Ubisoft appears to have sold a grand total of 15 NFTsGhost town.
Ubisoft's NFT platform, Quartz, caused quite a stir when it was announced at the beginning of the month.
The publisher revealed Tom Clancy's Ghost Recon Breakpoint was to be the first game to offer NFTs in a beta trial in select countries not including the UK.
With just under a month since its announcement then, just how successful has Ubisoft's foray into the blockchain been?
First spotted by Apex Legends senior character artist Liz Edwards, Ubisoft appears to have sold a grand total of 15 NFTs between the two marketplaces it's using: Objikt and Rarible.
Based on my rough maths, that's a total of 445.49 Tezos in sales, or $1755.30 in real money (based on the exchange rate at the time of writing).
Liz, I would argue has the perfect summation for her discovery:
It should be noted, however, that Ubisoft is also giving away the majority of its NFTs initially, which would reduce the number of sales it has made. But nevertheless, it seems the publisher's experiment into NFTs hasn't gotten off to the best of starts.
What's more, Quartz is designed so that only those who play Ubisoft's games can purchase an NFT, reducing the appeal for anyone looking to make a quick buck.
As journalist Stephen Totilo noted on Twitter, all Ubisoft NFT purchases appear to be for the gun skin in Ghost Recon. No one has bought the helmet, which requires 600 hours of playtime to obtain.
NFTs have been severely criticised in the industry, with Stalker 2 developer GSC Game World recently cancelling its NFT-related content following a significant backlash. Even Ubisoft's own staff are disappointed in Quartz.