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Wired: All-Day Breakfast Wont Be Enough to Save McDonalds
- Thread starter XiaNaphryz
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exmachina64
Banned
Pizza Hut-level.
thoseAREmySHOES
Member
All hail Watterson
Liberty4all
Banned
Yeah mcpizza was actually really tasty ... I was sad to see it flop.
Just tried their all-day breakfast, kind of disappointing. Menu was limited as fuck (at least at mine), literally only three items: Egg McMuffin, Sausage McMuffin, and hash browns.
It was midnight and the drive-through was packed though so this all-day breakfast thing seems to be working out for them (at least so far).
It was midnight and the drive-through was packed though so this all-day breakfast thing seems to be working out for them (at least so far).
TheSpoiler
Member
It also hurts that big cities are getting more options, and even smaller businesses are becoming more aggressive with their pricing while McD's goes up. In my area, you can find a bunch of fairly cheap restaurants, get a huge slice of pizza for a few bucks, partake in some greasey drunk food around the corner that actually tastes good, and a hell of a lot more.
In addition to all that, big chains are stepping up their deals on a constant basis.
McDonalds is living in the past.
Doesn't one of these kind of contradict the other? Improving quality and offering 'healthier' options tends to raise prices rather than lower them.
Escape Goat
Member
I think what hes really trying to say is that the value isnt there. Value is subjective of course but after having one of McDonalds anus burger I can say there was little value in what I paid or and what I got.
Liberty4all
Banned
No they should stick with garbage food. But charge half what they charge right now. I like McDonalds once in awhile but I usually skip it ... Its too expensive for what it is.
Personally I think that's the problem. Nobody wants to pay 10 bucks for a McDonalds combo.
The new McDonald's app sucks. You get coupons like "$1 off a Quarter Pounder" -- nobody wants to come off as being that desperate at the register. The previous app had GOOD coupons like Buy 1 Get 1 or in some cases FREE. Sadly the previous app was very region-limited and they closed it down in favor of a broader initiative, but they aren't doing nearly as good a job.
The starbucks digital initiative wipes the floor with mcdonalds, including their loyalty program that has big payoffs. Thanks to e-mail promotions about getting bonus stars, I've gotten multiple free drinks in a one span several times this year.
The food quality and menu offerings is key but they can't skimp on the digital side either if they want to pull people in their stores. It works out well for Starbucks.
The starbucks digital initiative wipes the floor with mcdonalds, including their loyalty program that has big payoffs. Thanks to e-mail promotions about getting bonus stars, I've gotten multiple free drinks in a one span several times this year.
The food quality and menu offerings is key but they can't skimp on the digital side either if they want to pull people in their stores. It works out well for Starbucks.
Wait.... Starbucks success is due to a mobile app?
Nothing to do with coffee culture, comfortable lounge atmosphere and free wifi and laptop areas that attract the college crowds? In Los Angeles, Starbucks feels like luxury compared to the run down McDonald's. People go to Starbucks all the time, while if you mention McDonald's it's like you are admitting to an old drug habit you are trying to ween yourself from. People meet on dates at Starbucks where McDonald's have dirty unkept playpens for fat families
Nope, it's gotta be the app. Kids and their phones you know
Nothing to do with coffee culture, comfortable lounge atmosphere and free wifi and laptop areas that attract the college crowds? In Los Angeles, Starbucks feels like luxury compared to the run down McDonald's. People go to Starbucks all the time, while if you mention McDonald's it's like you are admitting to an old drug habit you are trying to ween yourself from. People meet on dates at Starbucks where McDonald's have dirty unkept playpens for fat families
Nope, it's gotta be the app. Kids and their phones you know
chaosblade
Unconfirmed Member
People saying McDonalds is still huge/rich are missing the point. A business that isn't growing is failing.
I'm not really sure what they can do though. I think their brand and image are tarnished at this point, McDonalds in the minds of most is equated to low quality and obesity. The best bet is probably to optimize pricing, they need to be faster and cheaper than anything else by a decent margin. That's what people expect out of McDonalds. Focusing on quality or the "dining experience" at the cost of increasing prices hurts their ability to cater what's likely their biggest demographic - low income families.
I'm not really sure what they can do though. I think their brand and image are tarnished at this point, McDonalds in the minds of most is equated to low quality and obesity. The best bet is probably to optimize pricing, they need to be faster and cheaper than anything else by a decent margin. That's what people expect out of McDonalds. Focusing on quality or the "dining experience" at the cost of increasing prices hurts their ability to cater what's likely their biggest demographic - low income families.
Hamburglar got JACKED.
HideyoshiJP
Member
OH MY GOD! MCDONALD'S IS ONLY MAKING INSANE PROFITS, AND NOT LUDICROUS PROFITS! WE NEED MOBILE*! PREPARE THE APPS!
*Research funded by AppTasric Research Institute, random analyst Jerry, and pissed off shareholders like you.
*Research funded by AppTasric Research Institute, random analyst Jerry, and pissed off shareholders like you.
Do you have a memory of eating Spaghetti O's?
Moon_frogger
Member
My subway has a drive thru. And subway has always been faster than McDonalds...not that I eat from either place anymore.
McHuj
Member
Sounds gross. No thanks.
Mysterious
Banned
Wtf? McDonald's to go mobile? What does that even mean?
There is nothing that the McDonald's app doesn't have that the Starbucks app has. :\
Except "PassBook" options. But is it that important?
MarkMclovin
Member
Save them from what?
Halcyon
Member
Despite the fact that we have an obesity epidemic in this country, I think more and more generations of people are becoming educated on healthy eating.
Unless they put a Chipotle inside McDonalds or start using all the BS organic whole foods free range non-gmo asparagus sprouts in place of their food, I feel like they will continue to lose customers.
Unless they put a Chipotle inside McDonalds or start using all the BS organic whole foods free range non-gmo asparagus sprouts in place of their food, I feel like they will continue to lose customers.
Skellig Gra
Member
Mobile has nothing to do with it.
brotherbean
Member
I don't want or need the ability to order fast food via a mobile application, and I'd be surprised if anyone saw any real benefit from this at all. This is the type of thing that really only makes sense in places where the food takes a while to make, like pizza, or places where the line is typically out the door and ordering ahead lets you circumvent that wait.
It'd take longer to open the app, parse through the inevitably complex ordering process and place/confirm an order than it would to just go into the store or drive through and order there. It's not like they're delivering the food to you, you still need to go into the store to get it. What a stupid idea.
It'd take longer to open the app, parse through the inevitably complex ordering process and place/confirm an order than it would to just go into the store or drive through and order there. It's not like they're delivering the food to you, you still need to go into the store to get it. What a stupid idea.
Tertullian
Member
Right? What is a McDonald's mobile app even for? So I can waste 30 seconds pre-ordering a Big Mac, and then go to the counter and get my Big Mac 30 seconds faster? In exchange for the shame of having a McDonald's app on my phone?
"Make a better mobile app" just seems like the dumbest thing. The sort of thing that worthless "consultants" recommend because it sounds hip and cool and millennials love apps! But millennials don't love apps. Millennials love convenient services: Google Maps and Uber and such. What the hell does a McDonald's app do? All-day breakfast and making premium items and lowering prices might not really be workable, but at least you can see why actual human beings might, you know, actually want them.
perfectchaos007
Member
During Monopoly season, McDonalds typically experiences their highest sales, but there is no indication they will have Monopoly in 2015 which is strange. Perhaps they are taking a break from the routine this year, and are prepping a Monopoly at McDonalds app for 2016. It wouldn't be a bad strategy honestly
psynergylover
Member
This, McDonald's isn't going nowhere anytime soon, they just won't be making as much money as they once did
From a business perspective, this really adds quite a bit of extra cost to the store's operations.
When breakfast was served between certain times, the manager pretty much knows how much of the breakfast-related and non-breakfast related products to order because the demand for each would effectively self-select into different time periods. Now, you have to essentially view that every person coming into the restaurant after the previous "breakfast period" could either order a breakfast item OR a non-breakfast item. This means that the manager would have to order with that mind which makes costs increase.
Eventually, a store manager should be able to have enough data to see certain trends after a few months to determine what proportion of breakfast vs non-breakfast items should be ordered. But in the interim, man, the inventory/cost hit to the income statement will be nasty.
When breakfast was served between certain times, the manager pretty much knows how much of the breakfast-related and non-breakfast related products to order because the demand for each would effectively self-select into different time periods. Now, you have to essentially view that every person coming into the restaurant after the previous "breakfast period" could either order a breakfast item OR a non-breakfast item. This means that the manager would have to order with that mind which makes costs increase.
Eventually, a store manager should be able to have enough data to see certain trends after a few months to determine what proportion of breakfast vs non-breakfast items should be ordered. But in the interim, man, the inventory/cost hit to the income statement will be nasty.
I seldom eat fast food, but when I do, I choose chick-fil-a. The employees there are always happy and the environment is clean. Food tastes great as well. At Mcdonalds, everyone is always miserable and it feels slimey.
They definitely have an image problem that is larger than all-day breakfast.
They definitely have an image problem that is larger than all-day breakfast.
entremet
Member
Just get the whole egg, bro. You're already at McDonalds.
Bumblebeetuna
Member
Their problems are quality and prices. There are lots of worthy competitors now and they all offer similar or better prices. Meanwhile their own food seems to be getting worse and worse. I have In and Out, Five Guys, Sonic, Whataburger, Jack In the Box, BK, Braums, MOOYAH, Carls Jr, and 7-8 local places I can go and they're all similar priced to McDonalds with much better food imho. Hell even Chilis has great burgers not much more expensive than McDonalds.
They are slowly drowning ....
Ronald look like he getting some dome.
Robot Pants
Member
Well they shoulda done this thirty fucking years ago
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