Menzies
Banned
Well there's a tone implied with the earlier comment about 'they just buy them permanently'.I'm not claiming it's worse if that's what you're saying. Microsoft's gone down the route of M&As. Sony is being aggressive with third party deals. Both are fair play strategies as far as i'm concerned.
There's still a view from some that Microsoft's purchase of Bethesda is some super-aggressive and unfair move, when the realty at the time Microsoft was just emerging from having like 5 studios against Sony's 16 or thereabouts.
I'm sure if we could rewind the tape to 360-era, the overwhelmingly majority accepted tone on timed-exclusivity was a dick move. As you're paying to deny content versus footing the bill for the costs the create something. Has this changed over time?