To elaborate. If they make their most addictive GaaS game (
FUT EAFCUT) much more expensive, they will capitalize on whales, and capitalize on those who can't afford the upfront cost and instead funnel them into a "more manageable" monthly sub service, which will be perpetual and cost them more in the long run on their addiction. Or get them to sub for a "game discount."
It's all psychological really. EA was one of the companies that had internal docs leaked years ago around the loot box fiasco, with how they (as well as other publishers) hired clinical psychologists on how to get people in an endless money extraction loop. Feed addiction triggers in the brainbowl.
Nice acronym for their mode, I must say.
EAFCUT
EA Fuck U Too.