wipeout364
Member
I think it's not an unreasonable purchase by EA. EA has a history of racing games, Codemasters has a history of delivering solid racing titles, on time, quickly and I suspect at relatively low cost. EA has a history with licensed products, Codemasters has basically reduced itself to selling only licensed products (WRC, F1 and real world cars). EA already pays many of these car licences this gives them way more clout to force prices down.
Don't forget that EA acquired Respawn for 455 million; a studio with essentially two underperforming games and one IP at the time. But Both Codemasters and Respawn have two things that can't bought easily - A culture that gets shit done with good quality, on production schedule, and I think with a reasonable budget. These big publishers try to recreate that with new internal studios but they can never do it there is too much garbage brought in from the head office with these types of corporate created studios, too many soft employees not hungry enough to get shit done.
There are many intangibles that are not seen in a spreadsheet in corporate acquistions hence the ridiculous values of many companies on the stock market.
Don't forget that EA acquired Respawn for 455 million; a studio with essentially two underperforming games and one IP at the time. But Both Codemasters and Respawn have two things that can't bought easily - A culture that gets shit done with good quality, on production schedule, and I think with a reasonable budget. These big publishers try to recreate that with new internal studios but they can never do it there is too much garbage brought in from the head office with these types of corporate created studios, too many soft employees not hungry enough to get shit done.
There are many intangibles that are not seen in a spreadsheet in corporate acquistions hence the ridiculous values of many companies on the stock market.
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