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Mat Piscatella - ROG Xbox ally had a nice month one and has come back down quite significantly since then / it didn't put a dent on the Steam Deck

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Timestamp 50:18

Mat: the ROG Xbox ally, It had a nice month one and has come back down quite significantly since then. And you're you know you're not talking massive amounts of volume there. It's it's kind of just chugging along at you know what you would expect for that price point for that type of audience. It's just kind of it's hanging out being groovy.
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Yeah. Yeah. I wonder I wondered if the ROG Xbox Ally would put a dent in the Steam Deck.
So, you know.

Mat: Nope. No.
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Phil Spencer then:

spider man film GIF


Phil Spener Now:

EwSkhH5jFaYszoyE.gif


Nothing worked out. I killed Uncle Tim Dog, Xbox, and the entire Western video game industry,
 
Both versions will get an increase of AUD$200 here in Australia

The Basic version is $1000 AUD and will get to $1200 AUD whilst the more expensive one will go from $1600 to $1800 AUD.
 
There is just not enough trust around Xbox brand. Gamers would rather spend money on portable that will last a very long time with good game support, which is the Switch 2.

I expect this project Magnus will be no different.
 
How does a 4 Trillion dollar company fails to make software and hardware better than valve

Do we know who Valve contracts to make hardware ?
 
I didn't need the Maximegalon Institute of Slowly and Painfully Working Out the Surprisingly Obvious (MISPWOSO) to figure this out for me but apparently Matt Piscatella did huh
 
I mean, I'm not sure anyone, including Microsoft, expected much else. The Steam Deck is the gold standard PC handheld. Right now, everything else is just making a different set of trade offs to create a marginally different product, usually involving an inflated price tag.

Looking ahead, I imagine this will be Xbox's hardware strategy moving forward: low volumes of expensive, high-margin hardware while making money on everyone else's platforms.
 
Shubh_C63 said:
How does a 4 Trillion dollar company fails to make software and hardware better than valve

Do we know who Valve contracts to make hardware ?
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From my experience working at big companies, it's usually not the quality of the product. Typically the quality is good for what it is and never dollar store junk. There's always a decent minimum level of quality. And there's usually plenty enough of marketing or consumer awareness. They wont just drop the product to the marketplace with zero eyes on it.

Biggest failure reason I've seen by a mile is overpricing the product because they think their brand strength is better than what the public thinks of them in that category. And they want certain profit margins to keep the company afloat with the million people working there. I've never seen a product fail (sales or disastrous profits) because they set it too low. If there's a pricing mistake, it's always on the high end. And crazy as it seems, when the product seems overpriced, the company often just goes down with the ship instead of adjusting it because if they adjust it lower (in their eyes) it'll kill the brand prestige.
 
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ZehDon said:
If they were that delusional, they would attach Xbox performance to Nadella's bonus structure. They removed it when Game Pass failed to deliver. I suspect they're well aware.
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Oh the fact the the did with game pass tells you all. Now they think Xbox will be able to use AI and make AAA GTA games in 10 months
 
So it's a roaring success if we use Highguard metrics? It was ridiculous how they promoted it as success at all. Not sure Patcher is the bes source, but still.

The industry is just crazy right now, smoke and mirrors, you can't trust anything anymore.
 
Shubh_C63 said:
How does a 4 Trillion dollar company fails to make software and hardware better than valve

Do we know who Valve contracts to make hardware ?
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As assbackwards as this might sound, the reason Microsoft can't make the best hardware is because they truly don't care about hardware.

They became a $4T company by releasing the most boring type of software out there; an operating system, an email client, and office applications. Hardware was never the core of their business, because their strategy was to be the software solution for any and all hardware.

If Zune and the OG Xbox had been smash hits, maybe they would have cared a little bit. But neither products/brands are responsible for the astronomical valuation of the company, so in the eyes of the executive leadership, hardware is the 'side of fries' and not the main course.
 
MayauMiao said:
There is just not enough trust around Xbox brand. Gamers would rather spend money on portable that will last a very long time with good game support, which is the Switch 2.

I expect this project Magnus will be no different.
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This, but also the product is an ass job by ASUS. It's exactly the same screen as the first ROG Ally, they just put it in a new chassis.
 
Makes sense. We saw a huge decline in hardware sales industry wide a month after rog ally x launched.

It launched in October and November had the lowest hardware sales in US since 1995. Even ps5 and switch 2( comparing to switch 1) were down in nov yoy.
 
I don't suppose there are any numbers attached to any of this? Just vague talk about "chugging along at what you would expect"?
 
ChorizoPicozo said:
Oh the fact the the did with game pass tells you all. Now they think Xbox will be able to use AI and make AAA GTA games in 10 months
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Not likely. Nadella is forcing everyone to adopt AI inside Microsoft, even though it doesn't work most of the time. No one's re-scheduling game delivery estimates based on non-existent AI performance - they are downsizing teams with the expectation that AI will make up the difference, though.
 
evanft said:
It's double the price and runs Windows.
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Windows is fine as long as you take 5-10 minutes to learn what you have to do, unless clicking buttons is hard. I agree it is in no way as straightforward as SteamOS, but at the same time majority of people use Windows at work so it's not like it's something foreign + these devices are clearly targeted at enthusiasts, which is even more perplexing why this has a 7" screen.
 
I have one.

Great little device. Have it quad booting windows, bazzie, batocera and a custom batocera image for my sinden. Runs all the arcade light gun games exceptionally.
 
And this is why the rumoured Windows 11 coated Xbox Experience $1.5k console is a shit fucking idea.

At this point, I honestly don't think Xbox ever learned that content is king in this industry. And now that Phill painted a $67b bullseye on his ass, Microsoft leadership is calling the shots and they're even more clueless.

Nintendo has been kicking everyone's ass for the last 20 years* by making systems that don't even come close to the competition's performance and still managing to make sure there's a steady flow of content to those systems.

*WiiU mishap aside
 
Makes sense to me. While the spec is good and the hardware is fine it was unfocused and didn't get the push plus doesn't have the market sentiment with the Xbox name attached

I love mine but if the AMD Legion 2 was out I may have chosen that one. Or if the really nice handheld PC's weren't 1500usd+, I may have considered one of those.

Matter of fact, on the SW end, I haven't touched windows on that thing. The full screen xbox/gaming experience sucks. Steam OS installed and literally have no need for Windows. I'm inching closer to this being reality on my Windows desktop too.

I am a fan of the spec and what it does but Microsoft slapping their name on it isn't why I got it and I give the device credit for what it is. If there's an actually Ally 2 coming (not sure why), it would probably be mainly to detatch itself from the Xbox name.

Good device, just not as dedicated a focus as what a PlayStation or Nintendo product would be while lacking the Steam or competitor brand value.
 
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