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What's Going On At EA?

Three

Member
EAs business management has not been bad in terms of business. Its been bad in terms of where it is headed though. They have actually pioneered in business and making money. They made lootboxes, they made a subscription service, they made online BR games. Business wise they are leading the way, so much so that MS has been doing what EA do this whole gen.

Gamewise they are lackluster but it doesn't matter when you have that revenue.
 

Spukc

always chasing the next thrill
All of this, but I think the real primary factor that allowed these to occur was the giant volume of microtransaction money coming in for EA sports games which allowed them to ignore growing problems in their development output for way too long.

skillup did a great video discussing this awhile back

fuck EA fuck it
 
Games are just drugs and EA is the cartel. it's not about making good games. The quality of the games doesn't matter at all in the big picture. It's about using games as a platform to get your customers to keep spending money. The most effective way of doing this is by yearly releases, microtransactions and other surprise mechanics. This is why their sport titles are huge revenue generators. it's all about that recurring revenue. If a game really shits the bed or does poorly sales wise, they'll just shut studio down or restructure it.

EA may have terrible reputation in gamers' eyes, but from the shareholder's perspective they are doing just fine.
 

Dane

Member
They could basically fire most of their teams and close studios, most of the profit comes from their Sports games which are the only ones with a consistent good reception and they monetize like hell on them.

The rest is basically low tier cashgrab that ends up making profit at the end of the day.
 

GreyHorace

Member
EAs business management has not been bad in terms of business. Its been bad in terms of where it is headed though. They have actually pioneered in business and making money. They made lootboxes, they made a subscription service, they made online BR games. Business wise they are leading the way, so much so that MS has been doing what EA do this whole gen.

Gamewise they are lackluster but it doesn't matter when you have that revenue.
Games are just drugs and EA is the cartel. it's not about making good games. The quality of the games doesn't matter at all in the big picture. It's about using games as a platform to get your customers to keep spending money. The most effective way of doing this is by yearly releases, microtransactions and other surprise mechanics. This is why their sport titles are huge revenue generators. it's all about that recurring revenue. If a game really shits the bed or does poorly sales wise, they'll just shut studio down or restructure it.

EA may have terrible reputation in gamers' eyes, but from the shareholder's perspective they are doing just fine.
Unfortunately this is true. EA don't care about gamers and are more concerned about their annual earnings and pleasing their shareholders. Is it any wonder when you google Electronics Arts all the news related to it revolves around business and it's placing in the stockmarket? There's hardly any news regarding gaming with EA.
 
feel like EA hasn't had a hit at all this gen
Battlefield 4 gave me the impression that they could take over CoD as the standard MP military shooter... at first CoD was using old tech and then
It went sci-fi, so the door was wide open, well not enough it seems like EA decided to out do themselves with the police battlefield.
 
Most of the time, the problem is that they release unfinished games. By the time they patch them, people don’t care anymore or wait to buy at a discount.

That and the loot box mtx fiasco.

plus, mostly abandoning single player franchises.
 

D3SCHA1N

Member
Seems to me like EA's been on a downward trend since they stopped making the skate games... coincidence? In other words EA, MAKE SKATE 4!!!
 

nani17

are in a big trouble
I personally don't see EA changing anything soon. They've promised so many times in the past and thier still the same.

Most of the time, the problem is that they release unfinished games. By the time they patch them, people don’t care anymore or wait to buy at a discount.

That and the loot box mtx fiasco.

plus, mostly abandoning single player franchises.

This seems to be a running trend with EA lately. Especially the titles that are using the Frostbite engine from DICE. Many of them are buggy at launch and take forever to be patched.

I'm assuming EA save money by only using this engine because its there own at this stage.
 
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Star Wars is the only game that I would blindly buy, because it's made by Respawn. Sales failure or not, Titanfall 2 ranks as one of, if not THE best shooters I've played, both in terms of single and multiplier. Maybe they mismanaged the launch, but it's no fault of the game itself.

Is Vince Zampella in an executive position at EA now?
 

Shai-Tan

Banned
I think a lot of it is this diversity hire bullshit and the idea that they can turn every one of their games into Fifa.

That's a bunch of bs. If you think they hire unqualified people to satisfy a in-house or press ideology you're buying into right wing paranoia. In every software development company I've worked for "diversity hires" were outside development in fields like hr/pr/sales/etc where there might be more diverse qualified applicants

edit: so diverse

 
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Clear

CliffyB's Cock Holster
I bring up Trip to highlight that the culture at EA has been garbage from the start.

I just demonstrated why that is factually incorrect.

The slide set in towards the end of Larry Probst's tenure as CEO and especially once John Riccitello took control in 2007.

Considering EA were incorporated in 1982, their "turn to the darkside" has been a relatively recent phenomenon, the first real blot on their record being what happened with Westwood Associates between their acquisition as part of the Virgin buyout in 1998 and their shutdown in 2003.

The honest truth is that so much of EA's story really doesn't square with their reputation if you actually bother to look into it. If nothing else check out the wikipedia page on the company because its quite an eye-opener.

I'm not saying this to defend EA now, or in fact have been for the past decade or so, just to point out that for over 20 years they were perceived very differently.
 
I just demonstrated why that is factually incorrect.

The slide set in towards the end of Larry Probst's tenure as CEO and especially once John Riccitello took control in 2007.

Considering EA were incorporated in 1982, their "turn to the darkside" has been a relatively recent phenomenon, the first real blot on their record being what happened with Westwood Associates between their acquisition as part of the Virgin buyout in 1998 and their shutdown in 2003.

The honest truth is that so much of EA's story really doesn't square with their reputation if you actually bother to look into it. If nothing else check out the wikipedia page on the company because its quite an eye-opener.

I'm not saying this to defend EA now, or in fact have been for the past decade or so, just to point out that for over 20 years they were perceived very differently.
Nah, I was a PC gamer during the period of time when they were "perceived very different". Their behavior in the console space nowadays is merely an extension of how they behaved in the 80s and 90s on PC. Specifically, I watched as they took Origins and killed them dead. I watched them drive franchise after franchise into the ground (Need for Speed, The Sims, Road Rash, Populous). They were one of the first third-party companies to actively incite and engage in the "console wars".

Don't make up false narratives that EA's reputation is fairly new. That reputation has followed them pretty much from the start.
 

zcaa0g

Banned
That's a bunch of bs. If you think they hire unqualified people to satisfy a in-house or press ideology you're buying into right wing paranoia. In every software development company I've worked for "diversity hires" were outside development in fields like hr/pr/sales/etc where there might be more diverse qualified applicants

edit: so diverse



That's something a lying liberal would say. I guess I could have left the "lying" part out since that is a foregone conclusion.
 

HE1NZ

Banned
There's no saving EA. They've attempted to fix their reputation many times and every time it was just another marketing stunt. I think its deep within their corporate culture to think of gamers as of sheep. Their approach to the industry is always to find an "exploit", somehow fool everyone, not to do a good work and impress people. They have the largest catalogue of gaming IPs in the their backyard and they don't do anything with it at all - they're completely clueless how to monetize it. If somehow they lose their sports licenses - they're toast. That would be a great day.
 
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Clear

CliffyB's Cock Holster
Nah, I was a PC gamer during the period of time when they were "perceived very different". Their behavior in the console space nowadays is merely an extension of how they behaved in the 80s and 90s on PC. Specifically, I watched as they took Origins and killed them dead. I watched them drive franchise after franchise into the ground (Need for Speed, The Sims, Road Rash, Populous). They were one of the first third-party companies to actively incite and engage in the "console wars".

Don't make up false narratives that EA's reputation is fairly new. That reputation has followed them pretty much from the start.

Don't think so, my "false narrative" conforms to facts, whereas your seem to come from shit-stained goggles.

Their best output in the 80's was on Amiga, not PC. And as Amigas were used as the 2D graphics workhorses in all western dev-studios throughout the 16-bit console-era the impact of that single package was immense. Its easy to forget that actual PC gaming was the late-comer to the party, even Origin started on the Apple ][ so there wasn't really a tradition of x86 development and uptake took a long time. In fact PC gaming a distinct entity separate from the numerous home computer platforms wasn't really a thing until the early 90's.

But hey, what do I know. I was only there working in the business throughout the 80's and 90's, and before I post I bother to fact check my statements in order to ensure accuracy with my recollections.

Check your dates and timescales, then come talk to me about false narratives.
 

Scopa

The Tribe Has Spoken
That's a bunch of bs. If you think they hire unqualified people to satisfy a in-house or press ideology you're buying into right wing paranoia. In every software development company I've worked for "diversity hires" were outside development in fields like hr/pr/sales/etc where there might be more diverse qualified applicants

edit: so diverse

Someone didn’t pay attention to the Mass Effect Andromeda fiasco. Bioware is owned by EA. Them hiring unqualified and crazy people and their descent into a virtue-signalling joke of a developer happened under EA’s watch.

Similarly for Dice. The madness started under EA’s purview.
 
Don't think so, my "false narrative" conforms to facts, whereas your seem to come from shit-stained goggles.

Their best output in the 80's was on Amiga, not PC. And as Amigas were used as the 2D graphics workhorses in all western dev-studios throughout the 16-bit console-era the impact of that single package was immense. Its easy to forget that actual PC gaming was the late-comer to the party, even Origin started on the Apple ][ so there wasn't really a tradition of x86 development and uptake took a long time. In fact PC gaming a distinct entity separate from the numerous home computer platforms wasn't really a thing until the early 90's.

But hey, what do I know. I was only there working in the business throughout the 80's and 90's, and before I post I bother to fact check my statements in order to ensure accuracy with my recollections.

Check your dates and timescales, then come talk to me about false narratives.
Ah, so you were "working in the business", so that makes EA's output better. Speaking of shit-stained goggles :messenger_tears_of_joy:
 

Clear

CliffyB's Cock Holster
Ah, so you were "working in the business", so that makes EA's output better. Speaking of shit-stained goggles :messenger_tears_of_joy:

No it means I was grown adult, working in development, studying the market and developments in it daily because, you know that's what you do when its your livelihood, not just a hobby!

So tell me, what makes your perspective superior and factually more accurate?
 
No it means I was grown adult, working in development, studying the market and developments in it daily because, you know that's what you do when its your livelihood, not just a hobby!

So tell me, what makes your perspective superior and factually more accurate?
Never claimed my perspective was either superior or factually more accurate, and if that's your emotional investment in this conversation then it is time for you to take a step back.

I was a customer, though, and it certainly gives me a different perspective than someone who was working with these companies.
 
Titanfall 2 is awesome. Battlefield V is good too

Titanfall 2 is great, but I kind of want a boots-on-the-ground game these days. Call of Duty MW looks great, but I am not touching that shit for 6 months after release because we know they're going to inject MTX into everything like they did with BLOPS4. The cross-play seems nice though because the PC community dies within a month. I hopped on the official Discord and asked how the playerbase size was and everyone told me to not even bother.
 

Clear

CliffyB's Cock Holster
Never claimed my perspective was either superior or factually more accurate, and if that's your emotional investment in this conversation then it is time for you to take a step back.

I was a customer, though, and it certainly gives me a different perspective than someone who was working with these companies.

You are the one who escalated this by claiming I was spinning a false narrative.

And yes, I am emotionally invested because that was my life. And my life in a pre-internet era where information was a lot harder to come by, so to stay on top of things you really had to read everything in both the consumer and business focused press, on top of keeping abreast of scuttlebutt and news from your inside contacts and friends.

So when I feel that somebody is blowing me off on topics like this, I freely admit it really puts my back up. I've been out of the business for a few years now, so I'm far less connected to the current dev-scene than I was, but back then... I lived that motherfucker 24/7.

Sorry if I get a bit antagonistic, but after living in the belly of the beast (and I mean that literally in regards to EA) for 20 odd years, I do treat it personally.

Not to get on my soapbox, but the honest truth is that despite the massive amount of media coverage of gaming these days, its incredibly rare to read stuff by people with actual lived, first-hand experience of those days and crucially, was old enough at that time to have an adult appreciation of what they were seeing. A classic example being something like "the great videogame crash of '83, an event rarely accounted in accurate terms because its just easier to rehash the myths and misconceptions of previous articles than actually talk to people who were there at the time.
 

HE1NZ

Banned
I remember when Titanfall 2 was advertised as a great singleplayer game. All mainstream journos got the memo: "praise campaign". And they did so in unison. Then I played campaign and it was dated cod style 5 hour long run and gun with a few gimmicks, but no story or any depth whatsoever. Some people still fall for the meme.
 
You are the one who escalated this by claiming I was spinning a false narrative.
???

Let's recap:

I brought up Trip Hawkins' statements to highlight how EA's culture has been rotten for a very long time. Specifically, they are one of the "OG third parties" that didn't like paying their fair share to first-party platform holders to help subsidize the creation of new customer bases.

You said EA has been a "force for good" without qualifying it any further. In response, I simply reiterated that Trip Hawkins and his attitude were a part of EA since the NES at least.

Then you said "I just demonstrated that is factually incorrect" without actually presenting any facts or counterpoints. I'd welcome any interviews or insider knowledge or alternative histories of EA where they didn't chew up and spit out franchises and companies, but you haven't done so. I'd be eager to hear it to help me add some nuance and breadth to my ~25 years of experience with EA from the perspective of a customer and an enthusiast.

Then you followed up with "The honest truth is that so much of EA's story really doesn't square with their reputation if you actually bother to look into it", which is a polite way of poisoning the well instead of engaging with the discussion.

And yes, I am emotionally invested because that was my life. And my life in a pre-internet era where information was a lot harder to come by, so to stay on top of things you really had to read everything in both the consumer and business focused press, on top of keeping abreast of scuttlebutt and news from your inside contacts and friends.
So it sounds like you are very fond of your narrative, which is why I called it a narrative (a false one at that). This doesn't demonstrate EA to be a "force of good" nor does it erase their behavior and their public statements from that period of time. Again, if you have any interviews or insider knowledge or alternative histories, present them. I couldn't stop you even if I tried.

So when I feel that somebody is blowing me off on topics like this, I freely admit it really puts my back up. I've been out of the business for a few years now, so I'm far less connected to the current dev-scene than I was, but back then... I lived that motherfucker 24/7.
I'm not blowing you off. Rather, I'm not taking what you say as gospel just because you continue to insist "I lived that shit. I lived it. That was my life". Great. If that grants you knowledge of things that contradict what I've said, please feel free to present that at any time.

Sorry if I get a bit antagonistic, but after living in the belly of the beast (and I mean that literally in regards to EA) for 20 odd years, I do treat it personally.

Not to get on my soapbox, but the honest truth is that despite the massive amount of media coverage of gaming these days, its incredibly rare to read stuff by people with actual lived, first-hand experience of those days and crucially, was old enough at that time to have an adult appreciation of what they were seeing. A classic example being something like "the great videogame crash of '83, an event rarely accounted in accurate terms because its just easier to rehash the myths and misconceptions of previous articles than actually talk to people who were there at the time.
Do you believe that being "in" during that period of time somehow changes EA's behavior and the end-user experience with their products? I'm not casting individual judgment on every individual EA employee or every single EA product. EA has made a handful of my favorite games of all time. I'm making a broad-brush judgment on their behavior as a bloated third-party company that has been especially greedy and cutthroat for as long as I can remember. For some reason, you take this personally, as if working for EA makes you guilty of their behavior. That's not what I'm claiming. And to take that further, I don't see how knowing people and working with people during that time period makes EA innocent of what I'm claiming (unless you have some special insight into why they acted the way they did).
 

renzolama

Member
I remember when Titanfall 2 was advertised as a great singleplayer game. All mainstream journos got the memo: "praise campaign". And they did so in unison. Then I played campaign and it was dated cod style 5 hour long run and gun with a few gimmicks, but no story or any depth whatsoever. Some people still fall for the meme.

Titanfall 2 campaign was fantastic. There's almost nothing about it that resembles a COD campaign in any way aside from the fact that you play in a first person perpective and shoot things; have you not played a COD campaign in the last ten years (they're basically on rails shooting galleries / cutscenes)? It has tremendous mechanical depth to the gameplay, and the story, while not overly complex or deep, was very satisfying and had by far the best 'robot companion' relationship that I've seen in a non RPG. It's a bummer you found it so unenjoyable.
 
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Clear

CliffyB's Cock Holster
Ok
???

Let's recap:

I brought up Trip Hawkins' statements to highlight how EA's culture has been rotten for a very long time. Specifically, they are one of the "OG third parties" that didn't like paying their fair share to first-party platform holders to help subsidize the creation of new customer bases.

You said EA has been a "force for good" without qualifying it any further. In response, I simply reiterated that Trip Hawkins and his attitude were a part of EA since the NES at least.

Then you said "I just demonstrated that is factually incorrect" without actually presenting any facts or counterpoints. I'd welcome any interviews or insider knowledge or alternative histories of EA where they didn't chew up and spit out franchises and companies, but you haven't done so. I'd be eager to hear it to help me add some nuance and breadth to my ~25 years of experience with EA from the perspective of a customer and an enthusiast.

Then you followed up with "The honest truth is that so much of EA's story really doesn't square with their reputation if you actually bother to look into it", which is a polite way of poisoning the well instead of engaging with the discussion.


So it sounds like you are very fond of your narrative, which is why I called it a narrative (a false one at that). This doesn't demonstrate EA to be a "force of good" nor does it erase their behavior and their public statements from that period of time. Again, if you have any interviews or insider knowledge or alternative histories, present them. I couldn't stop you even if I tried.


I'm not blowing you off. Rather, I'm not taking what you say as gospel just because you continue to insist "I lived that shit. I lived it. That was my life". Great. If that grants you knowledge of things that contradict what I've said, please feel free to present that at any time.


Do you believe that being "in" during that period of time somehow changes EA's behavior and the end-user experience with their products? I'm not casting individual judgment on every individual EA employee or every single EA product. EA has made a handful of my favorite games of all time. I'm making a broad-brush judgment on their behavior as a bloated third-party company that has been especially greedy and cutthroat for as long as I can remember. For some reason, you take this personally, as if working for EA makes you guilty of their behavior. That's not what I'm claiming. And to take that further, I don't see how knowing people and working with people during that time period makes EA innocent of what I'm claiming (unless you have some special insight into why they acted the way they did).

Ok, i dont have time to go point-by-point, although as I mentioned reading the appropriate wikipedia pages will all back this up, so lets just focus on your entry point talking about Trip Hawkins' comments about EA vs the console scene circa 1990. Which essentially describes them basically cracking the protection on Sega's carts and use it to negotiate a better deal for themselves.

First of all this is completely consumer agnostic. Its also a remarkably similar situation to the breaking of protection on Atari VCS carts which led to the birth of Activision in 1982.

Bear in mind the defection of Atari coders to form Activision was due to the way they were being treated like shit by their current employer, a feeling that was clearly on Trip Hawkins' mind when he founded EA and instituted the "album" style packaging that gave prominence to the creators of the product rather than just the corporate parent.

So essentially we have a throughline here from the literal birth of third-party console development, the elevation of game creatives to that of artists as opposed to Ray Kassar's infamous "Towel designers" valuation of his coders. (and people wonder why Atari went tits up... sheesh) through to the eventual usurpation of the home computer market by the Japanese behemoths.

This is a big deal in the context of the times. Remember we are going from a period where machines like the Amiga and Atari ST had ,more or less democratized game publishing by basically allowing access to anyone with the funds to get run of discs and appropriate packaging churned out.

There was a lot of resistance to Sega and Nintendo's business model not due to protectionism, but down to the fact that publishing for it required fixed runs of cartridges to be produced at substantial cost. Smaller players literally couldn't afford to take the risk of the up-front spend, and past that point everyone had to deal with the console platform holders taking a chunk out of each copy sold for licensing.

Bear in mind at this time there is zero back-end platform infrastructure for those license fees to fund. Its a straight up tax, for nothing. In fact its presence was mainly there to control the flow of titles onto the platform.

You see, in the aftermath of Activision managing to get third-party publishing going on the VCS, the floodgates opened and chancers like Mystique were putting out dodgy titles like Custer's Revenge. This loss of control was perceived to play a large role in Atari's downfall, and neither Nintendo nor Sega had any intention of falling into that trap.

The point is, EA were not the bad guys in doing this. The rise of the Japanese console market was enormously disruptive and destructive to third-party development. What was once an open-market was rapidly turning into a closed shop due to the economic ramifications of console licensing. EA getting themselves a good deal was a legitimate act of self-preservation, the people you should feel sorry for are those without the wherewithal to engineer themselves a decent deal.

You need to understand how high the risk was for smaller publishers. For example, Psygnosis basically were financial crippled in the mid-90's when their attempts to break into the console market with titles like Wiz'n'Liz and Puggsy crashed and burned. laying the foundation for Sony to swoop in and purchase them.

But this is by the by. The thesis I felt you were presenting was that EA was evil "from the start". And I rebutted that by pointing out that under Trip Hawkins tenure (82-90, in a lesser capacity 90-94) there's very little if anything to find fault with. You mention Origin systems, a company EA aquired in 1992 at a time when Hawkins already had a foot out the door with his 3D0 venture and hadn't been CEO for over 2 years.

What his legacy mainly was stuff Dpaint, the IFF format, and so on, reasonably priced packages and technologies that were the bread and butter of countless 16-bit era productions in the US and Europe.

The "bad stuff", starts to phase in around the late 90's. A point at which under Larry Probst's leadership the company is really starting to be shaped around its high-selling sports franchises.

I'd just add that if you're looking to show how terrible EA have always been, it'd be helpful to have a comparative example of a big publisher around for the same length of time who did things "right". I mean if you can't provide examples showing how someone else did it better, maybe the result was inevitable. The industry back then was enormously volatile, and the landscape was reshaped drastically many times over.
 

Solarstrike

Gold Member
They scuttled entire studios and ultimately great IP's for indecision problems not by developers, but by management leads. In 20 years, EA has shut down 14 studios. No other company in the world has done this. Ever. The only way EA could redeem themselves is by hiring people at the top who care about, have a clue about, and have a passion for video games instead of an appeasement for stock holder's well wishes.
 

HE1NZ

Banned
Titanfall 2 campaign was fantastic. There's almost nothing about it that resembles a COD campaign in any way aside from the fact that you play in a first person perpective and shoot things; have you not played a COD campaign in the last ten years (they're basically on rails shooting galleries / cutscenes)? It has tremendous mechanical depth to the gameplay, and the story, while not overly complex or deep, was very satisfying and had by far the best 'robot companion' relationship that I've seen in a non RPG. It's a bummer you found it so unenjoyable.
It's Call of Duty pacing I despise in everything other than Call of Duty. Basically, it's when the every mission starts with "surprise attack" or something and you need to run quickly through a series of script laden hoops. These are really dated now, thankfully, games where you get to explore levels are popular again.
 

Shai-Tan

Banned
Someone didn’t pay attention to the Mass Effect Andromeda fiasco. Bioware is owned by EA. Them hiring unqualified and crazy people and their descent into a virtue-signalling joke of a developer happened under EA’s watch.

Similarly for Dice. The madness started under EA’s purview.

There are a lot of reasons why games fail.


"the bulk of the game was developed during that final stretch, from the end of 2015 to March 2017 "

They’d hired an Egyptian company called Snappers that could create beautiful facial animations, but there were lingering questions about how to implement those animations into the engine and how to scale across the whole game. And there were constant arguments over which technology to use. Some on the team wanted to use a program called FaceWare, used by EA’s Capture Labs studio in Vancouver, but others argued that it wasn’t good enough. Most of the lipsync in Mass Effect: Andromeda—like other Mass Effect games—was handled by a common piece of software called FaceFX that can interpret sounds and automatically move characters’ lips accordingly.

One critical issue, said two people who worked on the game, was that the animation team remained understaffed throughout development ... Because the animation team remained relatively small, BioWare, like most AAA studios, outsourced a fair amount of the cinematic work in Andromeda, using studios in Russia, China, India, and other countries. This work may have been negatively affected by the game’s delayed production cycle. “If the story is locked and writing is locked 18 months out, then at that point you know what the scenes are gonna be, you can do up your storyboards, send that to outsourcer and they’ll send you back a finished scene,” said one developer. “But with the [writing and design] teams still working until very late in the process, that foundation shifts so much that it makes it very difficult to rely on outsourcing.”

The animation issues we saw in Mass Effect: Andromeda were the result of all of these factors, said people who worked on the game. Not just one

New studio, didn't quite know what they were doing, spent a lot of time on prototypes that were thrown out. But continue believing the cartoon version of the story
 

LostDragoon

Neo Member
It's so easy to get it right. Just say and do the right things. Companies are obsessed with today's bottom lines when in fact they should be concentrating on creating a sustainable future. Look at CD project red. What they do and say is simple. EA like Activision are burning their bridges when in reality they don't need to be. Most people would buy anything CDPR put out now just on the principle of who they are, regardless of product.
 

xrnzaaas

Member
Give them a few more years of Battlefield, Dragon Age and Need for Speed flops combined with losing the Star Wars license and they're going to become a 100% sports games focused publisher.
 
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Scopa

The Tribe Has Spoken
Dunno where else to post this, but:

Patrick Söderlund, former EVP of EA Worldwide Studios, former CDO of EA, former CEO of DICE, but more notorious for making insulting and derogatory comments towards consumers in regards to Battlefield V, left EA in August 2018 to form his own game development studio.

That studio is called Embark Studios. Embark Studios have yet to release a single game. After all, it has only been 12 months. Even so, a large Korean publisher called Nexon has purchased 96 million dollars worth of stock in Embark Studios. They also have the option to purchase all remaining stock over the next 5 years, which they intend on doing. They are the sole investor in Embark Studios. Basically, they are bankrolling the entire endeavour.

What is interesting is that the aforementioned Patrick Söderlund just happens to be a sitting board member over at Nexon Co Ltd.

Anyone else find it strange that a company has valued an unknown and unproven game developer at well over 100 million dollars? Valued it enough to buy it at that price?

Anyone else find it strange that Patrick Söderlund has his hands in both pies?

This is probably just your average retarded business dealings for large companies, but it seems dodgy as fuck to me.

Anyway, I found it interesting.
 

royox

Member
Battlefront
Battlefront 2
Mass Effect Andromeda
Titanfall 2
Battlefield 5
Anthem

All might have been a disaster and more or less failed with the public. Sure they might have made money but all in all, they're considered failures by many. That's six titles in a row that have done this and now we have Star wars on the way and I honestly can't see why anyone would run out and by this game day one. Well unless you have to have it because you're mad about anything Star Wars.

Seriously what do you guys honestly think is going on over at EA and can it be fixed? It can't just be greed causing this

As far as I know:

Battlefront sold VERY WELL, even the DLC sold very well and it was a good game with great gameplay and good content. Maybe it was a bit lacking at the beginning and people with nostalgia googles were expecting "Battlefront 2004 with good graphics".

Battlefront 2 sold well, was released with a lot of content, had lots and lots of updates and new content for free, has no paid DLC, has everything the "Fans" wanted for BF1 like a Single Player Campaign, Space Starfighter battles, precuels content (come on Geonosis is AMAZING), heroes, modes, etc.

ME: Andromeda sold just well and is actually a very good game but, come ON, we all wanted Shepard and reapers, it wasn't going to be as loved as the OT. But the gameplay was AMAZING and after 2 patches they solved most of the facial issues that you could only find on the 1st hour of the game but became a meme.

Titanfall2 is considered one of the best FPS of this generation (never played it) with one of the best SP campaigns.

BF5 as far as I know it's a good FPS but got shadowed because of all the "social justice" shit (totally deserved).

Anthem: it's for me the biggest Bioware Failure. First Bioware game I didn't like, ALTHOUGHT it has a solid gameplay the game isn't what it was supposed to be. Hate the "hud" and it doesn't feel like other BW games.


So yeah EA did "EA stuff" a lot of time...lootboxes, lots of DLC, expansions....but with some exceptions I believe OVERALL they released good and enjoyable games. BF and BF2 are my 2 most played games on my PS4 and I have more than 200h on ME: Andromeda.

The "EA = Shit" is a meme, a meme that had a purpose but MAYBE we could try those games before saying "IT'S EA IT'S SHIT". There's still people in THIS FORUM that believes Battlefront 2 is full of paid DLC and content locked behind lootboxes....the game NEVER had PAID lootboxes and the lootboxes were erased and the whole leveling system changed from the core during the 1st 3 months.
 
Dunno where else to post this, but:

Patrick Söderlund, former EVP of EA Worldwide Studios, former CDO of EA, former CEO of DICE, but more notorious for making insulting and derogatory comments towards consumers in regards to Battlefield V, left EA in August 2018 to form his own game development studio.

That studio is called Embark Studios. Embark Studios have yet to release a single game. After all, it has only been 12 months. Even so, a large Korean publisher called Nexon has purchased 96 million dollars worth of stock in Embark Studios. They also have the option to purchase all remaining stock over the next 5 years, which they intend on doing. They are the sole investor in Embark Studios. Basically, they are bankrolling the entire endeavour.

What is interesting is that the aforementioned Patrick Söderlund just happens to be a sitting board member over at Nexon Co Ltd.

Anyone else find it strange that a company has valued an unknown and unproven game developer at well over 100 million dollars? Valued it enough to buy it at that price?

Anyone else find it strange that Patrick Söderlund has his hands in both pies?

This is probably just your average retarded business dealings for large companies, but it seems dodgy as fuck to me.

Anyway, I found it interesting.

Let me give you a bit of background regarding Nexon. They operate FIFA Online 4, one of the "greatest" cash-cow operations in recent memory (and as you can tell by the name, an EA-affiliated product).

In addition, they own MapleStory, Dungeon & Fighter, Crazy Arcade, Mabinogi Heroes (apparently localized to Vindictus in a Western version) and Cyphers, which are absolutely legendary games in terms of the Korean community (and in DNF's case, in China as well), both in terms of popularity and how they're incredibly fraught with in-game purchase opportunities.

Nexon is looking to expand its reach into the West, and is probably gonna use Embark (who they've now fully acquired) as the frontend of its efforts.

As Nexon already has no qualms with overloading games with MTX and already has a working relationship with EA due to its operation of FIFA Online, I figure this is just an incestual relationship that suits all parties involved.
 

Scopa

The Tribe Has Spoken
Let me give you a bit of background regarding Nexon. They operate FIFA Online 4, one of the "greatest" cash-cow operations in recent memory (and as you can tell by the name, an EA-affiliated product).

In addition, they own MapleStory, Dungeon & Fighter, Crazy Arcade, Mabinogi Heroes (apparently localized to Vindictus in a Western version) and Cyphers, which are absolutely legendary games in terms of the Korean community (and in DNF's case, in China as well), both in terms of popularity and how they're incredibly fraught with in-game purchase opportunities.

Nexon is looking to expand its reach into the West, and is probably gonna use Embark (who they've now fully acquired) as the frontend of its efforts.

As Nexon already has no qualms with overloading games with MTX and already has a working relationship with EA due to its operation of FIFA Online, I figure this is just an incestual relationship that suits all parties involved.
I’m aware of Nexon and their angle, I just thought it was strange that they’d pump 96 million (and more soon) into an unproven developer instead of purchasing an established one to meet their goals.

Seeing as Soderlund is a director on the board at Nexon, it seems very much a conflict of interest if ever I’ve seen one. A “you pat my back and I’ll pat yours” arrangement. It’s legal, but it’s dodgy as hell in my opinion.
 
I’m aware of Nexon and their angle, I just thought it was strange that they’d pump 96 million (and more soon) into an unproven developer instead of purchasing an established one to meet their goals.

Seeing as Soderlund is a director on the board at Nexon, it seems very much a conflict of interest if ever I’ve seen one. A “you pat my back and I’ll pat yours” arrangement. It’s legal, but it’s dodgy as hell in my opinion.

Yeah, an arrangement I'd assume is pretty commonplace in the higher echelons of the corporate structure. Sketchy, but legal.
 
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