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Game Pass is not profitable yet - Tom Warren

MastaKiiLA

Member
I also wonder this.

I don't understand how this can be profitable... ever.

If someone could explain then that would be nice.

I just don't see how MS can pay so much money for games to be on there yet charge a small fee to gamers. Where is the investment return?
There will be a recurring subscription number that provides them with enough quarterly revenue to break even on continued investments in infrastructure, games development, and exclusivity agreements. What that number is, no one can honestly tell you.

Think about Netflix, and how they were bleeding money for years to build their catalog. If developing AAA games (to make the service appealing) runs as much as a blockbuster Hollywood movie, and GP invariably reduces individual game sales of those titles, then it could be a money loser for some time. I think what MS is really banking on is expanding GP to other devices beyond the Xbox ecosystem. I don't think there is any hope of them getting positive ROI on the Series consoles alone (just my spitballing). However, there are a ton of PC and mobile gamers out there, and I think that's what they're banking on tapping into. Then their userbase can grow massively, and they can meet or exceed the break even point for revenue.

It's a gamble, but let's face it, it's worth them trying something different. The Xbox division seems to have the blessing of the parent company, so they can roll the dice on this. I think Bethesda has to become if not a hit factory, then at least a strong production line, able to churn out a lot of games each year. They have a bunch of studios now for this very purpose. Probably a lot of GaaS games to assist with that, as episodic/seasonal content is easier to keep flowing regularly than new titles.

I'm intrigued by the business model, even if it's not suited for me.
 
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Stuart360

Member
I've always been wondering about that. This statement in itself doesn't say much. Is gamepass making people spend more money than they normally would, or is it that the hardcore (for lack of a better word) users that were already spending more money are those most likely to also invest on a monthly subscriptions?
I think its more to do with word of mouth, 'hey i played this game on Gamepass the other day man, it was awesome. You should buy it'.
A few Indie devs have talked about this before.

As for Gamepass itself, you have to speculate to accumilate. Its always been the way with these subscription services.
 

pr0cs

Member
Not surprising in the least, though as a consumer (not a shareholder) I don't give two shits if it's profitable or not. I just want to play games on the cheap, I don't really care if they make any money on me playing said games. I'm not sure why as a consumer you would care?
 

Dabaus

Banned
The reason this is even news is because so many xbox "insiders" have claimed that it is profitable. Jez corden has a tweet saying it is profitable. Im sure some of these other xbox fans like colt eastwood would have you believe its MS main source of profit.
 

Rossco EZ

Member
Currently it may be. But in 3 years if Game Pass hits 60 million subscribers that's a presumed $600M+ a month in revenue. The speculated 343i Halo Infinite budget is $500M (which I think is a little inflated, but I digress). In theory, MS would have made that cost from the past 7 years back in a month and have $100M left to throw around. With enough first party studios, they can release games on a regular cadence to keep people subscribed and rely less on 3rd party deals.

But, they can get those 3rd party deals just fine with the revenue coming in. With the hypothetical 60M subscribers that's $7.2B in revenue per year from Game Pass alone. In addition to all those fortnite skins and other sales like COD and FIFA. That's why it's in the growth stage. Eventually, it'll be bringing in a ton of money and that's what Microsoft is betting on.
i agree with enough monthly subs they can but that exact number is hard to judge because we don’t know every games budget or 3rd party deal etc, also we shouldn’t assume every person keeps there subscription running for the whole year or even pays full price, the same as i wouldn’t say every gpu sub is done on the 1$ upgrade thing.
 
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GeorgPrime

Banned
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I'm guessing that the money they're paying out to get games into the service is steep or when XBOX says GP subs they're including everyone who joined up irrespective of whether they're still/recurring subs. I thought that at 23 million they'd be seeing major profits. I guess not...


Sony already said thata a Game Pass model is not financially possible for them, i already expected this myself.
 

reinking

Gold Member
I've always been wondering about that. This statement in itself doesn't say much. Is gamepass making people spend more money than they normally would, or is it that the hardcore (for lack of a better word) users that were already spending more money are those most likely to also invest on a monthly subscriptions?
I believe we will have that answer in this console generation. Even MS is not going to continue to funnel money into a pit of they cannot see a return.

If MS is generating income on the backend and can push that narrative then I believe Game Pass will be a success. I do not believe the console/PC market is going to be enough to sustain the business model. MS is having to sink too much money into it to get the titles and if the titles start drying up people are going to jump ship. We can dream about the billions of phone users who are going to jump on the streaming bandwagon and sign up for xCloud but I do not believe that is going to be the case. Especially at $15 a month.

I am going to ride the train as long as it has the value it is today.
 
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NeilH1982

Banned
The Epic games lawsuit showed us that games can be had for literal pennies per user. I was really shocked how little Epic paid for many of those games. I wouldn't be surprised if cost to MS on some of these games is the same. Sure some deals like Capcom were in the millions but most of them will be 1 or 2 million or less
 

ToadMan

Member
NF makes profit since 2003 when they were even spending money shipping DVDs by mail. And right now, NF has somewhere between 5000 and 10000 TV shows and movies depending on which site you believe and NF even does their own content.

It's all about critical mass of revenue vs costs. GP has only been around since June 2017. Hasnt even reached 4 years yet. They are in growth and promotion mode.

You’re still parroting this ... Netflix has never made a profit.

Just go look at free cash flow. COViD has bumped the books because they have been unable to produce content - without new content their subscriptions start to slide.
 
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Blond

Banned
What is $15 x 23 million? That's your budget monthly from just Gamepass, with zero deficit spending, and without counting any other revenue streams. The more the sub count goes up, the more money they get. Their sub count could easily double by the end of the gen if they manage some big exclusives.
345 million.


Netflix has 200 million people paying between 10-20 dollars a month and it’s burning through money.

Microsoft is spending tons of money to just get content on the service not combined with what they’re paying developers for play time and just keeping those servers running.

One drive, Office 365, Azure, etc are all profitable on a daily basis. It’s obvious Phil is trying to adopt that model to gaming but someone’s 25kb word files across the planet backed up on various servers are going to be easier to maintain and deliver than a 50gb game being delivered to 10 million people around the world. It’ll be Interesting to see what happens in the future but I fully expect one of two things to happen here: either gamepass gets a reasonable price increase or it’s dumped. And Phil’s too ballsdeep in this idea to let Microsoft dump it
 
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Chukhopops

Member
Microsoft has never made money on gaming cumulatively.

just one big money sink subsidized by windows. What’s the end goal? Run Sony out of business so we can live in a $30/month GamePass world of mid-tier games for free?
Do you really believe this? That a platform that takes 30% of all MTX, game sales, v-bucks, shark cards and whatever you want to call it happening in the Xbox ecosystem is losing money overall? Just trying to assess the level of discourse here.

GP is a loss leader to get people to use the Xbox ecosystem when they spend money basically.
 
Of course it isn't profitable yet. This is like how Epic is overspending for free games just to get more EGS accounts opened. What this probably means though is that Game Pass is currently at its greatest value right now and that once MS gets a grip on the market both gamers and developers will feel the squeeze as they move towards a profit based model. Increased monthly charges for Regular and Ultimate and probably locking a lot more features behind Ultimate is what gamers should expect.
 
And to all of you of who shower it with praises while subscribing for $1 a month, $30 a Year and whatever it is you pay (less than it should be for a whole year, either $120 or $180 for Ultimate), keep laughing it up and enjoying yourselves, you have a big helping hand on the shovel, burying your beloved service.
 

EverydayBeast

thinks Halo Infinite is a new graphical benchmark
We’ll find out if Game Pass is “Worth it” gamers just want to game, and get mad when they try to ruin Xbox Live.
 
I don't understand how this can be profitable... ever.

If someone could explain then that would be nice.

I just don't see how MS can pay so much money for games to be on there yet charge a small fee to gamers. Where is the investment return?

Uncle Phil has sold the idea to mother Microsoft that he can sell a subscription of AAA games to casuals for $10-$15 a month.

Like with the Xbone where they tried to target the casual market and expected to sell 2 billion units of xbone, uncle Phil is once again going after the casual market of 2 billion believing that they will subscribe for $10-$15 for games they don't care about.

I know it sounds like a joke. But it's their real plan and they still believe it will work.
 
Does MS pay a developer per each download? And by pay i mean make up the difference of a lost sale?
Lol what? No. Make up the difference of a sale? That's crazy. They pay publishers up front, one and done. Consider those games that are downloaded a million times, pay for all them "to make up a lost sale"? That would not only bankrupt GP it could also bankrupt Microsoft as a whole. Seriously, it would be like throwing away money faster than COVID19 spreading.
 
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A.Romero

Member
The Epic games lawsuit showed us that games can be had for literal pennies per user. I was really shocked how little Epic paid for many of those games. I wouldn't be surprised if cost to MS on some of these games is the same. Sure some deals like Capcom were in the millions but most of them will be 1 or 2 million or less

That's different. Epic pays for the game, then measures how many new users signed up because of that release. They divide the cost of the game among the amount of users they gained. Thing is user count means nothing if they are not buying anything (like myself). Let's say that by getting all games they are offering within a year, Epic spends $20 USD on me. If I never buy anything, that money doesn't return to them. They are taking a huge gamble.


On topic:

Of course gamepass is not profitable, that's why is such a good deal for us. It's going to be a while. Some people doing math with the service really have no idea what it takes to provide a service like that. It's not just about paying games, there is a lot of other costs involved like marketing, infrastructure, people, etc. Profit is a very elusive thing in this business. If anyone can pull this off is Microsoft.
 
I think people are hung up on profits because if there is no return eventually the mothership will pull the plug.
I don’t see this happening. It’s already proven to be a commercially successful concept and Im sure they’re planning on this being the future of the Xbox brand.

Not profitable does not mean not successful.
 

Malcolm9

Member
Lol what? No. Make up the difference of a sale? That's crazy. They pay publishers up front, one and done. Consider those games that are downloaded a million times, pay for all them "to make up a lost sale"? That would not only bankrupt GP it could also bankrupt Microsoft as a whole. Seriously, it would be like throwing away money faster than COVID19 spreading.
Isn't it on a game by game basis and not always one and done?
 
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StreetsofBeige

Gold Member
You’re still parroting this ... Netflix has never made a profit.

Just go look at free cash flow. COViD has bumped the books because they have been unable to produce content - without new content their subscriptions start to slide.
I've never said NF has never made profit.

NF has been making profit since the 2000s, and their big spike in profit started in 2017.
 

Stuart360

Member
The more money they lose, the less value we get to see in the service going forward. Eventually they got to extract more money from the customers or stop offering so many games.
I'm sure Microsoft already knows this, as you have to 'speculate to accumilate' with subscription services, especially the first few years.
At the end of the day, its all guess work, as Microsoft dont reveal statistics. We dont know how much they are paying for these games, and after seeing what Epic were paying, its probably a lot less than we thought. And we dont know how many of the 23mil subs are paying full price, how many did the $1 Live trick, etc.
What we DO know is that Gamepass is growing by 3+mil every quarter, which is pretty ridiculous growth really, and surely must be bigger growth than even Microsoft expected.
Imo anyway.
 

jshackles

Gentlemen, we can rebuild it. We have the capability to make the world's first enhanced store. Steam will be that store. Better than it was before.
I could really care less if Microsoft makes money from Game Pass - as long as it continues to be a good value for me (personally) then I'll continue to subscribe.

Besides, there are a lot of factors at play here. Of course they're not making money if you take into account they acquired Bethesda for many billions of dollars. While of course that will bring value to their company in other ways, it's hard to deny that the only direct benefit it's provided them (so far) is that all the Elder Scrolls / Fallout / Wolfenstein / Doom / Dishonored games are on Game Pass.
 
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