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[Lunatic_Gamer]

One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was to cut the price of Xbox Game Pass significantly. In a memo to staff recently, Sharma explained the thinking behind the price cut and talked about the impact it's making so far, saying it's helping move Xbox in the right direction.

"Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year," Sharma said in the memo obtained by The Verge. "Since our price reduction we have seen acquisitions grow and retention improve, which is a good first step."

Also in the memo, Sharma said Game Pass still has a challenging road ahead.

"We will not solve this in one moment or one launch," Sharma said. "We will have to outwork the problem in front of us in our path to restore durable growth."

Source:

https://www.gamespot.com/articles/xbox-game-pass-price-cut-is-working-ceo-says/?utm_source=reddit.com

 

[poppabk]

Making the change right before FH6 launched might have helped.

 

[DanielG165]

The price decrease paired with FH6 releasing soon after was a smart move.

 

[polka22]

It got me to buy a Series X again and resubscribe.

 

[Cert.in.Death]

More kool aid, I'm parched

 

[adamsapple]

It got me to buy a Series X again and resubscribe.

 

[BennyBlanco]

i bet a lot of people subbed for Fh6

 

[Moriarty1889]

All of this positive momentum by Asha thus far really makes it look more and more as if Phil just didn't give a shite anymore.

 

[FoxMcChief]

I mean…..I signed back up.

 

[Kacho]

All of this positive momentum by Asha thus far really makes it look more and more as if Phil just didn't give a shite anymore.

He's there helping her make all these moves. All she's done is capitalize Xbox, take COD off Xbox, and lowered the price of Game Pass because of that. The latter two would have happened with or without her, she's just getting the PR credit for it.

 

[Bojanglez]

Making the change right before FH6 launched might have helped.

The price decrease paired with FH6 releasing soon after was a smart move.

Time will tell, it may just be giving them a temporary false sense of security.

 

[Pokedot]

Phil was basically a secret agent for Sony.

 

[Ashamam]

So you know when the autopilot is screaming PULL UP. PULL UP and the ground is rushing towards you in the cockpit window? Well the good news is the window shows the sky now...the only question is were you flying a nimble fighter jet or a passenger jet?

 

[semiconscious]

asha: 'surprisingly enough, shit that's cheaper seems to attract more people! go figure!'...

 

[reinking]

I mean…..I signed back up.

I did to for a month to check out Mixtape. I wanted to see how bad/good it was compared to the internet arguments over it.

 

[Pop]

But the price is still higher than what it was before the big increase

People man

 

[reinking]

"Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year," Sharma said in the memo obtained by The Verge. "Since our price reduction we have seen acquisitions grow and retention improve, which is a good first step."

Think of how much more growth can be achieved if it is rebranded to GAME PASS.

 

[kiphalfton]

 

[ShadowkillXNA]

One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was to cut the price of Xbox Game Pass significantly. In a memo to staff recently, Sharma explained the thinking behind the price cut and talked about the impact it's making so far, saying it's helping move Xbox in the right direction.



Also in the memo, Sharma said Game Pass still has a challenging road ahead.



Source:

https://www.gamespot.com/articles/xbox-game-pass-price-cut-is-working-ceo-says/?utm_source=reddit.com

 

[Dorfdad]

I hope they reduce it one more time so I can get GTA6 on gamepass day one!!!

/hides

 

[Markio128]

NEWS FLASH!!

Cheaper product sells more!!

Tune in next week when a bodybuilder reduces the weights and does more reps!

 

[LiquidMetal14]

I won't be subscribing anytime soon. I'll be buying what I need from steam

 

[Kenshin775]

I kept buying those Game Pass cards at Walmart. I am stacked for 2 years but after that i wasnt going to resub at $30.

I know Game Pass at $23 is still $3 higher than before CoD was even added, it was $20. I don't care for Fortnite Crew but the Ubisoft Classics is actually decent, they increased Day 1 games from 50 to 75, and i get use out of the improved Xcloud on my Xbox Ally so I am ok with the 3 dollar increase.

 

[FoxMcChief]

I did to for a month to check out Mixtape. I wanted to see how bad/good it was compared to the internet arguments over it.

I did it to finally play DOOM: The Dark Ages

 

[Ashamam]

NEWS FLASH!!

Cheaper product sells more!!

Technically its more expensive product with less inclusions. Unless your attention span is limited to a single price movement. Which it seems is the norm.

 

[Markio128]

Technically its more expensive product with less inclusions. Unless your attention span is limited to a single price movement. Which it seems is the norm.

I believe that there are currently no less inclusions than there were before the price reduction. Unless you're talking about future COD titles.

 

[saintjules]

I need to know about what exclusives they have for next gen. Not about price cutting.

 

[Kenshin775]

Technically its more expensive product with less inclusions. Unless your attention span is limited to a single price movement. Which it seems is the norm.

How does it have less inclusions than when it was $20 and had shitty Xcloud. They added Fortnite Crew, Ubisoft Classics, rolled out much improved Xcloud service and increased from 50 to 75 Day 1 games.

For those Day 1 games it seems like Xbox partners with a lot of established developers so many of those Day 1 games end up reviewing pretty good, anywhere from 75 to 90s scores. And they seem to find up and coming developers to release Day 1 like they did with Expedition 33. if you like just one of those extra 25 Day 1 games then that alone justifies the extra 36 bucks a year, because most new games are 40 to 70 dollars.

 

[Ashamam]

Unless you're talking about future COD titles.

When you sub you are paying for future inclusions, I mean you are literally pre-paying. The single largest Day 1 inclusion is removed in the future. So yeah thats exactly what I'm talking about. Perhaps more to the point they broke the Day 1 promise, we'll see where that ends up.

 

[Magic Carpet]

It did stop me from outright canceling. I was grousing that I was going to cancel, but haven't yet.

 

[StreetsofBeige]

Every time I see her smile (which seems to be in her million photo ops) it looks like she could literally bite a copper pipe in half.

 

[Markio128]

Every time I see her smile (which seems to be in her million photo ops) it looks like she could literally bite a copper pipe in half.

Or eat an apple through a letterbox.

 

[manfestival]

I was definitely going to cancel my sub and a week later I saw the price drop and said.... mmm fine I keep it

 

[WX3]

I mean…..I signed back up.

Likewise. We aren't at "Auto-Renew" levels of confidence yet, but this is a start.

 

[adamsapple]

Every time I see her smile (which seems to be in her million photo ops) it looks like she could literally bite a copper pipe in half.

Challenge accepted.

 

[Sooner]

They raised GamePass prices slightly.
They raised GamePass prices slightly again.
They MASSIVELY raised GamePass prices.
They quickly lowered GamePass prices slightly (while removing features and new Call of Duty).

Wow. Thanks capital X, capital b, capital o, capital x!

 

[ChorizoPicozo]

yeah..mmm ok Phil 2

 

[Guardian Monkey]

Woke.

 

[Witchilich]

Its working so much that I didn't even notice. And they will eventually go back to the original price anyway.

 

[A.Romero]

My brother subbed again

 

[Unfortunatecookie]

All of this positive momentum by Asha thus far really makes it look more and more as if Phil just didn't give a shite anymore.

Or perhaps, the way the news is being reported is in a biased manner to trick you into believing Asha is doing everything right.

I don't think there's a single universe where Asha can make price changes without communication, forecasting, and approval from her bosses. What does that tell you about the current glazing of her as being better than Spencer — an Xbox exec who also needed approval from his bosses to pull the trigger on all Xbox changes?

 

[SupremeJ]

Or perhaps, the way the news is being reported is in a biased manner to trick you into believing Asha is doing everything right.

I don't think there's a single universe where Asha can make price changes without communication, forecasting, and approval from her bosses. What does that tell you about the current glazing of her as being better than Spencer — an Xbox exec who also needed approval from his bosses to pull the trigger on all Xbox changes?

You still don't get it... Asha is the BOSS.

Spoiler

Nadella likes her...

 

[Unfortunatecookie]

You still don't get it... Asha is the BOSS.

Spoiler

Nadella likes her...

Hear you.

 

[Radical_3d]

Yeah. Who would have thought…

 

[SupremeJ]

Hear you.

Who is this lady, do you have her number?

 

[L*][*N*K]

It got me to buy a Series X again and resubscribe.

Do you actually sell your consoles and then buy them again when something good happens?

 

[Unfortunatecookie]

Who is this lady, do you have her number?

I actually do, dial 1-800-30-PCENT and ask for the profit reaper.

 

[evanft]

Do you actually sell your consoles and then buy them again when something good happens?

Imagine what he's gonna do when they change the logo again.

 

[VGA-Games]

Dear Ash Scharma, exclusive Video Games should also Work

 

[Topher]

Who is this lady, do you have her number?

You've got a crush on Amy Hood, MS CFO.