Seeing this data and having it presented alongside that actions taking place at Bungie when it comes to these decisions about when the maps will be available for example, is fascinating. Imagine the information that could be learned by other devs and Bungie themselves if they could get from it what would turn the industry around for fucks sake. This action had that consequence. Time and time again they seem to NOT see the point. It is starting to become no surprise how this industry is failing. The culture is fucked. And somebody fucked it up.
That's because the industry has too much money floating around giving studios too much time and funds. Many dont listen to gamers and just make whatever they feel like. If you think of it, who really cares anyway. The industry is very transient where employees rotate companies all the time so whether Marathon does well or not many people who worked on the game are probably already working somewhere else on another game. So whether it succeeds or fails is old news already. They got paid.
Rumours are the game cost $250M. Who knows if that is even true. Even if someone dipped it down to $150-200M, that's still a lot of money. Just to show how stupid it is, consider the situation.
- Let's say about $200M cost to make
- Extraction genre is small. At the time Hunt and Tarkov were the only known games. Hunt sold 6M copies after 6 years. But sales would be much lower years ago. Tarkov who knows how many since it sold with its own launcher
- ARC sold 14M copies but nobody would had known it'd sell this many copies. ARC and Marathon's original launch date were only a month apart
- So at the time before either game launched, the genre wasnt a big seller
- Marathon is even skewed more to hardcore gamers, initially had no solo queue, no prox chat and a crazy art style. Also the graphics were actually worse during last summer's beta. And cryo now is even skewed to harder core gamers (no solo either)
So add it up and based on what was known last year and during development, there is no way anyone could assume an extraction game would sell tons to make back a huge dev budget. Someone could say.... Well, ARC sold 14M copies, so sales were there. Thats hindsight 20/20 because at the time nobody would expect ARC to sell that. Maybe 2M? Maybe 5M? In the ballpark of Hunt? Perhaps. Not 14M. At that amount, youre getting to COD territory.
Marathon would logically be assumed to be a low seller too right from the start. So having a huge dev budget from the start wouldnt even make sense to do unless someone at Sony/Bungie assumed it'd be a giant seller taking over Destiny reins. But Herman and Jim Ryan must had loved it when they bought Bungie believing in 2022 a Marathon extraction game would be huge. Doesnt really make sense. But they still did it.