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[IbizaPocholo]

The Xbox One started with one of the worst sales pitches in gaming, but now it’s kind of hard not to love the console. But how did Microsoft make such a critical mistake and, more importantly, how has it turned that into a bright new future?

Join Kurt Indovina for this episode of Remember When as he looks back on Xbox One’s bumpy road to a roaring redemption, examining its confusing reveal, troubling rumors, and, of course, Don Mattrick. Kurt also invites fellow GameSpot friend Tamoor Hussain to give some extra insight, and why Phil Spencer was pivotal to making Xbox what it is today.

 

[SleepDoctor]

Umm they did lol. No click from me.

 

[Max_Po]

rofl....naaa no click for me either....

 

[IntentionalPun]

Pointless video; but it appears the trolling in the title of it worked lol

 

[Rentahamster]

Doesn't that title imply that they didn't lose? But by what metric?

 

[KingdomHeartsFan]

That was a weird video...he says the Xbox One redeemed itself by reversing policies and adding features like Gamepass and BC...doesn't mention a strong lineup of exclusives once.

News flash a cheap service is not a replacement for system sellers. Its easy not to love the console, its the weakest Xbox console ever released. Went from over over 50 games on OG Xbox and over 100 games on 360 to 17 games on X1 (probably end at 20). Yeah what a great console . Hopefully they do better next time but this console sucked.

 

[-YFC-]

But, um, they did loose.
Mainstream journos

 

[Thirty7ven]

Props where props are due. Baity title aside I think Microsoft did in fact give the Xbox One a positive end stretch with Gamepass.

 

[Dee_Dee]

But it did lose. What a weird title. And Don Mattrick...just kept putting his foot in his mouth. Xbox One deserved to get crushed

Edit: that said I think they are doing a good job heading into next gen. They really need to deliver an epic show in July to end the no games argument. We will see...

 

[Aidah]

No, I don't remember when Xbox almost lost the console war.

 

[Starcheif]

How does a company win? by having the best games,most consoles sold,or most profits?

I would say games and that's why Sony won this Gen.

 

[Patterson]

Like every generation, Xbox is in last place and Gamespot is handing out participation awards.

 

[TGO]

Well they didn't win it soo....

 

[INC]

Almost.......

 

[Vasto]

He should have touched on the launch of the Xbox One S and Xbox One X.

 

[REE Machine]

.....almost.....???

 

[martino]

the beginning is a reminder how bad it was
and the end is propaganda

 

[Psykodad]

Almost? They're still trying to recover.

 

[Azelover]

Their success with the 360 blinded them.

Which is kinda funny because, they ended up third place anyway.

 

[Skeletron]

They absolutely bungled this generation down to the very core of their original concept for the XBox One, but for me they lost my heart when they lost Bungie.

 

[mejin]

 

[PPIMystaceus]

Almost?

 

[Zannegan]

Doesn't that title imply that they didn't lose? But by what metric?

Well, the Wii U was a thing. They may not have won, but they sure didn't lose THAT badly. Of course, it'll end up being trounced by the Switch, but who knows what generation Nintendo is even on anymore.

 

[INC]

 

[IntentionalPun]

Doesn't that title imply that they didn't lose? But by what metric?

They won the ability to keep their jobs for (the start of) another generation is about it lol

 

[Hendrick's]

Xbox hasn’t lost the console war. They would need to stop making consoles or abandon the Xbox brand for that to be true. They lost the generation for sure, but that’s not the console war.

 

[Fake]

No. I missed that.

 

[M1chl]

Meh...like we can all agree, that their behavior in 2013 was nothing but shitshow. It's still my preferred console and I shamfully went back for that Forza Horizon fix, but this is all you should know about what drives people to console... Because I stand by my opinion, that exclusives is horribly overrated most often, until some of those are actually really great games. But I am not complaining, if they would not be so horrible, I would probably played inFamous: Second Son at later date, which is something which I would not want.

 

[pixelation]

But... they lost?, and I am sorry but it is easy not to love it. It severely lacks in quality first party content (their 1st party offerings also being available on PC), I think their games this gen that got the best reception were the Forza games?... so what is there to love about the XBO exactly?, is it all of the promises of a better tomorrow that Spencer has been carroting people along with for years?

 

[Tripolygon]

It is an interesting video. It talks about how Xbox redeemed their public image and turned around their anti consumer aspirations to making some pro consumer policies and forward facing features.

 

[Codes 208]

Well i mean this gen sales-wise its been:
Ps4 > Switch > xbox one > wii u

and when the one console youre beating doesnt even have 15 million, its hardly bregging rights to be not-last.

 

[Patterson]

It is an interesting video. It talks about how Xbox redeemed their public image and turned around their anti consumer aspirations to making some pro consumer policies and forward facing features.

They did all that because they had to, not because they wanted to. It’s not praise worthy.

 

[Damigos]

What a stupid video with a more stupid title

 

[Nikana]

If they simply would of titled this better a real discussion could be had but instead the clickbait shit is going to turn people away.

Remember when vita almost lost the console war?

 

[Ass of Can Whooping]

Remember when Xbox One immediately lost the console war*

 

[ACESHIGH]

They did all that because they had to, not because they wanted to. It’s not praise worthy.

Microsoft: Dammed if you do, dammed if you dont.

To me its still impressive how after the fuckups at the beggining of the generation and less exclusive big hitters, they still managed to sell between 50 - 60 M consoles. MS really needs to improve their branding in non anglo markets and they would be selling so much more consoles and games.

 

[kretos]

Almost?

 

[LazyParrot]

I really wonder what the people at Gamestop think a loss would have looked like if they think Xbox didn't lose this generation. I guess nothing short of every single Xbox console bricking simultaneously and Microsoft HQ getting hit by an asteroid would count in their eyes.

 

[Deleted member 471617]

Xbox One did lose this generation but over the last two years have done an amazing turnaround heading into next generation with Xbox Series X. For the first time since Gears 3 in 2011, im actually hyped for the Xbox brand. Xbox Series X will be my primary gaming console for next generation while PlayStation 5 will be for exclusives only.

Not going to waste my time reading the article because I don't really see the point as I have zero interest in GameSpot.

 

[Vawn]

Almost??

Did they sell 60 million more Xbox Ones last week and I just missed it?

 

[Kenpachii]

What he basically said with his bait title in the video is that microsoft is better received right now and far more positive then what it was back when xbox one clusterfuck launched. He basically doesn't say they won.

But yea its clickbait shit.

 

[MoreJRPG]

They did all that because they had to, not because they wanted to. It’s not praise worthy.

They didn't have to do anything. They still would have sold 40 million units minimum.

 

[MiyazakiHatesKojima]

 

[ZehDon]

I love my Xbox S, but PS4 is going to finish it's run as the only contender that's ever emerged for the PS2's throne. Microsoft didn't just lose the console war - they nearly killed their entire brand. They shrunk their install base by 50%, spent an entire generation rebuilding after the decimation of their internal studios, and, to this day, the "Xbone" moniker hangs around their necks. Did Phil Spencer turn it around? Perception wise, sure, but in the realest sense, the answer has to be "no". Microsoft never had a real win for this entire generation. Here's hoping it was all so that the next generation could start right, and finally give Sony an honest run for their money.

 

[Rac3r]

The Xbox one is the worst console I’ve ever purchased.

 

[hybrid_birth]

Phil Spencer for president.

Can't wait for 24 hourly government check ins. Jk

 

[TTOOLL]

I had to check the definition of "almost".

 

[Pallas]

Compare to Mattrick, he’s done a lot. Remember he got some games to appear on the Xbox that no one thought would ever happen like the Yakuza series, PS1/PS2 era FF’s, to speak of a few. No one gave that a chance if we rewind back to the launch of the console.

Everyone can say he’s all talk but their first party studios have never been this strong since the early 360 days, I think the “no games” meme will be obsolete next gen.

 

[Patterson]

They didn't have to do anything. They still would have sold 40 million units minimum.

Why do you say that?

 

[Kerotan Frog]

How did they not lose...? Last I saw, PS4 had over 100 million and XOne had about 60 million..

Seems open and shut in favor of PS4 to me.

Lets be real here. Xbox has never won a generation. The OG Xbox had no chance against the PS2, and their best shot was the 360, because of how awful the PS3 started out of the gate. But then Mattrick, the greatest double agent of all time, torpedoed the 360 with kinect and a shift from exclusive games, which brought it down to last place. Meanwhile, Sony pulled their head out for fresh air and came back with a vengeance because of the direction under Jack Tretton, which then carried over to PS4.