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The Sony PS4 costs ~US$ 1850 in Brazil

Derpcrawler

Member
If that's the price that will be there on Day One, Sony better bundle consoles with all free launch first party games and year of plus.
 
And for the millionth time, why is the Xbone half the price then? It's not going to be manufactured here, it's going to be imported just like the PS4.

I'm not going to study Brazillian policy and law to answer your question, but let me just gives you a few thoughts to consider.

- the XB1 is also crazy expensive in your country. So it's clear Brazil's monetary policy, and or laws/taxes are mostly to blame. You're paying crazy high prices for all of this stuff. The PS4 is just extra high.

- Microsoft is a U.S company. Sony is a Japanese based company. It's possible the exchange rate makes selling a PS4 in Brazil much more expensive for this reason alone. This would also explain the price being announced so late, as they wanted to wait to see where the exchange rate was as close as possible to launch.

- It's possible your government has policy that relates to certain regions of the world, and importing those products. For example, North American companies pay this tax rate on imports for this amount of time, and Asian companies pay this tax rate, etc.
 

danielreis

Neo Member
You guys have no idea what you are talking about.

This is not a new thing. It's very usual here in Brazil for big corporations to severely overcharge for their new products and hide behind the "hey, blame the government and taxes". Then, they cut the price in six months without any change in other countries or new law about taxes.

You can say that this is almost a cultural pattern of abuse here. The blame on this 4k price is on Sony, not on taxes.
 

jcm

Member
I'm not going to study Brazillian policy and law to answer your question, but let me just gives you a few thoughts to consider.

- the XB1 is also crazy expensive in your country. So it's clear Brazil's monetary policy, and or laws/taxes are mostly to blame. You're paying crazy high prices for all of this stuff. The PS4 is just extra high.

- Microsoft is a U.S company. Sony is a Japanese based company. It's possible the exchange rate makes selling a PS4 in Brazil much more expensive for this reason alone.

- It's possible your government has policy that relates to certain regions of the world, and importing those products. For example, North American companies pay this tax rate on imports for this amount of time, and Asian companies pay this tax rate, etc.

It's also possible that Sony Brasil has a very small launch allocation, and is just choosing to charge what the market will bear.
 

Gauis

Banned
When the PS3 started manufacturing in Brazil's tax free zone, Manaus, there was no noticeable reduction in prize, people where buying plenty of overpriced units already so why lower the price?

Now, the PS4 isn't being produced here yet so the price at first might be justified, I just wonder how much of a price cut it will have once it does.
 

Gauis

Banned
You guys have no idea what you are talking about.

This is not a new thing. It's very usual here in Brazil for big corporations to severely overcharge for their new products and hide behind the "hey, blame the government and taxes". Then, they cut the price in six months without any change in other countries or new law about taxes.

You can say that this is almost a cultural pattern of abuse here. The blame on this 4k price is on Sony, not on taxes.

Except it would be stupid on Sony's part to do this, Brazil was not a 100% Playstation region this generation. If they consciously charge 2x the price of a Xbox One, early adopters will to buy a Xbox, no doubt about that
 

Tiu Neo

Member
I'm not going to study Brazillian policy and law to answer your question, but let me just gives you a few thoughts to consider.

- the XB1 is also crazy expensive in your country. So it's clear Brazil's monetary policy, and or laws/taxes are mostly to blame. You're paying crazy high prices for all of this stuff. The PS4 is just extra high.

- Microsoft is a U.S company. Sony is a Japanese based company. It's possible the exchange rate makes selling a PS4 in Brazil much more expensive for this reason alone.

- It's possible your government has policy that relates to certain regions of the world, and importing those products. For example, North American companies pay this tax rate on imports for this amount of time, and Asian companies pay this tax rate, etc.

Yes, both consoles are very expensive. That's why I (and I hope a lot of other brazillians) will now wait for the prices to drop.

But, unless Sony's distribution systems are incredibly inefficient, there's no excuse for that price. Import tax rates for Japan and USA are the same. As far as we know, both consoles are being made in China, and maybe being packaged here. You can get an Xbox One for abour R$1900 in certain stores, officialy. There's no way the cheaper PS4 could cost the double of that price, if not greed.

It's also possible that Sony Brasil has a very small launch allocation, and is just choosing to charge what the market will bear.

Didn't think of that. It makes a lot of sense. Happened with the Vita, too.
 
I'm not going to study Brazillian policy and law to answer your question, but let me just gives you a few thoughts to consider.

- the XB1 is also crazy expensive in your country. So it's clear Brazil's monetary policy, and or laws/taxes are partially to blame. You're paying crazy high prices for all of this stuff. The PS4 is just extra high.

- Microsoft is a U.S company. Sony is a Japanese based company. It's possible the exchange rate makes selling a PS4 in Brazil much more expensive for this reason alone.

- It's possible your government has policy that relates to certain regions of the world, and importing those products. For example, North American companies pay this tax rate on imports for this amount of time, and Asian companies pay this tax rate, etc.

No. Stop trying to justify it. All PS4's and Xbox ones are shipped from the same place. Its not like they are shipped to japan then brazil. Sony has had a presence in brazil far longer than microsoft, any market specfics, they would know how to work around.

Its greed pure and simple. Sony BR rightly or wrongly believe they can get away with this. The reason that SCEA wouldnt try it is because they know its a death sentence.

You guys have no idea what you are talking about.

This is not a new thing. It's very usual here in Brazil for big corporations to severely overcharge for their new products and hide behind the "hey, blame the government and taxes". Then, they cut the price in six months without any change in other countries or new law about taxes.

You can say that this is almost a cultural pattern of abuse here. The blame on this 4k price is on Sony, not on taxes.

Ive never stepped a foot on brazillian soil and this was my immediate thought. Like I said, up until a few years ago, Sony did the same thing in the UK on a smaller scale, blaming VAT. Its funny how now they are more desperate for their products to sell and not the luxury brand that people will buy regardless, that everything they put out is now so competitive in price.
 

Freeman

Banned
It's also possible that Sony Brasil has a very small launch allocation, and is just choosing to charge what the market will bear.
This. The greed concept is ridiculous, all companies will try to maximize their profits, why would they sell for less if they believe people will buy it?
 

KaidoRacer7

Member
I'm not going to study Brazillian policy and law to answer your question, but let me just gives you a few thoughts to consider.

- the XB1 is also crazy expensive in your country. So it's clear Brazil's monetary policy, and or laws/taxes are mostly to blame. You're paying crazy high prices for all of this stuff. The PS4 is just extra high.

- Microsoft is a U.S company. Sony is a Japanese based company. It's possible the exchange rate makes selling a PS4 in Brazil much more expensive for this reason alone. This would also explain the price being announced so late, as they wanted to wait to see where the exchange rate was as close as possible to launch.

- It's possible your government has policy that relates to certain regions of the world, and importing those products. For example, North American companies pay this tax rate on imports for this amount of time, and Asian companies pay this tax rate, etc.

Microsoft sells their products here with less profit, but making their trademark more appealing for the consumer. Sony sells some products doing this (like some games), but with consoles don't.
 

RdN

Member
Sony has always been a joke on countries other than in North America and Japan.

That doesn't surprise me a bit.. Simply no respect for.
 

cacildo

Member
You guys have no idea what you are talking about.

This is not a new thing. It's very usual here in Brazil for big corporations to severely overcharge for their new products and hide behind the "hey, blame the government and taxes". Then, they cut the price in six months without any change in other countries or new law about taxes.

You can say that this is almost a cultural pattern of abuse here. The blame on this 4k price is on Sony, not on taxes.

This right here.

Its the easiest thing in Brasil: you charge the most absurd price you can think of, when anybody complains, you say its the governments faulta and nobody will ask anything.

People do get away with this trick, over here
 
I'm not going to study Brazillian policy and law to answer your question, but let me just gives you a few thoughts to consider.

1 - the XB1 is also crazy expensive in your country. So it's clear Brazil's monetary policy, and or laws/taxes are mostly to blame. You're paying crazy high prices for all of this stuff. The PS4 is just extra high.

- Microsoft is a U.S company. Sony is a Japanese based company. It's possible the exchange rate makes selling a PS4 in Brazil much more expensive for this reason alone. This would also explain the price being announced so late, as they wanted to wait to see where the exchange rate was as close as possible to launch.

- It's possible your government has policy that relates to certain regions of the world, and importing those products. For example, North American companies pay this tax rate on imports for this amount of time, and Asian companies pay this tax rate, etc.
I never said that we don't have policies that make videogames more expensive, but they aren't nearly as abusive as people think. I wouldn't be surprised at a 2200 price tag, but it wouldn't be that bad since we can pay in installments.

As for the other two points, sure, but if that were the case then the PS3 would have never went below 2000 reais before it started being manufactured here. Bear in mind that Sony has plenty of other products that don't have abusive prices, from TVs to Notebooks, I'd agree if everything was expensive but apparently SCE is special.

This isn't a logical price. We've got plenty of examples to prove it isn't the case and going "loltaxes" is just damage control. Sony PR shut down it's communication for a fucking reason. #Sonyenfiaps4nocu (which roughly translates as Sony shove the PS4 up your ass) is trending on Twitter for a reason.
 

danielreis

Neo Member
Except it would be stupid on Sony's part to do this, Brazil was not a 100% Playstation region this generation. If they consciously charge 2x the price of a Xbox One, early adopters will to buy a Xbox, no doubt about that

I agree, it would be stupid on Sony's part to do this. But they are clearly going this route of abuse once again. So, yeah... we can say that Sony Brazil is stupid.

There isnt any excuse for PS4 price. There isnt any obscure law playing a part on this. It is just plain old simple abuse and greed.
 

Metra

Member
And for the millionth time, why is the Xbone half the price then? It's not going to be manufactured here, it's going to be imported just like the PS4.

No shit there are external influences, but that doesn't mean a R$ 4000 price tag. What are you guys going to say next, our President is a Microsoft fangirl?

EDIT - Also even if it's for some calamitous bureaucratic reason going at Sony, it's still their fucking fault for having such shitty distribution. If they aren't greedy then they are fucking incompetent.

You're missing the point, Stone Ocean. What I'm saying is that the only factual/concrete data that we have right now is that PS4 has an absurd price tag in Brazil, while the X1 has a less absurd one - despite being 100 dollars more expensive than the PS4 in the US.

But people is assuming, out of pure anger (which is an understandable reaction), that the reason for this price discrepancy between the consoles is due to "Sony being too greedy and wanting to screw Brazil over". My last post explains why this is a premature conclusion.
 

Kandinsky

Member
Amazing how some of you try to spin this, Sony's been greeddy for decades in the region, this is no surprise, but man, that price. At least you have the Xbone option over there D:
 

Insane Metal

Gold Member
This is absolutely ultrageous. I honestly thought it was a joke when I saw it.

I really hope Microsoft rapes the f*** out of Sony in Brazil. The XBone is being sold for less than 1,000US$ here and it isn't even being manufactured here (at least not yet), this 1,800 price tag is unexcusable.
 
You're missing the point, Stone Ocean. What I'm saying is that the only factual/concrete data that we have right now is that PS4 has an absurd price tag in Brazil, while the X1 has a less absurd one - despite being 100 dollars more expensive than the PS4 in the US.

But people is assuming, out of pure anger (which is an understandable reaction), that the reason for this price discrepancy between the consoles is due to "Sony beeing greedy and wanting to screw Brazil over". My last post explains why this is a premature conclusion.
I understand your point, what I'm trying to say is that this is common practice. It was the same with the PS3, no laws have changed, taxes were barely cut. We know this is an abuse case because companies do this all the fucking time.

It's just how this country works. We're reaching this premature conclusion because we have plenty of precedents to think of the worst case scenario.
 

Road

Member
All the pathetic Sony fanboys need to go back to the #DC thread


Vita ($250) + 4GB ($20) + 1 game ($40) = $310 * 1.7057 (currency at the time) = R$ 529.

MRSP: R$ 1599 = 3.02 x R$ 605.


PS4 = $400 * 2,1791 (currency today) = R$ 872

MSRP: R$ 3999 = 4.58 x R$ 872


This price is laughable (or cryable).
 
An interesting tidbit from a Brazilian who travels to the country for work.

A lot of times, I'm able to buy electronics, and bring them with me to the country, and sell them locally. The profits I make from importing these goods pays for my ticket + expenses pretty much every time. The trick is keeping the value under $500 for an item (to avoid import fees) OR prove an item isn't for resale, but rather for personal use (I often won't bring a personal laptop, and bring one I intend to resell, but customize it to appear as if it's a personal laptop).

Anyways, I digress. A PS4 is $399 USD. That means I can bring one with me next time I go to Brazil, and avoid import fees. I can then turn around and sell this for $1000-1250 (a big discount, and will be able to sell fast), and pay for my ticket expenses. This pricing just made a PS4 be more valuable than Apple products. That's never happened before; Apple products have always provided the greatest ROI.

Just a slightly tangent point of view, I thought some of you might appreciate the viewpoint.
 

mgcastro

Member
Last I checked the PS4's Colombian price is ~US$650, which is almost the same price the Wii U Deluxe set had here at launch. Wii U's price here today is US$530.
 

Damyen

Member
I'll import from amazon, pay fedex, pay the taxes and will be less than the half price.

Thank you $ony.
 

johnny956

Member
Those coming to the defense on Sony are just cherry picking details. A Macbook Air costs the same as a PS4 in brazil ($1000 to $400). The PS4 costs twice as much as a Xbox One. It's greed on Sony's part. Simple as that. There is no way to explain twice the price of the Xbox considering neither are manufactured there.
 

skybaby

Member
I'll import from amazon, pay fedex, pay the taxes and will be less than the half price.

Thank you $ony.

Yep it will. I made this back when the PS4 standalone was available on amazon.com
FENx73e.png


Import from Amazon guys, fuck Sony BR!
 

Gauis

Banned
Plane tickets to New York for the Weekend of November 29th to December 2nd: R$ 1951,00
One Playstation 4: R$ 864,00 (according to todays exchange rate) No taxes, below US 500.

Total: R$ 2815,00
 

Freeman

Banned
All the pathetic Sony fanboys need to go back to the #DC thread


Vita ($250) + 4GB ($20) + 1 game ($40) = $310 * 1.9539 (currency at the time) = R$ 605.

MRSP: R$ 1599 = 2.64 x R$ 605.


PS4 = $400 * 2,1791 (currency today) = R$ 872

MSRP: R$ 3999 = 4.58 x R$ 872


This price is laughable (or cryable).

If no one was buying they wouldn't sell for that price.Typical latin american line of thought that corporations are evil, has done wonders for us so far.
 

Tsundere

Banned
Plane tickets to New York for the Weekend of November 29th to December 2nd: R$ 1951,00
One Playstation 4: R$ 864,00 (according to todays exchange rate) No taxes, below US 500.

Total: R$ 2815,00

What happens when they get you at customs?
 
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