Thing is, if this is targeting CONSOLE players, even $1200 will be too high. That is one of my biggest problems with Xbox messaging. I'm still not sure who their target market is? Enthusiast? They can probably get a decent following but not enough to support things like growing (maintain?) Game Pass. Console gamers? Good luck getting mass market penetration with anything over $1000. PC gamers? How can I put this? Even if it is less expensive, Jensen Huang isn't walking through that door. I know there is some OEM strategy, but I fail to see how an OEM is going to make the "cheaper" version of a console with no way to use it as a loss leader. I'm not "out" on Xbox. I want to see a console that will succeed and to have a reason to buy one. I'm just trying to see the path that is going to get them there.