Their next game should launch with a 120 dollar price tag.
Starting the game will initiate an hour-long ad, ending on a slot machine screen where you can spend money to load the next hour-long ad, with a 0.3% chance of getting a 640x480 pop up window that allows you to play the game for about five minutes, while the ad is playing in the background.
If the target audience doesn't care and continues to support this crap, I say push it as far as you can. That way, at least the rest of us have something to laugh at.