Hostile_18
Banned
What is the criteria for been allowed to have a pre order entry in a platform holders store? Is there a developer cost for this?
If you were creating a game or even more importantly financing a game release you'd think it absolutely essential a game is available to pre-order to secure those not insubstantial extra sales.
The benefits;
+ Increased awareness your game is coming out.
+ Secure customer money in advance.
+ Sales before any possible negative critical reception.
+ Free advertising... customers can see your trailers/screenshots, which surely has a higher attach rate than traditional advertising.
+ Good opportunity to up sell the SKU to a deluxe/ultimate edition.
+ Won't get lost in the days/weeks new releases straight away.
So with all those positives why do many games not do this? It would seem to me like it should be a standard business practice, yet for many games it is not. Perhaps it's a UK/EU store issue but I suspect its worldwide. Traditional retailers like Amazon dont' seem to wait around, and they cover a far larger range of up and coming releases.
It would be great to know 90% of the games coming out in the next year just at a glance on the console of your choice without having to consult with a third party. Plus the more casual a gamer is the less likely they are going to be in the know about big releases that aren't on the store in advance.
Would be interesting if anyone in the industry has insight on this. It seems like it would be in everyone's (businesses and consumers) interest.
If you were creating a game or even more importantly financing a game release you'd think it absolutely essential a game is available to pre-order to secure those not insubstantial extra sales.
The benefits;
+ Increased awareness your game is coming out.
+ Secure customer money in advance.
+ Sales before any possible negative critical reception.
+ Free advertising... customers can see your trailers/screenshots, which surely has a higher attach rate than traditional advertising.
+ Good opportunity to up sell the SKU to a deluxe/ultimate edition.
+ Won't get lost in the days/weeks new releases straight away.
So with all those positives why do many games not do this? It would seem to me like it should be a standard business practice, yet for many games it is not. Perhaps it's a UK/EU store issue but I suspect its worldwide. Traditional retailers like Amazon dont' seem to wait around, and they cover a far larger range of up and coming releases.
It would be great to know 90% of the games coming out in the next year just at a glance on the console of your choice without having to consult with a third party. Plus the more casual a gamer is the less likely they are going to be in the know about big releases that aren't on the store in advance.
Would be interesting if anyone in the industry has insight on this. It seems like it would be in everyone's (businesses and consumers) interest.
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