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Social Business Platform Adidas is Releasing Xbox Themed Shoes

IbizaPocholo

NeoGAFs Kent Brockman
Dec 1, 2014
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ibiza

It being the 20th Anniversary of Xbox, naturally some sweet collaborations were on the way. Xbox is teaming up with Adidas to release a new pair of shoes themed on the classic original console.

Microsoft announced this morning that is partnering with Adidas to release a pair of Xbox-themed shoes. They are a new adidas 'Originals By Xbox' sneaker, titled the Xbox 20th Forum Tech, and are inspired by the special edition translucent green Xbox console that released alongside Halo: Combat Evolved in 2001. The shoes are a minty green, with translucent highlights throughout, and the classic Xbox logo on the shoe's tongue. This partnership between Xbox and Adidas was leaked earlier this year, with images showing what looks like prototypes of the shoes announced today.

This is not the only shoe that is coming as part of this collaboration. James Monosmith, Senior Sales and Marketing Manager at Xbox, writes that "over the next few months we’ll continue to mark our 20th anniversary by launching additional sneakers inspired by past and present Xbox console generations." They provide context for this collaboration, as it is meant to be start of the new "Always Played In. Never Played Out" program at Adidas, an event meant to celebrate "popular eras of play over the last two decades." With the unveiling of the sneakers, Adidas filmed a trailer that's edited like an early-2000s skate tape, which follows a group of teenagers skateboarding in the new shoes and playing some Halo: Combat Evolved.

Interestingly, Monosmith specifies in the article that eventually Xbox and Adidas will reveal the "first-ever sneaker available for purchase by our fans later this year," implying that the ones shown here are not available for purchase. Fans can potentially win a pair of limited-edition sneakers, but it is uncertain which shoes the giveaways will include as well. If only one pair of shoes ends up being purchaseable, fans who may want to get them should act fast because the shoes will likely sell out quickly like the limited-edition Halo Infinite Xbox Series X console did. This is nonetheless an interesting collaboration by Xbox and Adidas, and it will be interesting to see how the other console generations are embodied through the shoes.

 

bender

Candy Corn Aficionado
Apr 12, 2010
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Shell Toes might be my favorite casual sneaker design ever. These shoes are atrocious.
 

coffinbirth

Member
Apr 13, 2021
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Hideous.



These are WAAAAAY better. A shame they didn't just put these out for the fans this time.
 

coffinbirth

Member
Apr 13, 2021
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At least the branding is not visible.

Still don't get why corpos think that people would want to wear something with a video game company logo stamped on it.
Not even hardcore fanboys like that stuff.
Is this sarcasm?
Because they ABSOLUTELY do, lol.

I can't go a day without seeing someone in a Playstation shirt. I live in a college town, but still.
 

Kagey K

Member
Dec 18, 2013
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Looks like this is the first shoe in a line of them, and not purchasable for the public.
 

Kagey K

Member
Dec 18, 2013
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Looks like you didn't read the OP, haha.
I read the game rant link In the OP.

Interestingly, Monosmith specifies in the article that eventually Xbox and Adidas will reveal the "first-ever sneaker available for purchase by our fans later this year," implying that the ones shown here are not available for purchase. Fans can potentially win a pair of limited-edition sneakers, but it is uncertain which shoes the giveaways will include as well. If only one pair of shoes ends up being purchaseable,
 
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Black_Stride

do not tempt fate do not contrain Wonder Woman's thighs do not do not
Mar 31, 2011
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At least the branding is not visible.

Still don't get why corpos think that people would want to wear something with a video game company logo stamped on it.
Not even hardcore fanboys like that stuff.
You what love?
 

M1chl

Currently Gif and Meme Champion
Dec 25, 2019
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Just to vent here, Adidas stopped selling my size of shoes, possibly in whole Europe so fuck them. Not sure what they export elsewhere.
 

Fuz

Member
Jun 8, 2009
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Still don't get why corpos think that people would want to wear something with a video game company logo stamped on it.
Not even hardcore fanboys like that stuff.
Morons wear ugly tshirts with "GUCCI" and such printed on them.

Never understood why someone would advertise for them for free.
 
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VN1X

Member
Apr 21, 2016
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Wow so Kent Brockman is gleefully inciting a fanboy merch war?!

OPEN YOUR EYES SHEEPLE!
 

Setsuna Mudou

Member
May 29, 2020
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So now those people not only will be bullied on twitter and gaming forums, but they will be easily picked on irl...

Not sure how to feel about this :messenger_confused:
 

Mattyp

Gold Member
May 29, 2017
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Those look pretty good for a collab, will pick up a pair for sure correct amount of retro feel on them for some new release mids.
 
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Unk Adams

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Apr 16, 2021
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At least the branding is not visible.

Still don't get why corpos think that people would want to wear something with a video game company logo stamped on it.
Not even hardcore fanboys like that stuff.
Speak for yourself. I buy most of my clothing in the apparel section at Gamestop.
 

Genx3

Member
Jun 23, 2019
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Why didn't Xbox go with Nike??

Adidas are hideous sneakers.

Everyone of those Xbox edition Adidas look like an early mid 90's sneaker.
 
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