They want to be like apple imo. You can see it the founders card pricing vs aib, and you can see it in the new pricing structure trying to upsell you like they do on iPads. Frustrating because “going to AMD” isn’t super compelling since they shoot themselves in the foot every gen.
I have a 4090 gaming OC. Have a small sag bracket on it because the card is massive. But buyers that are having issues with any GB products should put pressure on them. A lot of negative things related to their products coming up lately. Sadly this 4090 was the only card i could with no coil whine. Every other AIB was absolutely awful.