Draugoth
Gold Member
![Xbox-Game-Pass-PC-Family_Key-Art-1440x810.jpg](https://www.videogameschronicle.com/files/2021/06/Xbox-Game-Pass-PC-Family_Key-Art-1440x810.jpg)
Xbox’s chief financial officer Tim Stuart recently told attendees at the Wells Fargo TMT Summit that the company wants to bring Game Pass “to every screen that can play a game”.
One potential method of expanding the service’s reach that he floated included offering ad-supported game streaming to players in emerging markets.
The vision I like to talk about is we have xCloud game streaming, so you can subscribe to Game Pass Ultimate and you can stream hundreds of games to really any endpoint that has a browser experience,” Stuart said
For models like Africa, or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?
Africa is, you know, 50% of the population is 23 years old or younger with a growing disposable income base, all with cell phones and mobile devices, not a lot of high-end disposable income, generally-speaking.
So, we can go in with our own business models and say — there’s millions of gamers we would never have been able to address, and now we can go in with our business models
Via TweakTown.