MS does not have a single next gen exclusive system seller at launch and Sony only has DS.
Pretty desolate on both fronts imho.
This is not how marketing works...
Us core gamers know that Sackboy, Ratchet, Horizon, etc etc are cross gen games. However, Sony will showcase PS5 versions and refer to said games as "PS5" games/exclusives. The market will gravitate to that argument as an incentive and reason to buy into the PS5. XBSX's problem is that it can't match that
IP argument. Also the
reported mismanagement of Halo turned the biggest IP in their history as a platform, into a meme to be ridiculed. Which pulled their marquee francise from the SX release window.
It's not about the quality of the games. It's not even about exclusives. At this very specific point in time it's about making a pitch to a broad audience and XBOX hasn't even begun writing the script in terms of traditional marketing. So their focus is old games/BC. How effective that will be in the face of PS5's mind share remains to be seen. But I surmise that this argument of last gen games is pushing people towards a PS5 purchase. Obviously my assumptions are based on what I'm seeing on social media and the comparison in metrics when PS5 drops a picture/vid. Think about it this way...
The
PS4 teardown vid which was removed and then put back on youtube amassed
1.7 million views in 3 years
THe
PS5 teardown released 2 weeks ago amassed
8.8 million views in two weeks
If I compare the XBSX teardown (I think DF is their highest viewed teardown vid) the numbers in comparison could cause contention so I wont. But the contrast in interest/views does, in my opinion, point to one example of the stark contrast in momentum.