From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, and PlayStation led the pack.
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion. PlayStation led the pack and increased its share from 42.2% to 47%.
Once again, sports were key drivers of impressions for all of the top brands except Nintendo. Looking at the industry overall, NFL games led for impressions (340.2 million), followed by college football (172.7 million) and SportsCenter (105.5 million). Thanks to Nintendo’s ongoing investment in SpongeBob SquarePants, the children’s show was No. 4 for impressions for the industry overall (43.6 million).
PlayStation remains an industry powerhouse, racking up 701 million TV ad impressions from ten spots that aired over 892 times. Its most-seen commercial (258.4 million impressions) was “Launch: Play Has No Limits,” promoting the PlayStation 5. Top programming driving impressions: college football, the NFL, and SportsCenter; top networks included ESPN, ABC, and CBS.