The one post to solve'em all (hopefully; correct me if I say inaccurancies)
Is AngryJoe in the right asking to get revenue from his Let's Play videos?
Yes, he is, because he adds something to just playing a game. He adds his personality, as well as others whenever it's a group Let's Play (like in Mario Kart 8's case). And it's perfectly fine for him to get revenue from it. And...why so much jealousy towards youtubers? You should hate the bad YT, who use the mean badly or aren't that talented, not everyone just because they're youtubers...just like every mass-media! It can be a job like everything else. And it can take quite a lot of time and effort to create content that encourages people to watch their videos. It's true, Let's Play usually fall under the kind of videos with the least "effort" put in, but there's still his own component in there. So, if he wants to monetize on them, why not. Buuut...
Is Nintendo in the right wanting to get revenue from Let's Play videos?
Yep. They don't fall under fair use (like reviews) and they're not transformative enough to be considered a brand new thing, different from the original. Which means that Angry Joe is using copyright protected material to earn ad revenue. Nope, you can't say that, just by having bought a a game, you can get ad revenue by using it without falling into fair use / transformative cases: licensing is a thing that exists in any other media, and it can exist in gaming as well. Why is licensing needed in movies / shows / songs in order to use something with a copywright, while gaming can get away with that with the "free advertisement" excuse. Indie developers don't exercise their right (even if they could), because YT videos from youtubers can possibly gather much more audience for their games than whatever effort they put in advertising. Big companies, instead, have their own marketing / advertising branches, so they can do that on their own, they don't need your "free advertising". I'm not saying it can't exist at all (like indies show), but throwing the excuse whenever a Let's Play is posted is kind of meh: you don't owe anything to them, they don't owe anything to you. Just that. You're using someone else's work to get money...how does that feel right?
So, who should get the money?
Both. And I'd also say that youtubers should get by far the biggest share of ad revenue, since there's still their component in videos playing games. But, again, it's not just them, there's also the game involved. And if it's a big game involved, of course the views will be much larger than for a much smaller game (unless it goes viral, which is possible, but you can't count on it happening every time). It's both the personality behind the videos and the game involved that make a video popular (or, better, more popular than other videos with other personalities and other games).
Nintendo actually has a Creators Program running, so the revenue can be split (70/30 in favour of creators if you dedicate your entire channel to Nintendo games; 60/40 in case you sign for single videos)
https://r.ncp.nintendo.net
Now, the program, while an interesting idea, has some flaws (like the percentages themselves: they should be higher towards content creators IMHO), but here's a good thing: the program is in Beta, so you can send your feedback to Nintendo (if you sign it). Let them hear your voice, since they actually are looking for your opinion. Being constructive, and not destructive, is the key. Still...
...What should the whole YouTube gaming scene need, after all?
A firm and stable regulation system. I fear most of major YouTubers still think that it's the Wild West, that everything is allowed...but now "being a youtuber" can be a legit job, from which you can earn money thanks to your content. And it's a massive platform. So, it needs regulations, like every field. And licensing for gaming content in videos not falling under fair use / transformative works is strangely seen as something that's not to consider: you see all the "free advertisement"..."excuse" (it's mostly the way it's used) because most of the major software houses let you do whatever you want (and it's not always true, btw); but that's the major problem in not having a firm regulation established. Today, they're fine and don't touch you, but tomorrow they could change their way and...bam! No ad revenue, ContentIDs, maybe even videos removed...the complete chaos. Having a set of laws, established and running is for both content creators and IP holders, for every company. If the rules are set, there's no "grayer" area, no Wild West, more certainties. It can be disputed about how these rules should be, because maybe Let's Play videos could be considered full transformative works after all (I don't think so, but this is my opinion), but they need to be established for the future of the platform itself, which is now wat too big and relevant to still work as if everything is allowed. It needs a major effort worldwide, especially considering how everyone in the world can post videos on YT, from every country, and every country has a different regulation. I think Nintendo's attempt, while flawed, is a first sort of step in the right direction of making things clear and set from the start. But, again, it's in Beta, so people can share their feedback towards it.
Please, stop spouting about youtubers not deserving to earn money and NDF being ridiculous / trolling the hell out of any Nintendo fan posting here, without even considering his/ her opinion here
The jealousy towards the AngryJoe / Boogie / TB of this world is astounding and a bit stupid. Again: being a youtuber is a legit job, you can earn money from it, so stop thinking they should post videos just for enjoyment. Sure, they could, but if they can get revenue off the things they like to do/they are good at...why not? It's a possiblity, and a growing one right now. Don't be so close-minded about brand new wokring possibilities. It's true that I personally believe that some youtubers feel a bit too entitled to get their revenue without sharing it to the original game developers hiding themselves behind the "free exposure / adverting" excuse everytime, but it's still perfectly in their right to get something from their work, if they want. Both content creators and IP holders deserve to get revenue (and I'd say more content creators too). Stop being jealous of everyone: mock the worst ones, those who deserve to be mocked, not everyone.
All these posts about a Nintendo Defense Force defending everything the company does, insults of any kind...please, people, stop. Threads should be where people discuss about things, not about insulting each other due to being a Nintendo/Sony/MS fan, regardless of what the other say, please. Both this and the other Nintendo Creator Program threads have been littered with this NDF bullshit everywhere, despite most of the Nintendo fans posting in them (me included) criticising the flaws of the program, despite not outright saying "BLAAAAARGH NINTENDO Y U SO OUTDATED BLAAAAAARGH!!!". Please, don't tell me that the only kind of discussion allowed in this thread is how much Nintendo sucks at this, they "don't get the Internet", and spouting "free advertisement" every time, because that would be sad, and not civil at all. Those insults / shitposts make threads like this mostly unreadable and actually scare some people from discussing in a civil way about the matter. Don't outright refuse whoever say that AngryJoe is wrong in this, that Nintendo has the right of doing this, not everyone here is a "ninbot" or whatever someone said in one of the older threads.
Funny bonus: WHAAA, Y U SO OUT OF TOUCH NINTENDO
...I don't think that the company that introduced the Nintendo Direct concept (which has evolved a lot since back in 2011), had what most called the best E3 coverage out there, and a continuous one, with lots of views on Twitch, actually had Miyamoto (+ Bill Trinen) show in videos of some relevant youtubers (like Smosh), invites youtubers to their preview events or send them consoles and games to review can be called outright "out of touch". Of course it's Nintendo, so there will always be questionable choices alongside genius decisions, but still
