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Do you think Sony should continue marketing CoD or start to wean their userbase off?
- Thread starter remember_spinal
- Start date
- Opinion
LordBlodgett
Member
How do you "wean the userbase off"? COD is insanely popular, and so far there aren't many other similar games to go to. Everyone thought Battlefield had a chance, but they shot themselves in the foot hard. I think Sony keeps doing the marketing deal as long as they can. I just don't see why Microsoft would ever want to extend that deal once it's up.
odhiex
Member
It could also be like Minecraft since it is a multiplayer-focused franchise. I think Sony would consider expanding its scope beyond the Playstation as well, especially for the service games.
I would not bet any money on anything that will happen in the future. These companies prioritise opportunities and try to be ahead of the trends. They can always change the policies and directions whenever suits their needs. These will never be a constant thing.
Look at how Sony aggressively released their games to PC and had multiple tv/movie projects surround the Playstation IPs, Nintendo changed its mobile strategy because of the success of Switch and expanded their IPs to other media like toys, theme parks, movies etc., and Microsoft grew its XBOX business around the Gamepass subscription and also the cloud service. These were never been in our predictions 10-15 years ago.
ShaquilleOatmeal
Member
Continue marketing it until Haven, Bungie or Deviation creates their alternative.
remember_spinal
Banned
StreetsofBeige
Gold Member
They'll keep it going as much as the marketing deal lasts.
At some point, they'll be doing full steam Bungie marketing as their defacto MP shooter.
At some point, they'll be doing full steam Bungie marketing as their defacto MP shooter.
remember_spinal
Banned
I do think they will promote bungies next game as their premiere shooter if the other games they have in production don’t take off. Apparently Bungies is the only one thats confirmed pvp right now
Kagey K
Banned
Leyasu
Banned
I’m sure that both Sony and Microsoft are more than happy to see the marketing deal through to its conclusion.
Sony will continue to have their name associated with it and Microsoft will get the fact that it’s their I.P advertised when The Xbox game studios splash screen is in the adverts.
Sony will continue to have their name associated with it and Microsoft will get the fact that it’s their I.P advertised when The Xbox game studios splash screen is in the adverts.
Gameplay Gods Bless
Member
Killzone 6 baby!
AeonGaidenRaiden
Member
Imagine paying millions only to.....slow down on marketing for same game lol. Plus as things went even during PS3 days by the end, most users were on PS consoles anyway without the "exclusivity".
phil_t98
#SonyToo
they have paid for advertising it on PS4 would they just throw money away like that?
be rather silly to. they have another few years of paid partnership With it so why not get the maximum out of it while they can. when the deal runs out we will be deep into this gen
Bernd Lauert
Banned
Wean the userbase off of Call of Duty?
CoD players will go where CoD is available. Simple as.
CoD players will go where CoD is available. Simple as.
There is no way Sony can compete with Call of Duty. Call of Duty will die only when Call of Duty will kill it.
Sony would need to commit 4-5 of their own studios to develop it.
Just look at Vanguard
Sledgehammer - 500 employees (LinkedIn data)
Treyarch (they made Zombies for Vanguard) - 580 employees
Infinity Ward (they made engine for Vanguard) - 600 employees
Raven Software (they are taking care of Warzone) - 400 employees
Beenox (490 employees), High Moon (250 employees), Toys for Bob (140 employees) - all are supporting COD development.
So Sony would need to combine Naughty Dog, SSM, Insomniac Games, Firespite and few other studios just to compete with sheer manpower. And they would need to be okay with fact, that this "COD competition" would not be as successful as COD in first several years, so they can build brand recognition. It's just not feasible. And I'm not even talking about fact, that outside of Guerrilla, no Sony first party studio is making FPS games, while all COD developers are specialised at FPS games.
Sony knew why they made marketing deal with Activision with Call of Duty. They made sure, that COD was synonymous with PlayStation consoles and by that they didn't need to develop their own FPS. Now Microsoft will take it away. And while yes, series will remain multiplatform, fact that you will have option to play Call of Duty every year for 5€ per month (if you use Game Pass Family Plan) and you can play it on cheapest console on the market, while you need to pay 80€ on PlayStation while paying 10€ per month on top of that because of PS Plus is just too strong for COD players. Especially when COD games have cross-play enabled, so you don't even care if your friends are on PlayStation.
Sony would need to commit 4-5 of their own studios to develop it.
Just look at Vanguard
Sledgehammer - 500 employees (LinkedIn data)
Treyarch (they made Zombies for Vanguard) - 580 employees
Infinity Ward (they made engine for Vanguard) - 600 employees
Raven Software (they are taking care of Warzone) - 400 employees
Beenox (490 employees), High Moon (250 employees), Toys for Bob (140 employees) - all are supporting COD development.
So Sony would need to combine Naughty Dog, SSM, Insomniac Games, Firespite and few other studios just to compete with sheer manpower. And they would need to be okay with fact, that this "COD competition" would not be as successful as COD in first several years, so they can build brand recognition. It's just not feasible. And I'm not even talking about fact, that outside of Guerrilla, no Sony first party studio is making FPS games, while all COD developers are specialised at FPS games.
Sony knew why they made marketing deal with Activision with Call of Duty. They made sure, that COD was synonymous with PlayStation consoles and by that they didn't need to develop their own FPS. Now Microsoft will take it away. And while yes, series will remain multiplatform, fact that you will have option to play Call of Duty every year for 5€ per month (if you use Game Pass Family Plan) and you can play it on cheapest console on the market, while you need to pay 80€ on PlayStation while paying 10€ per month on top of that because of PS Plus is just too strong for COD players. Especially when COD games have cross-play enabled, so you don't even care if your friends are on PlayStation.
The_Mike
I cry about SonyGaf from my chair in Redmond, WA
This is what I've been saying since all this happened.
Technically having Warzone on playstation is still having cod on playstation.
Elder scrolls has been a game that's been on console as well, and rs6 will not come to playstation.
onesvenus
Member
What makes you think that would compete with COD? Didn't they try to compete and all their FPS were kind of shit?
remember_spinal
Banned
I wouldn’t really compare ps3 sony to ps5 sony, they barely had a working online infrastructure back then. Imagine telling someone on the ps3 that sony would own bungie today
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Sorry, but even Bungie can't hold a candle with COD in terms of popularity. And I'm saying that as avid Destiny fan.
Orbital2060
Member
«Wean the user base off CoD»
Hendrick's
If only my penis was as big as my GamerScore!
I'm pretty sure they just said
There's your answer.
SteelCurtain 59
Member
I feel like some people just live in a bubble where COD is "just another shooter" and not "one of the biggest franchises in gaming". Sony is smartly developing alternatives in case COD goes exclusive (or at the very least once the Xbox version of COD starts being Day 1 on Game Pass with exclusive features), but as long as COD is making them bank they'd me absolute morons to try and "wean their userbase off". Sure it's possible their new games will be just as popular, but that is a massively unlikely scenario. If Sony (or Bungie) had the ability to make another COD, they would've done it already.
John Wick
Member
So if COD leaves in say 3 years Sony shouldn't try to make something of it's own? The next hit can be around the corner. They have Bungie and I'm sure they can put a team together capable of making a great multiplayer shooter.
So outside of Halo what great FPS did MS have?
John Wick
Member
Exactly! They would be stupid to do this. Carry on as normal while trying to get your own FPS franchise ready
Ehh. Doom, Quake and Wolfenstein?
And more importantly. Do they need anything more with Call of Duty and Overwatch soon in their pocket?
John Wick
Member
They don't need anywhere near that amount of people. Your mistaken if Sony need that many. First the game will only be developed for 2 platforms and not 5. Also they don't need to release one every year. They have GG Decima engine. Which GG will be updating continuously. Or they could use UE5.
remember_spinal
Banned
I dont really think the goal is to replace COD, its to offer a couple live-service ip that generate the same income for them in the long run. Sony has never owned COD they just make a shit ton of money of the association, but they only get 30% and that doesn’t include COD mobile or pc sales.
Sony can put out an Apex, Fortnite, Valorant, PuBG, Counterstrike, etc, or a Minecraft, Roblox, etc. that will generate just as much if not more revenue for them in the long run, especially if they put those games on mobile and in other media.
There are new big live service games every day, its only a matter of time before sony gets a couple big ones of their own to plug the hole. It probably also free’s up their marketing budget not having COD every year. I also don’t think CoD maintains its reach if taken off Playstation
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You are pretty naive if you think that they don't need that amount of people. Like...there is a reason why Activision wants to hire 1000 additional people to handle Call of Duty. Because they know what is necessary to handle that amount of content on regular basis. You can bet your ass that if there was another way to develop it with less people, Activision would not hire more people.
Just look at credits of TLOU 2, how many people worked on that game. And that's "just" SP game without MP live service component on 4 year dev cycle. That should tell you all how taxing is developing AAA game.
There is no way that you can develop COD competition without 1500 devs attached to that project non-stop. No way...
John Wick
Member
All were developed by ID well before MS bought them. They are also on PlayStation. Which I'm sure you were well aware of but just couldn't help yourself. I clearly stated by MS.
John Wick
Member
How many employees did it take Bungie to make Halo? Halo 2, Halo 3 etc?
They own those IP's. And studios developing them are also theirs. So their previous status is irrelevant, since potential sequels of Wolf, Doom, Quake etc. will be exclusives.
lostinblue
Banned
they shouldn't do anything against it. There's a chance the deal doesn't even go through.
Jesus. Do you really want to compare 2001 to 2022? Just FYI, Bungie currently has 1300+ employees, which is more than 1000% increase when you compare it to development of Halo 3 (120+ employees). And they are supporting D2 and making new IP.
Also, Bungie is irrelevant in this "can Sony make COD competitor" debate, since they clearly stated that Destiny and their new IP will be multiplatform
So again. There is no way you can create COD competitor without 1500 employees...
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remember_spinal
Banned
No, it probably won’t but it would still behoove Sony to have an FPS/Shooter ready to take its place in the marketing cycle. I’m ready to see Sony act a bit more aggressively from this point on
remember_spinal
Banned
since they clearly stated that Destiny and their new IP will be multiplatform
As did Activision/Microsoft, but we are talking about the inevitable future where these games probably wont be multiplatform.
lostinblue
Banned
Socom is the format to go but needs a new name, sounds like a boxing game that takes place in a soccer stadium and has 4 player splitscreen multiplayer.
Doesn't sound powerful. I think the biggest problem with Socom and Syphon Filter was always the name.
Killzone 2 was great yes.
John Wick
Member
Well if you understood the context I was replying to someone else in which he stated that Sony's previous fps were shit. Outside of Halo MS didn't have any great ones either. It's strange how context always gets ignored?
John Wick
Member
What shit are you chatting? There is no set no of employees anyone needs to develop a game. How do you know it can't be done with 1499,1498,1492,1400,1300? This is the most absurd thing I've ever heard.Jesus. Do you really want to compare 2001 to 2022? Just FYI, Bungie currently has 1300+ employees, which is more than 1000% increase when you compare it to development of Halo 3 (120+ employees). And they are supporting D2 and making new IP.
Also, Bungie is irrelevant in this "can Sony make COD competitor" debate, since they clearly stated that Destiny and their new IP will be multiplatform
So again. There is no way you can create COD competitor without 1500 employees...
DonJimbo
Member
I hope Sony brings back Socom MAG Killzone and Warhawk to compensate the eventual COD lost
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remember_spinal
Banned
Apparently every other successful FPS game on the market has at least 1500 employees
remember_spinal
Banned
Those are dead IP. Those names generate interest from a extremely small subsection of gamers these days. They’re better off just creating new IP with some of the idea those games had.
As someone said earlier, SOCOM still works today but not with the name attached. SOCOM is not sexy, it always felt like a military recruitment ad game in its marketing.
DForce
NaughtyDog Defense Force
They have so many employees because they were putting new Call of Duty titles out every single year.
Fortnite is the biggest Battle Royal out there and they have around 800 employees working on it. Apex Legends has less than that.
DForce
NaughtyDog Defense Force
The thing about Call of Duty is that the main series has declined over the years while Warzone has taken over. It still remains to be seen if people will continue to buy the mainline Call of Duty games at the same rate or if they'll just stick to Moden Warfare.
The Battle Royal space is wide open with many competitors such as Fortnite, Call of Duty Modern Warfare, and Apex Legends and I believe the typical arena shooters will slowly start to decline.
While COD is very popular, I think the market is slowly adjusting and shooters are more competitive than ever right now.
The Battle Royal space is wide open with many competitors such as Fortnite, Call of Duty Modern Warfare, and Apex Legends and I believe the typical arena shooters will slowly start to decline.
While COD is very popular, I think the market is slowly adjusting and shooters are more competitive than ever right now.
tommib
Member
You know that if Sony/Microsoft said that those game will be multiplatform and they one day decide to make them exclusive, then FTC can revisit those mergers and order companies to split again, right?
Microsoft is not stupid. They won't make COD exclusive because that will keep status quo where Call of Duty is top dog. You can't have top dog, when you are only on selected platforms. That's why it would not surprise me if Microsoft would bring COD on Switch through cloud. Any by that they can effectively "block" creating competition while having best deal through Series S/Game Pass combo.
remember_spinal
Banned
Yeah, and honestly it’s been a while since someone has even attempted to put out a polished shooter on the level of COD. Battlefield just completely fumbled their pre-beta hype and dropped off a cliff post launch, but i remember when 2042 trailer debuted the frenzy it caused. People were hype for something new…..
If anyone is going to put out the next big multiplayer shooter, who else would it be besides Sony backed by Bungie?
Yeah. And that's kinda appeal of Call of Duty. That every year you have complete package. Campaign, Battle Royale, Multiplayer, Zombies/Spec Ops mode. It's one of the reason, why COD is more popular, but also more labour intensive then Apex Legends, since Apex is "just Battle Royale."
It's not rocket science. You want more stuff, you need more employees. Duh?
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