• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

EA Sports UFC 4 Gets In-Game Ads a Few Weeks After Release

G

GamerEDM

Banned
www.ign.com

EA Responds to Fan Outcry Caused by Ads Appearing in UFC 4 and Removes Them - IGN

A few weeks after launch, EA has added in-game, fullscreen advertisements to EA Sports UFC 4, and its fans are not happy.
www.ign.com www.ign.com

EA Sports UFC 4 Gets In-Game Ads a Few Weeks After Release
.
EA has put in-game ads into EA Sports UFC 4 a few weeks after release, and its fans are not happy about it. Reddit user Ydino shared a clip of the in-game ads,which do seem intrusive, and they note that it was added "a month after it's [sic] release so it wasn't talked about in reviews."

Additionally, Ydino brings up that UFC 4 is a $60 game and not a free-to-play title that is using ads in lieu of charging the player an entry fee.This particular clip features marketing from Amazon's The Boys' second season. There is a full-screen advertisement during replays, its logo appears on the octagon, and it also appears above the timer on the bottom of the screen.

EA Sports UFC 4 was released on PlayStation 4 and Xbox One on August 14, 2020. In our review of UFC 4, we said "is a largely iterative sequel that tightens up some looser parts, makes a few smart tweaks here and there, and doesn’t rock the boat all that much. And in that sense, it’s a success. Longstanding problems still remain in the ground game and some dated visuals, but without any competition for the title, EA Sports UFC 4 still remains the king of combat sports."

At launch, UFC 4 did feature microtransactions in the form of an in-game currency called UFC Points. These UFC Points can be used to buy cosmetic items, but have no impact on the game. Additionally, there were brands featured on the octagon, but the full-screen ads recently seen were not.
Every IGN UFC Game Review




Have a tip for us? Want to discuss a possible story? Please send an email to newstips@ign.com.

Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.
 
Kdad

Kdad

Member
ACESHIGH said:
I'll say it time and time again. How come this game is not on PC but the American Football one is? UFC is a worldwide phenomenon.
Click to expand...
First thought: "American Football"...like, what? Canadian Football doesn't have a big enough fan base.
Second thought: Ohhhhhhhh....you mean as opposed to "Euro Football"
 
INC

INC

Member
Nfd4mw2.jpg
 
avalonzero

avalonzero

Member
The ad in the center of the octagon is fine. It adds a bit of realism even, but the full screen one and the constant ad above the clock are complete bullshit.
 
O

oagboghi2

Member
Longstanding problems still remain in the ground game and some dated visuals, but without any competition for the title, EA Sports UFC 4 still remains the king of combat sports."
Click to expand...

That's the problem with the entire sports genre in gaming right there. Every issue regarding quality and monetization boils down to that.

And until that changes, nothing will improve.
 
MrFunSocks

MrFunSocks

Banned
Seems like it’s making it even more like a real UFC broadcast.

I don’t even care. Don’t understand why people get so cranky about ads.
 
N

nochance

Banned
Keep buying them games console gamers. I have pretty much stopped buying full price games after the horse armor debacle. Anything with egregious practices I just ignore altogether or buy the cheapest code I can find/buy second hand.
 
xrnzaaas

xrnzaaas

Member
Stealth inserting shady content a few weeks after release is a nasty practice. I wish that some of the major outlets responded and updated their big reviews accordingly... but who am I kidding, their reviews are often not honest in the first place.
 
Last edited:
O

Ozzie666

Member
Dangerous practice to sneak in, this is how these things start. Give them an inch and sooner, rather than later, it will be the norm. You can bet Activision and Ubisoft are watching this closely. It's also how they did it after review period and initial sales. Supposedly there added them to the older UFC as well.
 
Justin9mm

Justin9mm

Member
MrFunSocks said:
Seems like it’s making it even more like a real UFC broadcast.

I don’t even care. Don’t understand why people get so cranky about ads.
Click to expand...
Give an inch take a mile.. Do you want to end up with ad breaks while playing an actual campaign/story game? Sure that may sound silly to you now but if people keep accepting this shit, they will see how far they can go and once something is accepted/becomes the norm, there is no going back!
 
Last edited:
MrFunSocks

MrFunSocks

Banned
Justin9mm said:
Give an inch take a mile.. Do you want to end up with ad breaks while playing an actual campaign/story game? Sure that may sound silly to you now but if people keep accepting this shit, they will see how far they can go and once something is accepted/becomes the norm, there is no going back!
Click to expand...
It’s not going that far.
 
A

alienator

Member
EA boardroom: Lets add annoying in-game advertisement one month after release and see if the dumb consumers still complain about huge advertisement ingame
One month later: everybody complains

EA: ok lets try it with our next sportgame
 
Portugeezer

Portugeezer

Member
During gameplay as well :messenger_tears_of_joy:

Shubh_C63 said:
Ads were added for optimal immersion and giving players a sense of authenticity like watching a real live UFC match on your TV.
Click to expand...
Don't know if sarcasm, but also kind of true.
When you pay-per-view there's still ads and sponsorships every corner of the octogon and your TV screen, no one complains "Hey, I paid to view this fight, why does it have advertisements!?"
 
sobaka770

sobaka770

Banned
Does EA even have dev teams anymore? I feel like apart from Respawn and Bioware their studios are like 10 devs making yearly cash-in updates and 200 marketers jamming product in every single frame. It's shameless and scary. Own license to most sports games is a monopoly anti-capitalist scam and should not be tolerated. Especially as big organisations like FIFA, NHL, NFL basically have a stranglehold on 90% of the audience of the sport.
 
newtypepilot

newtypepilot

Member
just scumbag EA doing scumbag things lol

Sure, they removed the ads now after the outrage, but sneaking the ads right after the review period was definitely planned from the getgo. Next time they'll prob wait a few more weeks before sneaking ads or some other bullshit.
 
Spukc

Spukc

always chasing the next thrill
i don't mind if they do this when the game is about to launch,
makes it easy for me to ignore the game.

after reviews come out?
that is next gen fuckery

i will be sure to get whatever game they launch in the future only at 50% off or lower.
 
GreenAlien

GreenAlien

Member
If it was an optional alternative way to earn micro-transaction stuff (or make the game cheaper to purchase)..

I would say it's great.
 
Last edited:
Justin9mm

Justin9mm

Member
MrFunSocks said:
The point is that it will never get there because that would instantly tank the game and sales. People will not put up with that. That is intrusive. These are not.
Click to expand...
People thought that once upon a time about the level of microtranactions too. It was a more extreme example I gave but my point is, you nor I do not know what is going to happen in the future. I'm not saying it will happen but you can't say it won't ever happen.
 
You must log in or register to reply here.

Similar threads

EA Sports WRC | Review Thread
Analysis Review 2
58
4K
Bry0 replied
Resident Evil 4 remake sales top seven million | Milestone achieved one year after release
Sales-Age
38
2K
Thick Thighs Save Lives replied
UK sales October 2023 - PS5#1 (-4%) XBS#2 (-33%) NSW#3 (+15%) | EA FC 24#1 Spider-Man#2 AC Mirage#3
Sales-Age 2
74
6K
demigod replied
Crash Team Rumble will be getting no more content updates after next week
News
20
2K
Painskiller replied
Rock Band 4 weekly DLC will cease after 8+ years of support
31
2K
Quasicat replied
Top Bottom