Too bad cause they would have shot up.