I found some of the best games to get people who dont get people to play arent IOS games (people do love those) but games that dont follow the standard FPS/platformer/action genre tropes. Ive gotten people who HATE games to play through Portal and LBP and have fun the whole time. Got my dad to play through the first 2 episodes of Walking Dead which is pretty crazy after pretty much a 5 year gaming hiatus.I think the casual crowd is smarter than publishers believe. While they will lap up IOS games like its nobodies business, but if they are exposed to some of the recent non-traditional games they will lap it up just as easily.
I have 0 idea on how to market these games to the casual crowd. A lot of these games are hard to show off unless you actually put a controller in someone's hand. And most people who look at Tearaway will say it looks like a kids game (which it is).
Maybe putting these sort of nontraditional games in demo kiosks instead of the next big game, because most people passing by a demo kiosk will either
A. Already know what game is playing and not be any more informed if they hadnt passed by the kiosk
B. Not know what the game is and doesnt care
Why not us a game like flower to demo HD TVs instead of Avatar will at the very least get people to pick up a controller. Or maybe putting Portal as preinstalled software instead of the god awful multitude of antivirus software. Or for all those Walking Dead DVDs sold give a voucher for the first episode of the game.
I think the casual market isnt just for IOS anymore, we just need to put more controllers in people's hands with more nontraditional games instead of wondering why mom/dad dont want to play Uncharted or Dead Rising.
I have 0 idea on how to market these games to the casual crowd. A lot of these games are hard to show off unless you actually put a controller in someone's hand. And most people who look at Tearaway will say it looks like a kids game (which it is).
Maybe putting these sort of nontraditional games in demo kiosks instead of the next big game, because most people passing by a demo kiosk will either
A. Already know what game is playing and not be any more informed if they hadnt passed by the kiosk
B. Not know what the game is and doesnt care
Why not us a game like flower to demo HD TVs instead of Avatar will at the very least get people to pick up a controller. Or maybe putting Portal as preinstalled software instead of the god awful multitude of antivirus software. Or for all those Walking Dead DVDs sold give a voucher for the first episode of the game.
I think the casual market isnt just for IOS anymore, we just need to put more controllers in people's hands with more nontraditional games instead of wondering why mom/dad dont want to play Uncharted or Dead Rising.